Rebranding Her Podcast Increased Downloads by 61% in 30 Days!
This would not have been possible if she wasn’t working with a passionate podcast production agency.
Only a few months into hosting her brand-new podcast, Katie Decker-Erickson realized she needed professional assistance.
Well, technically her operations manager noticed.
“She could see she was going to become the de facto podcast producer if we didn’t get someone in here who knew what they were doing.”
Katie’s background in journalism told her they could take this show to the next level with a little help.
“We knew we could do this so much better. Zoom just wasn’t getting it done.”
Let’s back up just a bit, because…
Katie wasn’t always an interior design business coach with a podcast.
She was once a woman designing graduate-level business courses, launching her own design firm, and starting a family.
After growing her firm a ridiculous amount—1,500% in ONE year—it was obvious she couldn’t teach and give the firm what it needed.
She chose to focus on the design firm. But then—she missed teaching.
“Rather than going back to the university setting, I decided to start coaching! And to do it by starting a podcast. I knew I wanted to help those in our industry get where they want to be, and this felt like the best way to do that.”
Katie was comfy behind the mic. That was never in doubt!
But—surprisingly—there were still only so many hours in a day.
She needed to have the best podcast production agency by her side to ensure she was creating a top-quality podcast that people would want to listen to so she could remain in her zone of genius—offering business coaching to interior designers.
Katie needed LBC!
With a passionate podcast production agency like LBC, she’s able to record her episodes, share her wisdom, and trust that a team of professionals will be there to turn that into a high-quality, binge-worthy podcast.
If we haven’t met yet…
Hey! I’m Leah Bryant, Podcast Producer for B2B/B2C Business Owners.
I’m an introverted, Midwestern mom of 1 spunky lil’ guy named Ezra! With a background as a fraud investigator, I went from fighting crime to conquering “ums” and “uhs.”
I’m so excited you’re here learning how a podcast production agency can free you up to be in your zone of genius AND how a podcast rebrand can get you in front of more of your target audience!
Let’s get back to Katies's story ↓ ↓ ↓
Katie could tell LBC was the perfect agency from our first conversation.
“I chatted with Leah and loved how she seemed really even-keeled and levelheaded and like she knew what she was doing. I didn’t feel like I would be handing my baby of a podcast to someone who couldn’t deliver. Leah has systems and processes and a path to success. That was missing in conversations with other podcast producers.”
So, just a few months into even having a podcast, Katie brought on LBC to produce Colorful Conversations—a podcast by a designer for interior designers wanting to grow their firms.
Katie was able to focus her time and effort on her coaching clients, her team was able to take care of the design firm, and LBC was rocking along with podcast production.
To help you amplify your voice, business, and brand
Readying the private studio (with producer) for podcast episode recordings—so you don’t have to worry about a single tech thing
Crafting episode descriptions and blog posts optimized for SEO
Full content editing and mastering of solo and guest audio—and advertisements, promotions, and statements from sponsors
Ensuring proper ID3 Meta Tags are included within the high-quality MP3 file for maximum visibility
Creating spreadsheets of assets from each episode (like quotes and takeaways) for future content repurposing
Scheduling episodes—uploading audio, importing episode descriptions, and keywords—to the hosting platform (like Buzzsprout or HelloAudio)
Embedding the podcast player for each episode, inputting show notes, and scheduling each episode on the website for even more reach and visibility
Hosting quarterly strategy and coaching calls with monthly stats to see exactly what’s happening with the show
Things were going well!
“But then I had one of those gut feelings—the kind where you know there’s something that can be done to make something so much better.
So I shared my idea of a podcast rebrand with Katie and her team. And they were so receptive!
“We never would have thought of a podcast rebrand without Leah coming forward and saying, ‘I think the fundamental problem is your audience can’t find you.’”
When I’m in someone’s podcast week after week, I not only gain an appreciation for who they are and what they’re so brilliant at—I also get familiar with their audience.
And that includes things like why their ideal audience might not be finding them.
If I spot an opportunity to take your podcast to the next level, you bet your biscuits I’m gonna share that with you!
I was thrilled Katie was on board with the podcast rebrand!
We began with an audit of the podcast so we could see what was working and what we could do to make the show even more discoverable.
The podcast audit revealed some major opportunities for optimization and helped prioritize rebrand next steps.
The game plan went a little something like this:
- Nail down a new podcast name
- Commission new podcast cover art
- Record a new intro/outro for the show
- Do more SEO research to identify the best keywords
- Update the podcast description
“Leah is swimming in the podcasting world—I’m not. So I rely on her and expect the kind of feedback that helps us make the show better.”
Within 2 months, we had completed the podcast rebrand.
Let me introduce you to the brand-new podcast, Mastering the Business of Interior Design: Success by Design.
ROI for Katie has been increased visibility, more speaking opportunities, and sponsorships.
Since the podcast rebrand, Katie has:
"As a business owner, I understand more of what’s going on in the world, because I can invite people on my show where I get to ask them questions and get one-on-one time with them. That makes it hugely beneficial, because then I take that back to my firm and I have information that I need to be able to make good decisions.”
While most podcast hosts feel like the only thing that means a thing is download numbers or money in the bank. But Katie understands that it’s about so much more than that.
It’s about the impact you’re having on your industry and what your podcast can do for you (like establishing your expertise and opening doors for you).
It should also be a project you’re still passionate about.
"Your podcast should feed your soul."
“You want the ROI, and the conversions, and all of these things. But there also has to be a qualitative quotient to it, not just a quantitative one. Your podcast should feed your soul.”
OK, but some of the metrics do also make your soul feel so good
Check these out! ↓ ↓ ↓
And why do I have screenshots like this?
Because I’m ALWAYS monitoring your show!
I’m looking at what we can do to make the podcast better, reach more of your ideal listeners, and —make your life and business better because of the podcast.
“Leah will just catch little things we can do for the podcast. It’s so nice to have another set of ears and eyes!”
When a new podcast signs on with LBC, it’s not just a transaction—it’s a collaboration.
And it feels so good to be in collaboration with incredible podcast hosts like Katie.
Thankfully, the feeling is mutual!
“Having a podcast where you get audience feedback and you get to interact with Leah and her team—it’s a wonderful thing. It educates and empowers even me hosting it—I don’t know if that would happen with another producer.”
And Katie’s not done yet! She’s excited for the future of her podcast.
“The beauty of the podcast is that it allows you to pollinate. And when you’re top of consciousness with people and you’re pollinating with them, opportunities and doors open that you wouldn’t expect.”
In the year ahead, Success by Design is focusing on timely conversations with their miniseries “The Table” and increasing the number of episodes they release each month (from biweekly to weekly).
I can’t wait to see where the podcast goes!
With the solid foundation of the podcast rebrand in place, Katie is well-positioned to continue making the kind of impact she wants to and providing a great experience for listeners.
And I’m excited to continue being that behind-the-scenes support for such a passionate podcaster!
“I really thought when we brought on a podcast producer I was just going to get better audio. Which is laughable now because I know what Leah does.”
Which I love hearing! Because there’s so. much. more. that goes into podcast production than just cleaning up the audio.
You know what else I love hearing? Hearing feedback like this…
“I wouldn’t do a show without a producer. Knowing what I know now—I would never go back.”
I could tell you all the ways a podcast producer could benefit your show, but I think it’s better coming from Katie:
“If you want to just continue to push content into the universe, praying someone finds it, then, godspeed, carry on. But if you actually want a partner who’s going to consider SEO, your show notes, how to grow your podcast, look at the metrics—and have all the behind-the-scenes work of doing that—then go hire Leah.”