Podcast SEO Strategies and Live Coaching with Get Sculpted

Leah Bryant [00:00:05]: And welcome back to the podcasting problem solver. I am Leah Bryant, your go to podcast growth strategist, helping busy business owners launch and grow on brand results driven podcast. Today's episode is a coaching session with some fabulous ladies that I'm privileged to call clients, Tiana, Marilyn, and Jordana of the Get Sculpted podcast. If you have not tuned in, you really should because it's amazing. But before we get started, I would love to introduce them so you all could get to know them as well. First up, we have Coach Tiana, and she is a body transformation coach, pre and postnatal fitness specialist, holistic nutritionist. She's a published fitness model and writer. Next up is Coach Marilyn.

Leah Bryant [00:00:51]: She is a NASM certified personal trainer and nutrition coach. And last but certainly not least is Coach Jordana, which she has been on the podcast before and I'll link that episode, but in case you missed that episode and side note, you should definitely go listen to it because it's fabulous. We talk about fitness and time management and podcasting. Great episode. I love it. After 15 years as a corporate marketing executive and mom, she sold her home, quit her job, and went all in on coaching women. After her own transformative health journey, she became an eating psychology coach, personal trainer, and nutrition coach so she could help other women reclaim their power just like she did. Ladies, I'm so excited and honestly grateful that you said yes to this coaching session.

Leah Bryant [00:01:37]: So welcome to the show. Thank you, thank you, thank you.

Jordanna Nativ [00:01:40]: It's so nice to be here.

Leah Bryant [00:01:41]: Yes. I'm really excited. What I want to do is I want to walk through my suggestions of the podcast from, like, where we launched. And this isn't to say that the launch was, like, bad or that your show was bad or anything like that. I think that you all have fabulous content. We did an amazing job with your launch. But. And all of that is evident right from the growth that you've seen.

Leah Bryant [00:02:05]: I mean, you're almost at, what, 10,000 downloads? We just recorded October, the 50th episode. Right. So I think that's a testament, too, to what you're doing. But just like anything, I think that we can evolve and be better and do better and all the good things.

Marilynn [00:02:19]: Definitely.

Leah Bryant [00:02:19]: Like I always say, these are just merely suggestions. So please know that. And my feelings are never hurt if you want to push back or have questions or say, no, I think we're fine the way we are. Okay, So I am going to share my screen. All right, so right now your podcast is called Get Sculpted, which I think is Fabulous. Because it represents, obviously it's your brand and all the things. Right. And I don't think that we should change that.

Podcast SEO: Optimizing Titles for Better Discoverability

Leah Bryant [00:02:43]: But I think that incorporating some keywords will help boost searchability as far as like SEO and what people are typing in the podcast players and things like that. So I have three suggestions here. You're going to be like, but Leo, why is our name at the end? I'll tell you why that's at the end. So what I'm finding is that. And I experimented with this with my own podcast first and another client, the other client, we switched her tagline to the beginning and it's Britney. We actually talked about this. She saw a 43% increase in her downloads just from that change.

Marilynn [00:03:19]: Wow.

Leah Bryant [00:03:19]: So essentially we're taking the keywords who it's for and putting it in front of your podcast title so it comes up if people are going and typing in those keywords. So as you can see, I've given three options of what I've found when I'm like searching and all the places I use Google, I use some keyword search tools that show me like the volumes of keywords and things like that. So here are some ideas that I have. Sustainable fat loss and muscle building for women and then fitness and nutrition for women over 40. Because I know a lot of times, a lot of your episodes you are speaking to women who are like 30, 40 and beyond. And then fat loss, strength and confidence for women over 40. So those are some the things based on the research that I was doing. And just like your past content of what I feel would be good options.

Leah Bryant [00:04:09]: I would love to know your thoughts on those three. That piece in general right now.

Jordanna Nativ [00:04:13]: I like the first or second one.

Marilynn [00:04:15]: Me too. That's what I was going to say.

Leah Bryant [00:04:17]: Yeah.

Jordanna Nativ [00:04:17]: Leaning into that. And it's also something Leah could be test over time. So like do a 30 day or 60 day period with one and then like an AB test. I don't know if platforms let you do that, but it would just be interesting to see how that works over time.

Leah Bryant [00:04:33]: They don't let you do AB tests, but we could definitely do a test. I think 60 days would be a good benchmark. Cause it's not too much time, but it's enough time. I mean, honestly, with the way that your podcast is growing, we could potentially just do 30 days.

Jordanna Nativ [00:04:46]: Okay.

Leah Bryant [00:04:47]: And see. Okay. And we could do like one for 30 days and then we could evaluate like when I do your numbers and then we could try the second one and see what that does and then by that third month, we could put them up side by side and see which one has performed better.

Tijana [00:05:00]: Yeah, I like number one because I feel like it's more focused on the outcome rather than, like, what we're giving. And also, I know that, you know, over 40 is kind of the theme, but also, I don't want to pigeonhole us into that because 35, we don't like the word midlife, but just I don't exclusively work with women over 40 personally, so I want to make sure we're inclusive.

Leah Bryant [00:05:20]: Yes. No, I love that.

Jordanna Nativ [00:05:21]: So let's go with the first one.

Leah Bryant [00:05:22]: I love it. So right now, your categories, which I think is totally fine, even if we don't change this. It's still fine. Is fitness, nutrition, and self improvement. They all fall under the health and fitness main category. And these are all the subcategories. Now, when I was doing research, interestingly enough, the nutrition piece was pulling higher for SEO. I mean, I think that's probably a given, right? I don't know.

Podcast Categories and Apple Podcasts SEO

Leah Bryant [00:05:48]: I would love to know your thoughts on that, because we could leave the fitness, nutrition, and self improvement. And here's what I want to say before we get your opinions. Apple only recognized the first category. Okay.

Tijana [00:05:59]: Oh, that's why.

Leah Bryant [00:06:00]: So it would only. It only recognizes fitness. Some of them recognize all three. Some of them only recognize the first one. So kind of like, think that about that, too. My suggestion would be to try nutrition first and then fitness and then self improvement. I would love to know your thoughts on that.

Marilynn [00:06:15]: I mean, I'm just kind of thinking based on the client base that we have right now, nutrition always seems to.

Jordanna Nativ [00:06:20]: Be the big one.

Marilynn [00:06:21]: Right. Women are always talking about, you know, like, how do I meal prep? How do I make this work? That. That seems to be the biggest sticking point for a lot of women. Now, we know as we work with them, they need to know the muscle building, the fitness part. But I think initially what I'm seeing is I didn't do the research, but I would agree with that. I would say that that's what women are searching more than fitness and self improvement. It's that nutrition piece. Like, how do I lose body fat? How do I make this work? And it comes down to nutrition.

Jordanna Nativ [00:06:45]: My thought is slightly different. It's like, what are people searching for isn't always what they need. And so I'm curious about. If we switch it, the right people are still going to find the podcast, even if our content covers much more than that, which it does. So if it's More about, like, really we're trying to talk about like gamifying the system a little bit more and be like, get more reach because we're playing by their rules, then yeah, if nutrition is the first one and that's what's being searched the most right now by the type of women that we're looking to help, then yeah, that makes sense.

Leah Bryant [00:07:22]: Yeah, I think too, because fitness, you're competing with a lot of other really big podcasts in the fitness space there. Yeah, I mean, so when you think about like the categories, it's not specifically singled out. Like, oh, if they're just searching this, you'll come up. It's gonna be holistically like the keywords that we're using everywhere. Like your description, the podcast name itself, and like your content too. So, like, if they are still searching for workouts or how do I build muscle? You'll still come up based on the other suggestions that I have here. But that's a really good point too.

Tijana [00:07:56]: My first thought is with SEO in general, and I don't have the best understanding of it as a whole, is I get that you're trying to kind of cast a wide net, but is a part of it too. Like, we want the right people to find it because a lot of people are interested in everyone and their mom wants to lose weight, but are they jiving with.

Leah Bryant [00:08:12]: Right.

Tijana [00:08:13]: Making a sustainable lifestyle change? So whatever's gonna bring in more of the right people is kind of my thoughts. Not necessarily just more.

Leah Bryant [00:08:21]: Right.

Tijana [00:08:21]: But I don't think that that's a big thing to get in the weeds about. Right. Like the first keyword, like I was.

Leah Bryant [00:08:26]: Saying, like we could keep it the fitness, nutrition and self improvement because it's working. Right. I mean, sometimes it's if it's not broken, don't fix it. And that's one piece that we can definitely leave and just test out, like the title with the tagline.

Jordanna Nativ [00:08:38]: Okay, I'm aligned with that.

Leah Bryant [00:08:40]: Yeah, me too. Okay, perfect. So I'm going to highlight this so I can remember. All right, next up is your keywords, which are also like tags in Buzzsprout. So like I do keyword research for every episode, which we just went over this last month and starting to do like, the titles and stuff like that. As far as, like, what is specific for the titles. Now this is for the podcast as a whole, so it can encompass fitness, nutrition, lifestyle, all the things. So right now we have, as you can see, these right here, which is the women's body transformation science based fat Loss strategies, sustainable muscle building tips, actionable health advice, and sustainable fitness habits, which I think they're really great.

Podcast Keywords: Maximizing Searchability and Reach

Leah Bryant [00:09:22]: But I think we can be even more specific about what you're talking about. And again, we can change, we can intermingle, we can take out, we can add love. Know your thoughts. But like I was thinking, like build muscle, loose fat fitness tips for busy women. And some of these are overlapping too. Right. Sustainable fat loss for women, strength training for female beginners, women's nutrition. What are your thoughts about that as far as like the podcast as a whole, like, what you are talking about, what you want to talk about, like your brand overall, like, you know, the women who you help obviously better than any research that I could do on the Internet.

Leah Bryant [00:10:00]: So I'd love to know, like, how you see those.

Tijana [00:10:02]: I think that's great. Optimize away.

Marilynn [00:10:05]: I think it's a bit more detailed. Yeah.

Leah Bryant [00:10:07]: Would you leave the weight loss for over 30 for women?

Tijana [00:10:11]: Why not?

Jordanna Nativ [00:10:11]: I would leave over 30.

Marilynn [00:10:13]: I would.

Leah Bryant [00:10:13]: Okay, perfect. Now for your description, which I think is great. I think it's to the point it tells you what they're going to get, who you are, who you've held. You know, it brings all the things. But what I've learned is that the description is also another layer that we could add in a lot of really great SEO. So with that being said, when I was doing research, and please feel free to disagree with this too, is that I'm taking a lot of what you have. I'm adding in the updated keywords that I highlighted a second ago that we just walked through. But then I'm also adding in some of the most commonly asked questions on Google.

Leah Bryant [00:10:55]: Right. So that way if they're typing in any pieces of these that you will also come up because they're not going into the podcast player typing in that entire sentence, but they could be going in typing in bits and pieces of that sentence. And then this will also have just another layer to bring you up. And obviously these questions, can we can change them if you're like, well, yeah, I don't know about that one, or can we say it this way or whatever you think would be great. And then I also wanted to add in like a call to action because even though it's the description and this actually won't be clickable, it still is your website typed out. And then obviously if you want me to say something else, there have a different call to action, we can change that too. But this is just giving them like more keywords, pulling in those Questions of what people are Googling and then that call to action.

Tijana [00:11:41]: I like the questions. The only thing is, I would say avoid saying reset your metabolism, because that's not a thing. Yes, Optimize.

Jordanna Nativ [00:11:47]: I was. Optimized is better. Yeah, I was leaning into that too. It's like, oh, we don't say that. And then I was just thinking on the cta, instead of just learn more, learn more about coaching, maybe it's learn more.

Leah Bryant [00:12:01]: Just learn more.

Jordanna Nativ [00:12:01]: Just learn more. Or learn more at getsculpted Ca. Or I was thinking connect with us at getsculpted Ca on Instagram just so that they can.

Leah Bryant [00:12:11]: Okay.

Jordanna Nativ [00:12:11]: Like, it's kind of like you can go to the website or you can come check us out on Instagram and create a conversation, you know?

Marilynn [00:12:16]: Yeah, that's a good idea.

Tijana [00:12:17]: So ones learn more, Ones connect with us.

Marilynn [00:12:19]: Yeah.

Leah Bryant [00:12:20]: So, yeah, I see what you're saying. And you said metabolism, not reset. What did you say? Optimize.

Marilynn [00:12:28]: Optimize.

Tijana [00:12:29]: Yeah, optimize.

Leah Bryant [00:12:30]: And I'm pretty sure that was also in the keywords, wasn't it?

Marilynn [00:12:32]: It was in the keyword, yes.

Leah Bryant [00:12:34]: Should I say optimize optimization? So when you're talking to clients, are they saying, I need to learn how to optimize my metabolism or.

Marilynn [00:12:43]: No, unfortunately, they're saying reset or fix my metabolism.

Leah Bryant [00:12:47]: Yeah. Okay. So I wonder if we say.

Tijana [00:12:51]: I've just heard them throw out that word. Like, can we just use that in isolation? Like, maybe it's my metabolism.

Leah Bryant [00:12:56]: Yeah, I can actually.

Jordanna Nativ [00:12:58]: It can just be like, women's metabolism.

Leah Bryant [00:13:01]: Most definitely. I mean, it could even just be metabolism. It could be short form. It doesn't have to be a long form.

Jordanna Nativ [00:13:06]: Okay.

Marilynn [00:13:07]: But in the description, we can change it to optimize or metabolism optimization.

Leah Bryant [00:13:11]: Yeah, optimize metabolism. Okay. And middle strength. Okay, perfect. How are you feeling about these questions? Do you feel like those are good? Should we phrase it a different way?

Tijana [00:13:21]: I think they are good, actually.

Marilynn [00:13:22]: Me too.

Tijana [00:13:23]: I'm glad people are asking these questions.

Jordanna Nativ [00:13:24]: Yeah, I love these questions.

Marilynn [00:13:27]: Me too.

Tijana [00:13:27]: Yeah, I think it's a mix of some. A little bit more advanced and some kind of beginner.

Jordanna Nativ [00:13:32]: And I was also thinking it's a mix of some of our. Each of our areas of specialty as well. So it's like a nice blend.

Leah Bryant [00:13:39]: And if you haven't done an episode specifically around that or only that, then you could do that too. More content ideas for you. All right, the next thing I wanna talk about is social. I think that you all do a fabulous job with this, but I Feel like maybe adding in a couple of different things might also help. So, interestingly enough, podcast players have algorithms just like Instagram. I hear the collective sigh and eye roll of the entire of everyone listening, including myself. Oh, no. Right.

Social Media Strategies for Podcast Promotion

Leah Bryant [00:14:13]: And within, like promotion of your podcast in general, I break it down into three categories, which is social media, posts, guesting on other podcasts, and paid advertising. I don't think you all need paid advertising because I think that your growth has shown that. I don't think that it warrants that. I mean, unless that you are really gung ho to do that. And then I can tell you about my experience. I bought an ad in one of the podcast players because they have ad space where you could buy at the top. It's like a banner. And I bought ad space and overcast, interestingly enough, in the fitness category where my podcast showed up, just because I work with a lot of fitness ladies and it just helps drive traffic to your, your podcast.

Leah Bryant [00:14:53]: Okay, but I don't think that you all need that totally open to have the conversation though. But I just want to focus on social media and guesting, particularly for today. So you obviously don't want to promote your podcast or talk about your podcast on 450 different platforms because you, yes, that's burns you out, right? And then you got to schedule it and you got to make all the things. And every platform is different. You don't want to post the same thing and blah, blah, blah. So the thing is to focus on the one where your audience is the most engaged, whether that's Instagram, Facebook, wherever, YouTube, whatever platform that is for you, threads. I mean, there's bajillions, right. And to do that, I call it the strategic visibility window, which is three days.

Leah Bryant [00:15:36]: So you want five unique posts and it doesn't have to be quote, unquote, have to be five, but it's just thinking about, essentially you want to get as many people as you can within those first three days of the podcast being released. Because now the players, much like Instagram algorithms, is like, oh, well, this content is hot to trot. Let's put this out in front of more people. Right? Right. So if you push and pull more people in those first 72 hours, that makes everybody happy. Now, I don't know, it would be interesting to see how this goes. Since you publish on Thursday, the 72 hour would push you into Friday. Does your Friday content on your platforms do well as far as like, interactions or does it trail off?

Tijana [00:16:19]: Depends on the content.

Jordanna Nativ [00:16:20]: It depends on the content. That's a good point. But I usually do a newsletter email out and that's where I promote the podcast episode for the week on Friday morning. I do too. So that's, I found has been very helpful in terms of connecting what the episode is about to a lesson or a takeaway or a client success story or something like that, or a weekend tip. And I found that that's been really helpful in terms of driving clicks to the episode.

Leah Bryant [00:16:47]: I love that a lot. So like I just put together like an example, obviously, take it, leave it, change it, whatever your thoughts are. And I know that your audience I haven't really deep dove into like anything other than embarrassingly enough, anything other than the podcast related. And I know that your reels do really, really well. Have you posted any graphics or content? Not a reel related to the podcast?

Tijana [00:17:17]: We used to.

Leah Bryant [00:17:18]: And if you have has it performed.

Tijana [00:17:20]: They don't do as well?

Marilynn [00:17:21]: No, we used to do an audio and we find the reels do better. We've had the conversation how even just like seeing us being able to see us speak hits with our audience better.

Tijana [00:17:30]: It's easier to put together. It's kind of double whammy. And also like, I find even with my own content that carousels just, if you're not like a massive big account, it just doesn't get shown as much organically. I mean, mind you, it could be the audience and algorithm and obviously all that stuff, but the reels are just no barrier too, because it's like it's us talking. It's a clip. It's like this is what you get.

Jordanna Nativ [00:17:53]: And it's a hook when it's the three of us. What we've noticed is the reels do work the best and each one of us will have different content types that perform better on our platforms. If we're talking Instagram specifically, and some types of content will do better for people who are already following us versus other types of content that will do better for to attract more new followers. He's like, oh, carousels don't do that great for her. But actually carousels do really well for me. Okay, so it depends, right? So I typically do a mix between carousels and reels and it really depends on where we're at in terms of, you know, am I trying to reach new people? Then I'll do a certain type of content mix and if I'm doing a launch, I'll do a different type of content mix so that I'm not sure like any one specific type of content will be like the magic bullet here.

Leah Bryant [00:18:46]: Yeah.

Tijana [00:18:46]: Right.

Leah Bryant [00:18:47]: The interesting thing is, is that now Google is indexing our Instagram post. That's just something to think about. And that might be too, why you've seen your carousels do well, potentially.

Jordanna Nativ [00:19:00]: That's a great insight. Potentially for sure.

Leah Bryant [00:19:03]: Yeah. So just like, something to keep in mind, too, like, even something to play around with. But anyway, the idea is, within those first three days is to drive as much traffic as you can. And obviously I don't want to like the podcast to be, like, all you ever post about, because that's not true. Y' all have amazing content outside of the podcast. But being able to pull in more of it, whether that is like a carousel post, like with some takeaways from an episode or just like, maybe some thoughts or something, I like that. And then less like in the morning and then maybe in the afternoon, doesn't necessarily have to be like PM as an evening, but in the afternoon. I know we've talked about this, but I can't remember the verdict of if you've gone live, how has your audience received your lives?

Tijana [00:19:44]: No, we never have. Not together.

Leah Bryant [00:19:46]: Yeah, together.

Jordanna Nativ [00:19:47]: Not together. And I think lives are something that you have to dedicate consistency to. You can't just go live and once or twice, it has to be something that your audience comes to expect from you. So, okay, that would have to just either be part of our ongoing content that we create.

Marilynn [00:20:04]: Yeah, the strategy.

Jordanna Nativ [00:20:06]: Yeah. Or because just going live once in a while wouldn't give us a good pulse on that.

Leah Bryant [00:20:10]: This is good to know. I don't ever do the video or the live. So good to know. I will say I have seen other clients, but what has done well is if they have a guest who has a fairly active audience to go live with them, like the day that their podcast publishes, episode publishes, or the day after. And like, oh, I have one more question about X, Y, Z. So that way you're going live. Obviously your audience is saying, oh, they're going live with so and so, let's go watch what they have to say. And then you're pulling in from their audience too, and like promoting the podcast and stuff too.

Leah Bryant [00:20:43]: So that's interesting. Yeah.

Jordanna Nativ [00:20:45]: I have a couple questions for you, actually, on the content side of things. So the days of the week aside, something that I was looking at and sort of starting to test over the summer, just given where some of my network has been in the corporate space, is publishing once a week. It doesn't matter what episode it was, but just a clip from the podcast on LinkedIn?

Leah Bryant [00:21:05]: Yes.

Jordanna Nativ [00:21:06]: Might correlate better with someone in a working environment. So like a specific episode or clip that gives them a tip. So that's one thing. Have you heard anything about, you know, video on LinkedIn?

Leah Bryant [00:21:19]: So I have clients who post reels on LinkedIn because their audience is receptive there. A couple of them are business coaches. One of them is like in the art space. It will depends. Like, are you currently active on LinkedIn?

Jordanna Nativ [00:21:35]: When I post the reel, I get post the reel.

Marilynn [00:21:39]: Define active.

Jordanna Nativ [00:21:40]: Define actively.

Leah Bryant [00:21:44]: So when you post the reels, are they bringing engagement?

Jordanna Nativ [00:21:50]: They do bring some engagement. They do bring shares. So they're. They're doing their job. But it's more so to bring them from LinkedIn into another place in. In our world.

Leah Bryant [00:22:01]: Yeah.

Jordanna Nativ [00:22:02]: Yeah.

Leah Bryant [00:22:02]: So you're call to action when you do that. Is it sign up for your newsletter or where are you directing them to?

Jordanna Nativ [00:22:08]: But I'm directing them to listen to the episode. So I'm driving traffic specifically to the podcast.

Leah Bryant [00:22:12]: Okay. And interestingly, you might be able to check to see how a care. I don't know how like a carousero post will do over there or just like a post about the topic when.

Marilynn [00:22:25]: I just know like as a consumer of LinkedIn, I actually do love carousels on LinkedIn. That's like one of my favorite places to actually view carousels.

Leah Bryant [00:22:33]: Huh. I go to LinkedIn a lot to learn.

Marilynn [00:22:35]: Yeah, exactly.

Leah Bryant [00:22:35]: So if there's like stuff for me to learn. Also, if you are giving a lot of educational info in your newsletter, you might even think about repurposing that to LinkedIn too.

Jordanna Nativ [00:22:47]: That's a great idea.

Leah Bryant [00:22:48]: Cause you could be educational about the podcast topic and not give it all away.

Marilynn [00:22:52]: Yeah, right.

Leah Bryant [00:22:53]: And use that as a LinkedIn newsletter.

Marilynn [00:22:54]: That's a good idea too.

Leah Bryant [00:22:55]: Yeah.

Jordanna Nativ [00:22:55]: Like with a cliffhanger.

Leah Bryant [00:22:57]: Yeah.

Jordanna Nativ [00:22:58]: And then I had one other question just in terms of like how Instagram stories play a role. Because we might not be able to do as many pieces of content in feed, but certainly. Yeah. Stories and how big of an impact those make in terms of audience and engagement for the podcast?

Leah Bryant [00:23:15]: Yeah. Because you could do polls. Cause I know that you all three have done polls and I feel like those are probably pretty successful for you all. So I think that like, if you even if you posted in your stories a couple days asking, you know, maybe a question about the topic of the episode that's coming or that did publish like the like tomorrow, I don't know, a hundred percent. Do you know if Instagram shows you if people tap on your link to leave the platform.

Tijana [00:23:44]: Oh, does it?

Leah Bryant [00:23:45]: It does. So the times that you have shared about the podcast, to go listen, do people tend to click that to go listen?

Jordanna Nativ [00:23:53]: Um, that's a good question. I don't always get back to the analytics in time to see. But I can't see who clicked. I can just see the number of clicks. Yeah. How many?

Tijana [00:24:03]: Oh, from a story.

Jordanna Nativ [00:24:03]: Yes. And then now I've also had, instead of just giving the link, just say, hey, new episode dropped. Like, who would like to listen? Tap here. And then I give the link, and it allows me to start a conversation with someone, too, and learn more about them and what they're interested in and, you know, why they want to learn more about the podcast. So that's been a great tool as well.

Leah Bryant [00:24:25]: I love that. Another thought is you could, if you didn't want to make it, like, about the podcast, it's like, podcast, podcast, podcast. You could say, if you have a question about X, Y, Z, I've got something special for you.

Jordanna Nativ [00:24:36]: Yes, that's nice.

Leah Bryant [00:24:36]: And then when they message you, like, oh, here's an episode, or here's a playlist, or I know you guys have done. Or you ladies have done playlists with, like, Spotify and stuff for people. So, yeah, that'd be another great idea. Oh, and the one thing I did want to say is I, as a consumer of content, I don't love being told about mistakes. I think mistakes is a very. Has a negative connotation, at least for me. Maybe not everybody, but I love when someone says, oh, here's three opportunities where you can improve X, Y, Z. And that's essentially what that opportunities carousel post is, is like, oh, here's three ways you can do this better.

Leah Bryant [00:25:13]: Or here's three ways. I know that mindset stuff on your podcast does really, really well too. Yeah, like, thinking about, like, oh, here's three mindset shifts you could do to blah, blah, blah. And that doesn't have to even have to be a carousel post. You can make that a reel. You could. I know, Tiana, you do a lot of really fun reels with, like, the words overlay or, like, your backs.

Tijana [00:25:31]: And for the comparison.

Leah Bryant [00:25:33]: Yeah, the comparison. Yeah, those are really great.

Tijana [00:25:35]: Yeah, I like those.

Leah Bryant [00:25:35]: So, questions, comments, concerns.

Jordanna Nativ [00:25:38]: So I have one more question as we implement these. What type of growth would you be expecting to see? Like, what would be good growth from some of these changes?

Measuring Podcast Growth After Implementing Changes

Leah Bryant [00:25:47]: I will say that everyone who has implemented changes has seen growth within a day. Okay.

Jordanna Nativ [00:25:55]: Wow.

Leah Bryant [00:25:56]: But the big picture Would be like the 30 day. Yeah.

Jordanna Nativ [00:25:59]: So kind of in line with the growth we have seen, like, from August. August was crazy. August was so cool.

Leah Bryant [00:26:05]: I mean, it's bananas because, like, all of my other clients and even in the industry as a whole, like, podcast listenership, especially, like the summer and, like, going into August is always down.

Marilynn [00:26:16]: I've always heard that.

Leah Bryant [00:26:17]: And your podcast is just, like, skyrocketed up. And I love that because it's just. It indicates that you're speaking to the masses, what they want to hear.

Tijana [00:26:25]: Yeah.

Leah Bryant [00:26:25]: So I think that it could definitely. It would just compound on that.

Marilynn [00:26:28]: That's really good feedback.

Tijana [00:26:29]: Like a snowball.

Leah Bryant [00:26:29]: Like, we wouldn't see it go the other way.

Jordanna Nativ [00:26:32]: Awesome.

Leah Bryant [00:26:33]: I mean, that's why I would love to have you all back too, because then we could talk about specific, like, specifically the numbers and the growth that you've seen.

Tijana [00:26:39]: Yeah, yeah, yeah, yeah. See what the insights are.

Jordanna Nativ [00:26:41]: That would be amazing.

Leah Bryant [00:26:43]: And then, like, also, like, I don't think I said this when I was talking about adding the tagline. I don't think that we have to change anything about your cover art. I think it's perfect the way it is. This is more or less just making the changes in Buzzsprout, so that way it shows in the podcast players.

Jordanna Nativ [00:26:55]: Amazing.

Tijana [00:26:56]: I like that idea.

Jordanna Nativ [00:26:57]: Let's do it.

Leah Bryant [00:26:57]: Yeah, I do too.

Marilynn [00:26:58]: Let's test it.

Leah Bryant [00:26:59]: I love testing.

Marilynn [00:27:00]: We'll know once we do it.

Leah Bryant [00:27:01]: I love testing it. I love people who are game testing it. Right.

Marilynn [00:27:04]: It's the only way to know. Otherwise you just talk in circles.

Leah Bryant [00:27:07]: So true. All right, well, thank you ladies so much for joining me today. I appreciate your questions, your willingness to be here, your enthusiasm, just everything about you. You're doing amazing, and I can't wait to see, like, just making these small tweaks, like, how much more growth you're gonna see and more lives you're gonna impact with your podcast. It's really exciting. So thank you so much for being here.

Marilynn [00:27:29]: Thank you. We appreciate you having us.

Tijana [00:27:31]: Thank you for these tips.

Jordanna Nativ [00:27:33]: Thank you for having us.

Leah Bryant [00:27:34]: Of course.

Alright, friends, how good was that conversation? I could talk strategy and podcast tweaks all day, especially when it’s with powerhouse clients like these.

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