Want to Start a Podcast? Here’s What to Do Before You Hit Record

Here's what you can expect from this episode:

Ready to start a podcast but feeling a little (or let’s be honest—a lot) overwhelmed?

If you’ve ever thought, “A podcast could be game-changing for my business… but where the heck do I begin? What mic do I buy? What do I even talk about? And how do I make sure this thing actually helps me grow?” — You’re in the right place.

In this kickoff episode of Podcasting Problem Solver™, I’m pulling back the curtain on what it really takes to launch a podcast that supports your business (without the tech headaches or never-ending to-do lists). This isn’t about perfection—it’s about strategy, sustainability, and starting strong.

Here’s what’s covered

[00:01:10] The big-picture truth of what starting a podcast really involves
Spoiler: It’s not about gear—it’s about showing up strategically and creating something aligned with your brand.
[00:02:30] My SEAMless Podcast Launch Framework™
Meet your new best friend: Strategy, Execution, Attraction, and Momentum—woven into every successful launch.
[00:03:10] The foundational questions to answer before you press record
What’s your ‘why’? Who are you helping? And what should your show actually do for your business?
[00:05:10] What you need to launch a podcast (and what you don’t)
Think: clarity, not clutter. We bust the myth that gear = growth and get honest about what matters.
[00:07:20] Common mistakes that lead to podcast burnout
Launching without a plan or promo strategy? That’s the fast track to quitting by episode 6.
[00:08:05] How to align your podcast with your bigger marketing and sales goals
Your podcast isn’t a content island—it’s a relationship builder and client-attraction engine.
[00:09:00] Real-life stories, mindset shifts, and truth bombs to help you get started
A client case study and some honest encouragement that proves you don’t need to be perfect, just intentional.

Launching your podcast should feel exciting, not like you’re drowning in tech tutorials and second-guessing. My goal? To give you a strategic roadmap and the confidence boost you didn’t know you needed. Whether you’re a business owner, coach, or creative with a message that matters, I’ve got you.

So… why do you want to start a podcast? What would it look like if your show were fun and foundational for your business?

Take a listen, then come say hey on Instagram @leahbryant_co. I’d love to hear your big “why” or the one question that’s been keeping you stuck. Your next breakthrough might be one DM away.

Don’t forget to subscribe, share the episode, and visit the website for resources, information on working with me, and my free newsletter, packed with tips, behind-the-scenes stories, and smart strategies to help your podcast work effectively for your business.

Let’s make it happen. 🎙️

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The Podcast Launch Roadmap + Private Podcast

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Transcript

Meet Your Host: Leah Bryant, Podcast Growth Coach & Producer

Leah Bryant [00:00:04]:
Hello, hello, and welcome to the very first episode of the Podcasting Problem Solver. So excited for this. This has been the works for a long time. But who am I? I'm your host, Leah Bryant, full-time podcast producer, growth coach, and founder of Leah Bryant Co, where we help entrepreneurs and personal brands launch binge-worthy podcasts without the stress or tech meltdowns.

If you've ever said:

“I wanna start a podcast, but I don’t know where to begin,” or
“I have a podcast, but I’m not seeing growth…”

Then this show is for you.

What You Really Need to Start a Podcast (And What You Don’t)

How to Launch a Podcast That Grows Your Business

Leah Bryant [00:00:43]:
Today, we’re kicking things off with a big-picture overview of what it actually takes to start a podcast — the right way. Especially if you're a business owner who wants your podcast to work for you, not just add more to your to-do list.

I've worked with 6- and 7-figure business owners who launched incredible shows—even when they started with the mic still in the box.

The Truth About Podcasting for Entrepreneurs

Leah Bryant [00:01:47]:
Podcasting isn’t about sounding cool. It’s about showing up consistently and strategically. The best shows are:

Useful and clear
Aligned with your offers and values
Focused on building trust with your audience

That’s why I created the SEAMless Podcast Framework™.

The SEAMless Podcast Framework Explained

The 4 Core Phases of a Strategic Podcast

Leah Bryant [00:02:32]:
This is your roadmap to launching with clarity and confidence. SEAM stands for:

Strategy – Know your audience, niche, and goals
Execution – Record, produce, and launch effectively
Attraction – Use SEO, content, and visibility strategies
Momentum – Stay consistent and sustainable long term

I’ll be breaking this down across future episodes, so stay tuned.

Start With Your Podcast Purpose

Define Why You're Starting a Podcast (And Who It's For)

Leah Bryant [00:03:20]:
Ask yourself:

Why do I want to start a podcast right now?
What do I want the show to do for my business?
Who do I want to help, entertain, or connect with?

Your answers shape everything — from the title and concept to how you attract and retain listeners.

How to Make a Great First Impression in Podcasting

Leah Bryant [00:04:27]:
Think about what will make your ideal listener stop scrolling and press play. Your messaging and podcast artwork should speak directly to the problems they already know they have.

Podcast Launch Checklist: What You Actually Need

The Must-Haves for Launching a Podcast

Leah Bryant [00:05:02]:
Here’s what you really need:

A clear topic and niche
A show name and format (solo, interview, co-hosted, etc.)
Branded cover art
A 1–3 minute trailer
At least three episodes to launch with

Skip These: What You Don’t Need to Start a Podcast

Leah Bryant [00:05:42]:
You don’t need:

Fancy tech
Perfect editing
A big audience

What you do need is:

A clear message
A thoughtful plan
A repeatable system for offering value consistently

Common Podcasting Mistakes to Avoid

Why Podcasters Burn Out (and How to Prevent It)

Leah Bryant [00:06:35]:
The biggest mistake? Launching without a plan.
No promo, no clarity, and no alignment with your business = fast burnout.

Your podcast should fit into your marketing ecosystem. That’s where the SEAMless Framework comes in again.

Using Your Podcast as a Sales & Marketing Tool

Building Trust and Authority with Every Episode

Leah Bryant [00:06:35 continued]:
As you move through the SEAM phases, you’re not just podcasting — you’re marketing.
Your episodes can:

Reflect your sales messaging
Attract aligned clients
Build authority and belief over time

Real Client Example: Rebranding for Authority

Leah Bryant [00:07:27]:
One of my clients had a great podcast with strong guests, but it wasn’t converting.
After an audit, we:

Rebranded the show
Shifted to thought-leadership content
Positioned her as the expert

Now? Her show is growing and bringing in business.

Ready to Launch? Here's Your Next Step

Grab the Podcast Launch Roadmap + Private Podcast

Leah Bryant [00:08:20]:
I created a private podcast and launch roadmap that walks you through my exact process. It’s like having me in your pocket — guiding you step by step.

Want to keep learning? Make sure you’re on my free newsletter for weekly podcast strategies and behind-the-scenes tips.

Final Thoughts + Invitation

Your Voice Matters — Let’s Make Podcasting Work for You

Leah Bryant [00:09:05]:
If this episode gave you clarity or a breakthrough, follow the show and send in your podcasting questions — I just might feature you on an upcoming episode.

🎧 And if you’re ready to launch or relaunch with support, check the description for free resources and ways to work together.

Until next time, keep it seamless and keep solving one podcast problem at a time.