the blog

Tips to Start & Launch a Podcast—From a Podcast Producer

b2b business owner reviewing b2b podcast roi at computer in office

Maximizing ROI: How to Measure the Success of Your B2B Podcast

Podcasts have quickly become a leading pillar of B2B content marketing. They offer B2B brands a unique way to engage their listeners, establish themselves as thought leaders, and build trust with their audience. Plus, B2B podcasts are an engaging, versatile way for listeners to consume ...
Read More
B2B Business owners working on Podcast SEO at table on laptops.

The Complete Guide to B2B Podcast SEO

Want to know something that I love to nerd out on? Two words: Podcast SEO. (Bet you couldn’t have guessed that one, right?!) After all, I’ve talked about it before here on the blog. But today, I want to take the SEO conversation a layer ...
Read More
Business owner typing on laptop

How Does a Podcast Differ From Other Content Marketing For B2B Audiences? | Podcasting In B2B Marketing

In the B2B business world, it can feel like a full-time job just keeping up with all the different forms of content marketing. For many businesses, they do have at least one full-time employee dedicated to cranking out content. There’s blogging, email marketing, social media, ...
Read More
Podcasting at desk podcasting for thought leadership.

How Can a Podcast Strengthen Thought Leadership for B2B Brands? | Podcasting For Thought Leadership

Podcasting… there’s no doubt it’s all the rage right now (and for good reason!). It seems like everyone is launching one these days, whether it be large corporations, celebrities, influencers, or online business owners. However, podcasting is not just a trendy medium; it’s a sustainable, ...
Read More
podcast mic, notebook, and laptop on desk while brainstorming podcast rebrand

The Power of a Podcast Rebrand | How to Rebrand a Podcast For Growth

Did you know that a podcast itself is a brand? You may have never thought of it like that before. You may have only thought of a brand having a podcast. But when you start to look deeper - a podcast has a name, images, ...
Read More
image of a podcast mic at home desk.

How to Pick the Best Podcast Production Company for You | Quality & Care vs. Getting It Done

Podcasting isn’t for the faint of heart. On the surface, it may seem like simply jumping on the mic and sharing your wisdom, value, and awesome personality. However, there is so much more that goes into it. The “not so glamorous” podcast production tasks start ...
Read More
podcasterw at desk review podcast metrics

9 Podcast Metrics that Matter More than Downloads

When it comes to digging into podcast metrics, most people zoom right into focusing on download numbers. But downloads aren’t the only podcast metrics that matter!  That said, I totally get why people fixate on that number! It’s readily available from pretty much any podcast ...
Read More
podcaster using mic to record a podcast episode with the best sounding podcast audio

How to Get the Best Sounding Podcast Audio

Want to hear all my secrets for getting the best-sounding podcast audio? It all starts with a decent-quality microphone! However, if you buy any ol’ microphone, set it up on your desk, and start recording, you might find that your podcast sound quality is…a little ...
Read More
business owner planning podcast launch at desk in home office

The Secret to a Successful Podcast Launch

Wondering how to make sure you have a successful podcast launch? You’re not alone! Everyone who launches a podcast wants it to be a success. But if you haven’t put in the work to put together a full podcast launch strategy, how can you even ...
Read More
business owner at home listening to a private podcast

Why You Need a Private Podcast in Your Marketing Plan

The online business world is always evolving, and private podcasting is an up-and-coming trend that should definitely be on your radar! For service-based business owners (especially coaches and consultants), private podcasts are a game-changer.  These days, we’re all a little overwhelmed by PDF after PDF, ...
Read More
podcast producer for coaches and online businesses, leah bryant

Meet Your Producer, Leah

The only thing I love more than binge listening to podcasts, is helping B2B brands publish a podcast they can use as a marketing tool!

I'm looking for...

ipad-mockup-leah-podcast-producer

Grab your Podcast Roadmap

Scroll to Top