Tips to Start & Launch a Podcast—From a Podcast Producer

B2B podcasts are booming, and for good reason! Yes, we’re a bit biased - but it’s true! They are a powerful tool for helping businesses establish thought leadership, build brand authority, engage their target audiences, and build strong professional networks. If you’ve been thinking about ...

The modern business world continues to evolve at the speed of light, with more and more companies shifting to remote or hybrid work models. It seems like changes are happening nearly everyday - how can you even keep up?! The transition to remote work offers ...

Podcasts have quickly become a leading pillar of B2B content marketing. They offer B2B brands a unique way to engage their listeners, establish themselves as thought leaders, and build trust with their audience. Plus, B2B podcasts are an engaging, versatile way for listeners to consume ...

Want to know something that I love to nerd out on? Two words: Podcast SEO. (Bet you couldn’t have guessed that one, right?!) After all, I’ve talked about it before here on the blog. But today, I want to take the SEO conversation a layer ...

In the B2B business world, it can feel like a full-time job just keeping up with all the different forms of content marketing. For many businesses, they do have at least one full-time employee dedicated to cranking out content. There’s blogging, email marketing, social media, ...

Podcasting… there’s no doubt it’s all the rage right now (and for good reason!). It seems like everyone is launching one these days, whether it be large corporations, celebrities, influencers, or online business owners. However, podcasting is not just a trendy medium; it’s a sustainable, ...

Did you know that a podcast itself is a brand? You may have never thought of it like that before. You may have only thought of a brand having a podcast. But when you start to look deeper - a podcast has a name, images, ...

Podcasting isn’t for the faint of heart. On the surface, it may seem like simply jumping on the mic and sharing your wisdom, value, and awesome personality. However, there is so much more that goes into it. The “not so glamorous” podcast production tasks start ...

When it comes to digging into podcast metrics, most people zoom right into focusing on download numbers. But downloads aren’t the only podcast metrics that matter!  That said, I totally get why people fixate on that number! It’s readily available from pretty much any podcast ...

Want to hear all my secrets for getting the best-sounding podcast audio? It all starts with a decent-quality microphone! However, if you buy any ol’ microphone, set it up on your desk, and start recording, you might find that your podcast sound quality is…a little ...