How My Podcast Growth Coaching Solves the Visibility Problem

You’ve got the mic. You’ve got the message, and you’re showing up week after week, putting out thoughtful, valuable episodes.

But here’s what most people don’t tell you when you start a podcast:

Consistent publishing doesn’t guarantee growth.

If you’re an entrepreneur or small business owner with a podcast, chances are you didn’t start it just for fun. You started it because you believe in your message. You wanted to deepen your connection with your audience. You wanted your podcast to support your business, not sit on the sidelines of it.

But now you’re stuck wondering…

• Why aren’t my downloads growing?
• Am I talking to the right people?
• Shouldn’t this be doing more for my business?

You’ve likely invested in other parts of your marketing, maybe a new website, email funnels, or social media strategy, but when it comes to your podcast, the ROI just isn’t adding up.

And that’s frustrating. Because you know podcasting works. You see other people using it to build authority, attract clients, and open doors. You just haven’t figured out how to make it work for you…yet.

That’s why I created my 1:1 podcast growth coaching containers, because growing a podcast isn’t just about publishing content. It’s about aligning strategy, messaging, and marketing in a way that actually supports your business goals.

This blog post tells my story of how I transitioned from producing thousands of podcast episodes for others to creating a signature 1:1 coaching offer that helps entrepreneurs turn their podcast into a true growth engine.

Whether your show has been live for years or you’re trying to breathe new life into it, I want you to know: there is a way forward, and I’ve built this offer for you.

How I Became a Podcast Growth Coach for Entrepreneurs (And Why It Matters)

Before I became a podcast growth coach, I worked in a completely different field as a fraud investigator. However, when I left that career to focus on starting a family, I knew I’d eventually want something that kept my mind engaged and provided a creative outlet of my own.

I’ve always loved storytelling. I’ve always loved podcasts. So when the time came to try something new, it just made sense to dive into podcast production. It was the perfect mix of strategy, creativity, and connection.

Over the next five years, I produced more than 2,000 podcast episodes for coaches and service providers across various niches, including fitness, business, and beyond. And with that volume of content, I saw it all: the quick wins, the wasted efforts, and the sneaky mistakes that held great podcasts back.

What stood out to me most, though, was this:

Some of my clients were producing pure content gold — genuinely valuable, engaging episodes — but their podcasts weren’t growing.

Not because the content wasn’t strong. Not because they weren’t consistent.

But… because they were missing the strategic layer that turns a podcast into an actual business asset.

That was the turning point for me.

I enrolled in a certification program to become a podcast growth coach, not because I needed more credentials, but because I’m a lifelong learner. (I mean, I do have two master’s degrees!) I believe staying curious and expanding my skill set is one of the best ways I can serve my clients. When I saw the gap between great content and real growth, I knew I wanted to fill it, not just with more tips, but with real, strategic support.

Along the way, I also started to notice what actually moved the needle. And it wasn’t what most people think.

The podcasts that grew?
They were the ones with clear, intentional titles.
The ones with relevant descriptions. Strategic cover art.
And a willingness to be clear, not clever.

And the ones that struggled? They often tried to be witty or mysterious in those key places without realizing that cleverness often confuses the very people they were trying to reach.

All of that led me here: combining deep production knowledge with business strategy and mindset coaching so I could help entrepreneurs create shows that grow their audience and business, without burning them out.

The Real Podcast Marketing Challenges Entrepreneurs Face

When I started working more closely with entrepreneurs, a clear pattern started to emerge. Again and again, I saw brilliant, passionate business owners doing all the right things—recording consistently, sharing thoughtful content, pouring their hearts into their show—yet still asking themselves:

Why isn’t this growing?

It wasn’t for lack of effort or for lack of value.

But something wasn’t clicking. And the more we dug in, the more I realized these three challenges were at the root of it all:

Feeling Invisible, even with consistent publishing

They were putting in the time—week after week, episode after episode—but the numbers weren’t moving. It felt like shouting into the void: tons of output, very little traction. The disconnect between their effort and their results started to wear on their confidence, and quietly, a doubt would start to surface: Maybe no one actually cares about what I have to say. What if this was all a waste of time?

Uncertainty about audience and messaging

They had a message… but they weren’t sure it was landing. The audience felt unclear. Was the show too broad? Too niche? Too far off from what they were trying to sell? That uncertainty made it hard to create with purpose—and even harder to position the show as a tool for their business. In the background, a deeper fear would creep in: If I don’t know who this is really for, maybe I’m not ready to lead.

Overwhelmed by podcast promotion and marketing

They knew their podcast needed to be marketed—but between creating content, running a business, and trying to keep up with social media, promotion either became a full-time job… or got pushed to the back burner completely. And the guilt or shame around not “doing enough” only made it harder to show up. Eventually, they’d start to wonder: If I can’t keep up with all this marketing, maybe I’m not cut out to grow.

Can you relate?

If any of this hits close to home, I want you to know:

You’re doing better than you think—and you’re not in this alone.

These are common challenges, and they’re completely fixable. But not with more hustle. Not with random content. And definitely not by trying to figure it all out in isolation.

That’s where real strategy and the right support come in.

Why Podcast Growth Feels So Hard (And Why Coaching Makes the Difference)

Let’s get one thing clear:

It’s not your fault your podcast isn’t growing.

If you’ve been trying to figure it out on your own, you’ve probably Googled tips, listened to podcasting podcasts, or followed creators on Instagram who promise growth with a few quick tweaks.

But here’s what most of that advice gets wrong:

• It tells you to obsess over clever episode titles when clarity is what actually gets clicks.
• It pushes you to chase trends and viral soundbites without considering if they attract the right people.
• It promises hacks that boost short-term visibility without building long-term growth or connection.

The problem isn’t that you’re not trying hard enough.

The problem is that you’re being pointed in the wrong direction.

Most podcasters aren’t told this, but it’s the key to everything:

• Your podcast needs to be aligned with your business. It can’t just exist as a creative outlet on the side. It needs to work in partnership with your offers, your messaging, and your marketing ecosystem.
• You need a strategy that attracts your people. Not just any audience, but the kind of listeners who resonate with your values, see you as a trusted voice, and eventually want to work with you.
• And you need a system to bring them back into your world. Because downloads don’t pay the bills. Conversions do. And that takes thoughtful, intentional structure.

If no one ever taught you how to do all of that? Of course, this feels frustrating, and growth feels random or slow.

I knew entrepreneurs didn’t just need tips, they needed a roadmap.

That’s why I created the SEAMless Podcast Framework™—a step-by-step approach that makes podcast growth feel clear, focused, and aligned.

It’s also the foundation of my signature 1:1 coaching offer, designed to support you with a strategy that works for your business, and a plan that’s built around you.

The Breakthrough That Led to My Podcast Growth Coaching Framework

There was one particular client, Katie, who helped everything click into place for me. She had been steadily producing episodes, faithfully showing up behind the mic… but the momentum just wasn’t there.

We dug in together to reshape her show:

• We repositioned the brand to sharpen her podcast’s identity.
• We aligned each episode to speak directly to her offers and the ideal clients she wanted to attract.
• We built systems to sustain growth, so promotion and purpose weren’t separate tasks, but part of the same strategy.
  

Then the transformation started.

Within just 30 days, Katie saw a 61% spike in downloads. Incredible right? But what really lit me up was everything that fell into place after:

• She began to gain more visibility in her industry.
• Speaking invitations began to appear in her inbox.
• Sponsorships, something she’d only dreamed about, became real opportunities.
  

Her podcast finally felt less like a side project and more like the business asset it was meant to be.

I remember the moment I realized: This is what more entrepreneurs need—not just consistency, but alignment, structure, and momentum. What we did with Katie followed the exact same process I now guide every client through using the SEAMless Framework, and the results speak for themselves.

What Makes This Podcast Growth Coaching Different From the Rest 

What makes this offer truly effective isn’t just my background. It’s how I combine every piece of my experience into a coaching container that’s both strategic and deeply supportive. This isn’t a plug-and-play system. It’s a high-touch, fully personalized approach designed to help you grow your podcast in a way that’s aligned, sustainable, and results-driven.

Here’s how we do that:

• Hands-on Production Knowledge
  After producing over 2,000 episodes across a wide range of niches, I’ve seen what works and well, what doesn’t.. I don’t just teach theory. I bring practical, tested insights into every session. Whether it’s titling, format, cadence, or content structure, I help you focus your energy on the pieces that actually move the needle and skip the ones that don’t.
  Think of me as your behind-the-scenes producer and your growth strategist rolled into one.
• Strategic Business Coaching
  This isn’t about vanity metrics. Yes, we’ll track downloads—but more importantly, we’ll connect your podcast to real business outcomes: visibility, lead generation, and authority in your space.
  Together, we’ll clarify how your podcast fits into your customer journey. We’ll ensure every episode works for your brand, not just fills space on a content calendar. You’ll walk away with a show that supports your sales process, builds trust, and drives meaningful growth.
• Mindset + Support
  If you’ve ever felt like podcasting is “too much,” or you’ve thought, “What’s the point if no one’s listening?”—you’re not alone. The visibility that comes with having a podcast can stir up a lot: imposter syndrome, content fatigue, doubt, and comparison.
  That’s why I don’t just hand you a to-do list and say, “be consistent.” I coach you through the real stuff. The inner roadblocks that can hold you back from showing up fully. You’ll have someone in your corner who understands and is there to support both your strategy and your confidence.

This isn’t just a podcast growth plan.

It’s a coaching experience designed to help you feel clear, confident, and in control of your podcast and its role in your business. Every step we take is grounded in my SEAMless Podcast Framework™, so you’re never left guessing. We move through strategy, execution, attraction, and momentum in a way that’s simple, aligned, and actually works.

What You Get Inside This Strategic Podcast Growth Coaching Program

This isn’t just another coaching program where you get a few tips and are left to figure it out on your own.

This is a 90-day, fully personalized coaching experience designed to help you build a podcast that’s aligned, strategic, and growth-focused—without burning out or guessing your way through it.

Here’s what’s included, and why each piece plays a key role in helping your podcast grow with purpose.

Personalized 1:1 Coaching Over 90 Days

You’ll have direct access to me throughout our time together, so we can dive into your unique podcast goals, audience, and business model. We’ll refine your messaging, content strategy, promotional plans, and backend systems…together.

No generic templates. No one-size-fits-all plans. Just a high-touch partnership designed to turn your podcast into a true marketing engine for your business.

The 90-Day Podcast Growth Workbook

This is more than a workbook. It’s a step-by-step action plan that helps you track your growth, stay focused, and actually implement what we cover in our sessions.
It’s designed to reduce overwhelm and provide you with structure, so you’re not just learning; you’re doing. Each section builds momentum, helping you go from scattered ideas to strategic, aligned execution.

Custom Podcast Metrics Dashboard

If you’ve ever wondered, “Is this even working?”—this is where the guesswork ends.
You’ll receive a custom-built dashboard that tracks the key metrics, including visibility, engagement, and lead generation, allowing you to see exactly what’s driving results. Data becomes your tool, not your stressor.

The SEAMless Podcast Framework™

This is my proprietary method that ensures we cover the entire growth journey of your show.

• Strategy – We clarify your goals, audience, and podcast positioning.
• Execution – We optimize content creation, workflow, and publishing.
• Attraction – We build in systems for marketing and promotion that feel sustainable.
• Momentum – We track progress and adjust as you grow, so you don’t stall out.
  

This framework ensures that we don’t just address surface-level issues, but we build a foundation for long-term growth and authority.

And most importantly?

You’ll walk away with a podcast that finally feels on purpose, a show that attracts aligned listeners, supports your visibility and offers, and fits seamlessly into your long-term business growth strategy.

No more guessing. No more shouting into the void. Just clear, confident momentum.

What Business Owners Are Saying About My Podcast Coaching Support

These aren’t just testimonials tucked away in a “Happy Folder” on my desktop. They’re real stories from business owners who were stuck…and finally saw their podcast take off after we worked together.

Here’s what some of my clients have shared after working together:

Katie’s Story – A Rebrand That Boosted Downloads by 61%

Katie had been podcasting for a while when we started working together. She was consistently showing up, pouring value into her episodes, but the traction wasn’t there. We did a full audit of her show and uncovered a key issue: her ideal audience couldn’t find her podcast.

“We never would have thought of a podcast rebrand without Leah coming forward and saying, ‘I think the fundamental problem is your audience can’t find you.’”

After the rebrand and growth work, Katie saw a 61% increase in downloads within 30 days, landed new speaking opportunities, and finally felt like her podcast was doing what it was meant to: grow her business.

She also shared:

“I love how Leah doesn’t bring me problems—she brings me solutions.”

Chrissy’s Story – From Unclear to Consistently Growing

Chrissy had a strong brand and an engaged business, but her podcast needed structure and support. We worked together to refine her content strategy, enhance discoverability, and incorporate SEO best practices in ways that still felt authentic to her voice.

“Leah is SERIOUSLY next level… Our audience has grown as a result of the variety of changes we implemented with LBC.”

Her show didn’t just sound better, it performed better. And with less guesswork behind the scenes, Chrissy was able to focus more on her content and less on what wasn’t working.

These are just two examples, but the truth is this:

When you combine strategy, structure, and support, you unlock results that feel sustainable and aligned. And that’s what this coaching offer is built to do.

The Future of Podcasting (And Why Strategy Matters More Than Ever)

Podcasting isn’t just having a moment. It’s maturing into one of the most trusted, intimate, and effective forms of content on the internet.

Audiences are tuning out overly polished, overly produced, overly perfect content. They’re craving something real. They want depth, not noise. They want connection, not clicks. They want long-form, thoughtful conversation that doesn’t rush them or talk down to them.

And that’s exactly where podcasting shines.

It’s one of the few platforms left where people willingly spend 20, 30, or even 60 minutes with you. Not scrolling, not swiping…but actually listening.

That kind of time and attention? That’s priceless.

But here’s the shift: attention alone isn’t enough.

In the next phase of podcasting, growth won’t come from just being consistent or clever. It will come from being intentional about your audience, your message, and the role your podcast plays in your business.

I believe the future belongs to podcasters who treat their show not just as a passion project, but as a strategic asset:

• A tool for building authority in their niche
• A bridge between content and conversion
• A trust-builder that grows visibility and attracts the right opportunities
  

But here’s the thing, growing a show in this next chapter will take more than a mic and a message.

They’ll need:

• Clarity on who they’re speaking to and why it matters
• A strategy that ties their content to their business goals
• Support to navigate the challenges, mindset blocks, and pivots that come with growth
  

That’s the kind of future I’m building for my clients, and it’s the vision behind everything I offer.

Ready to Grow Your Podcast with Coaching That Works?

If you’re tired of spinning your wheels… 

If you’ve been pouring time into your podcast without seeing the growth or ROI you hoped for… 

And if you’re ready for your show to feel aligned, strategic, and genuinely effective—

Then this is your next step.

Book a Podcast Growth Discovery Call

Let’s discuss what’s working, what’s not, and how we can develop a podcast growth strategy that effectively supports your business goals.

Or—

Join my newsletter if you’re not quite ready to dive in, but want to stay connected and get actionable tips in your inbox.

You don’t have to figure this out alone. You deserve a podcast that builds your visibility, attracts the right people, and grows alongside your business, not one that drains your time and energy.

Let’s make that happen…together.