Is Strategic Podcasting Still Worth It in 2025? Here’s the Truth
Here's what you can expect from this episode:
Strategic podcasting is more relevant than ever in 2025—and in this episode, we’ll unpack why.
You’ve seen the stats. Millions of podcasts. New ones launching daily. So… is podcasting still a smart move for your business, or has the moment passed?
If you’ve ever thought, “Isn’t it too late to start a podcast?” or “Why isn’t mine growing the way I hoped?”—this episode is for you.
In this episode of Podcasting Problem Solver™, we’re cutting through the noise (literally) and busting the myth that podcasting is oversaturated and outdated. I’ll show you how strategic podcasting remains one of the most powerful tools for enhancing brand visibility, fostering audience trust, and driving long-term growth.
We’ll discuss what’s actually changed in the podcasting space (it’s not just the number of shows), what listeners want in 2025, and how to rise above the clutter with intention, rather than creating content for the sake of creating content.
You’ll learn how to build a podcast that supports your business goals, drives leads, and becomes a valuable marketing tool, not just another content task.
Plus, I’ll walk you through what I call the difference between a podcast that supports your business and one that just siphons energy from it.
Here’s what’s covered
- [00:01:14] Is the podcast market really saturated?
We’ll unpack the stats behind active vs. inactive shows, and why “4.5 million podcasts” isn’t the whole story. - [00:02:35] Why now is actually the perfect time to start
Understand how audience behavior is shifting toward long-form audio and why it matters for your brand.
- [00:03:50] What today’s listeners really want from a show
It’s not just education; they want alignment, clarity, and a clear point of view. I’ll show you what that looks like in action.
- [00:05:31] The secret to standing out in a crowded space
Hint: It’s not fancy equipment or celebrity guests. It’s about intention, consistency, and alignment with your business.
- [00:07:04] Podfade is real, but avoidable
Learn why most shows die at episode 7 and what you can do to build one that actually lasts.
- [00:10:32] The anatomy of a binge-worthy, brand-building podcast
I’ll share the core elements every podcast needs to earn attention, drive leads, and support your business goals.
- [00:11:46] Why podcasting still beats the algorithm
Discover how podcasting gives you 30+ minutes of undivided attention, and how to turn that into traction.
- [00:14:13] Who shouldn’t start a podcast (yes, I said it)
If you’re hoping for a quick fix to your funnel or are still unclear about your message, this might not be the right time yet. And that’s okay.
- [00:16:45] How to refresh a podcast that feels “off”
Whether your show isn’t aligned anymore or growth has stalled, I’ll share what a strategic reset can do—and how I help clients relaunch with clarity and purpose.
- [00:18:42] Lazy podcasting is the problem, not podcasting itself
We’ll close with a reminder: when your podcast has strategy, it becomes a catalyst, not just content.
Whether you’re thinking about starting a podcast in 2025 or refreshing one that’s lost momentum, this episode breaks down a clear podcast growth strategy that aligns with your audience and your brand.
“If your podcast isn’t working for your business, it’s time to rethink how you’re showing up to the mic.” — Leah
Ready to create a podcast that earns attention, drives growth, and feels aligned?
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Do you have a podcasting question you’d like me to cover? Send it here, and it might spark the next episode!
Let’s build something that works for you, not just looks good on paper.
Resources Mentioned:
Hi, I’m Leah
Your go-to podcast growth strategist, coach, and host of Podcasting Problem Solver
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