Frustrated That Your Podcast Isn’t Growing? Try These 3 Strategies to Attract the Right Listeners and Build Momentum

You launched a podcast with purpose, but your podcast isn’t growing.. You show up, week after week, mic in hand, ready to share value. But the downloads? Still slowly creeping in. The engagement? Practically silent.

And you can’t help but wonder… What am I doing wrong?

Maybe you’ve seen others in your space grow quickly. You know podcasting works, but it’s not working for you. That’s frustrating, confusing, and honestly, a little defeating.

If you’ve been feeling invisible, even though you’re putting in the work, you’re not alone. I see this all the time with entrepreneurs and business owners who have incredible podcasts… but very little traction.

It often shows up like this:

• You’re shouting into the void. You’re releasing episodes week after week, but downloads aren’t budging.
• You’re unsure who you’re really speaking to. Your message feels either too broad or too specific, and it’s tough to tell if it’s actually resonating.
• Promotion feels like a full-time job. Or worse, you skip it altogether because it’s just too overwhelming.
  

Let me be clear: you’re not doing it wrong. You’re just missing a few key pieces that most podcasters were never taught.

That’s why I created the SEAMless Podcast Framework, a proven approach that helps turn a stagnant show into a business-building asset.

SEAM(less) stands for Strategy, Engagement, Attraction, and Momentum, four core phases that need to work together to help your podcast grow with purpose.

When you have these in place? Everything changes.

You’ll start to see downloads increase, with the right kind of listeners. You’ll gain more visibility, more engagement, and more opportunities to grow your business, just like my client Katie. After making a few key adjustments, Katie landed more speaking opportunities, grew her audience, and even attracted sponsorships. She said it best.

“It’s about the impact you’re having on your industry and what your podcast can do for you—like establishing your expertise and opening doors.”

So what can you do when growth feels stalled?

In this post, I’ll walk you through three core strategies, based on my SEAMless Podcast Framework (Strategy, Engagement, Attraction, Momentum), that will help you move from spinning your wheels to building real momentum.

Ready? Let’s break it down.

Strategy #1: How to Create a Clear Podcast Strategy That Attracts the Right Listeners

SEAMless Phase: Strategy

Let’s start with the piece most podcasters skip, but can’t afford to: strategy.

This is the foundation of everything. Without it, you might have great content… but if it’s not directed at the right audience, or tied to your business goals, you’ll constantly feel like you’re spinning your wheels.

It’s easy to fall into the trap of producing episode after episode just to “stay consistent.” But if you’re not clear on who your podcast is for or why you’re doing it, your show won’t grow—and worse, it won’t bring in the kind of listeners who are aligned with your brand, your message, or your offers.

So if you’re feeling like your content isn’t landing, or you’re starting to question if anyone is really listening, this is where you need to begin.

Ask yourself:

• Who is this podcast really for? 

Go beyond surface-level labels like “small business owners” or “busy moms.” What’s going on in their world right now? What are they stuck on? What are they dreaming of? You need a crystal-clear picture of who you’re talking to so your message feels like it was made for them.

• What transformation am I helping them with?

Are you helping your listener feel more confident, grow their income, heal a relationship, simplify their systems, or something else? Your podcast should consistently be delivering a shift—big or small—that keeps them coming back for more. The transformation is what builds trust.

• How does this show fit into my larger business ecosystem? 

This is where many podcasters disconnect. If your episodes don’t lead listeners toward your offers or deepen their journey with your brand, your podcast becomes a content hamster wheel. But when it’s strategically aligned, your show becomes a lead-generation tool, a brand-building platform, and a value-packed resource all in one.

If your answers aren’t clear, your content might be great, but it won’t connect with your audience. And if it’s not aligned with your brand, it won’t attract the kind of listeners who are also potential clients, partners, or collaborators.

This is exactly what the Strategy phase of my SEAMless Podcast Framework is all about: creating a powerful, aligned connection between your podcast content and your business mission.

🎙️ Take Katie, for example. She had been consistently showing up and publishing episodes, but her podcast wasn’t growing. Once we got super clear on her ideal audience and restructured her messaging to speak directly to them, everything shifted. Within weeks, she saw a 61% increase in downloads, and not just from random listeners, but from aligned designers who resonated deeply with her message. That clarity opened the door to speaking opportunities and sponsorships that weren’t happening before 👉 Read Katie’s full story here.

When we work through this in the 90-Day SEAMless Sprint, we map out:

• Your listener avatar (and what makes them lean in)

• The unique value your show delivers (and how that ties to your offers)

• Your core content pillars (so your episodes are focused and relevant)

• The call-to-action journey (how each episode guides listeners closer to working with you)

Because when you’re clear on who you’re talking to, what you’re saying, and why it matters?
→ Your episodes have more impact.
→ Your content feels easier to create.
→ And your podcast becomes a powerful, aligned growth tool for your business.

Think of it this way: your podcast strategy is your north star. Without it, you’ll drift. But with it? You can create intentional, magnetic content that not only resonates but also drives results.

Want to go deeper into this phase? Check out this episode of my podcast, all about clarifying your podcast strategy, and read the show notes here.

Strategy #2: Podcast SEO Tips: How to Get More Downloads and Grow Your Audience

SEAMless Phase: Attraction

Let’s talk about podcast discoverability, because no matter how great your content is, it can’t grow your audience if no one’s finding it.

Enter the “A” in the SEAMless Podcast Framework: Attraction.

Attraction is all about making your podcast easy to find, easy to click on, and easy to share. It’s not about chasing trends or going viral—it’s about becoming visible to the right people.

The truth is, many podcasters are producing binge-worthy content, but they’re stuck at the same download number because their show isn’t showing up where their audience is already searching.

That’s where podcast SEO (Search Engine Optimization) and PSO (Podcast Search Optimization) really start to matter. These are the most often-overlooked small changes that can significantly improve your visibility, discoverability, and reach without having to create more content.

Here are four areas I coach to focus on:

1. Write Episode Titles That Stop the Scroll

Vague or clever titles don’t get clicks. Clear, searchable, outcome-driven titles do—and they help your show show up in search results. 

Ask yourself:
“Would someone type this into a search bar?”

Instead of something vague like “The Silent Growth Phase” (which a business coach might think sounds intriguing), try a clearer title like “How to Sign Your First 5 High-Ticket Clients Without a Big Audience.”

Specific, outcome-driven titles tend to perform better in podcast apps and on Google because they match what your ideal listener is actively searching for.

2. Optimize Descriptions and Keywords for Discoverability

Make it easy for new listeners to find you. Use keywords they’re already searching for and describe exactly what they’ll get from each episode.

Use language that you or your ideal listener would use to describe the transformation, and ensure that key terms, such as “launching a coaching business” or “building a sales funnel,” are seamlessly woven into the narrative.

3. Improve Your Show Notes and Metadata to Support SEO

That little podcast description box matters more than you think. It’s a key part of how podcast platforms categorize and surface your show.

Most podcasters write it once and forget it, but platforms (the robots) use this text to understand what your show is about. Updating it with relevant keywords and listener-focused language can help your show appear in search results.

4. Repurpose Your Podcast Content to Reach More People

You don’t need more content. You do need more mileage from what you’ve already created. Repurposing helps expand your reach without burning you out..

Turn your episodes into Instagram carousels, short-form Reels or TikToks, newsletters, and blog posts.

This introduces your show to new audiences, increases shareability, and helps people connect with your message before they even hit play.

As part of the Attraction phase within the Growth Sprint, I guide you through a comprehensive audit of your SEO visibility strategy, from titles and keywords to repurposing and promotional channels. You’ll receive practical, easy-to-follow recommendations to boost discoverability without adding to your workload.

Like one of my clients recently told me:

“The recent changes, paired with guest collaborations, have really increased our exposure! I’m seeing more cross-sharing, feedback from personal emails, and an influx of women signing up for our prayer group interest list. IT IS WORKING!”

That’s the power of combining a smart visibility strategy with aligned content.

Because here’s the thing: attraction isn’t luck. It’s leverage. It’s certainly not about chasing virality-it’s about making your podcast easy to find and hard to ignore. 

And when your show is easy to find and positioned to resonate, that’s when your audience starts growing—consistently, and with the right people.

Attraction is what gets strangers to click—and stick around.

Want more step-by-step tips on podcast SEO and repurposing? This episode of the show is packed with tips you can use today.

Strategy #3: Simple Podcast Promotion Habits to Boost Engagement Without Burnout

SEAMless Phase: Momentum (with a dash of Engagement)

Here’s the truth that doesn’t get talked about enough:
Podcast growth requires consistency, but that doesn’t mean hustling harder.

It means creating sustainable systems that work with your energy, your schedule, and your season of business.

This is the “M” in the SEAMless Podcast Framework—Momentum—and it’s the glue that holds your strategy and visibility together.

Because even if you’ve nailed your messaging and your show is easy to find, growth won’t stick if you’re constantly starting and stopping, or burning out trying to keep up with all the things.

Most podcasters fall into one of two patterns:

• Over-promoting: You’re doing everything, audiograms, reels, quote graphics, emails, but seeing little return. It’s exhausting, and the results don’t match the effort.
• Under-promoting: You’re skipping promotion entirely because it feels like too much. And then wondering why your downloads aren’t growing.

Sound familiar? You’re not alone.

But here’s the good news: momentum doesn’t require more, but it does require the right habits.

Let’s break down what that can actually look like:

1. Find a Cadence You Can Actually Sustain

You don’t need to publish weekly to grow your podcast. You do need is a cadence you can commit to long-term. Whether it’s weekly, biweekly, or monthly, consistency matters more than frequency. Choose a cadence you can stick with long enough to build trust with your audience and give yourself space to stay creative and focused.

The key is to build a cadence that’s predictable for you and your listeners.

2. Create Simple Ways to Stay Connected

You don’t need a huge audience or a complicated strategy to build a connection with your listeners. In fact, the most powerful engagement often happens through the small, intentional moments you create between episodes.

This could be as simple as:

• Posting a story asking your audience what they thought of this week’s episode
• Sharing a behind-the-scenes look at your recording process
• Inviting listeners to send you questions or topic requests via DMs

These touchpoints don’t have to be big or perfectly branded. What matters most is consistency and authenticity. When your listeners feel seen, included, or simply invited into the conversation, they’re far more likely to stick around and share your show with others.

3. Simplify Your Promotion System (and Stop Overthinking It)

If repurposing feels like the weight of the world on your shoulders, the system is probably too complex.
What if each episode could fuel 3–5 pieces of content without creating anything from scratch? 

In the Momentum phase of the 90-Day Podcast Growth Sprint, we co-create a realistic publishing and promotion system that fits you. Whether that means streamlining your content workflow, building in batching days, or simplifying your engagement strategy. We’ll map out a plan that supports consistency without the burnout.

We also weave in the “E” from SEAM—Engagement—because building a community around your podcast doesn’t require a huge audience. It just requires intentional connection.

Because growth doesn’t come from doing more. It comes from doing the right things, consistently, in a way that’s actually sustainable.

If you want help building a realistic promotion rhythm, this episode breaks down how to stay consistent without burning out.

You might be wondering…

Do I really need all four phases: strategy, engagement, attraction, and momentum to see growth?”

Yes. Focusing on just one often leads to short-term wins but long-term stalls. A great show with no promotion won’t get found. A show that’s promoted but lacks clarity won’t convert listeners. And consistency without direction is just more work without better results. You need all four working together.

“What if I’ve already tried some of this and it didn’t work?”

Chances are, it wasn’t the system, it was the execution or the alignment. Maybe your strategy wasn’t fully dialed in. Maybe your promotion wasn’t optimized. That’s exactly where guided support makes all the difference.

“How long will it take to see results?”

Podcast growth compounds. With the right strategy, many of my clients achieve early wins within weeks and build significant momentum within 90 days. That’s why I walk with you through the whole process.

“But is it really worth the investment?”

Absolutely. A podcast is more than audio! It’s a brand asset that works around the clock to build your authority and visibility. When it’s aligned with your business, it opens doors that blog posts and social media alone can’t.

Yes, You Can Grow Your Podcast (Without the Guesswork)

Stalled downloads and quiet engagement don’t mean your podcast is a failure. They’re just signals that your strategy, visibility, or systems need a reset.

When you:

• Get clear on who your podcast is for and what it’s here to do (Strategy),
• Make it easier for new listeners to find and fall in love with it (Attraction),
• And promote it in a way that feels doable and aligned (Momentum & Engagement)…
  

…your show stops feeling like a chore, and starts becoming the powerful business tool it was always meant to be.

Just imagine:
→ Your podcast is getting shared and recommended by the right people.
→ New leads coming in who already trust you.
→ Feeling proud of the impact your voice is making in your industry.

That’s what happens when your podcast isn’t just “live”… it’s thriving. 

Been trying to grow your podcast on your own, but it’s just not working? Let’s fix that.

If you’ve been publishing consistently, promoting when you can, and doing all the right things, but downloads are still flat or listeners aren’t converting, I understand. You’ve been showing up with heart and doing your best with the tools you already have.

But it’s time for a new approach.

Within the 90-Day SEAMless Sprint, we work one-on-one to transform your podcast into the business-growth engine it was always meant to be. I’ll help you:

• Spot the strategy gaps that are keeping your podcast from connecting with the right listeners
• Shift the way you approach promotion and repurposing so it feels doable (not draining)
• Start seeing traction with a podcast that’s aligned with your business, and set up to grow

When you join, you get:

• 180 minutes of 1:1 coaching across 90 days (split however you want) to focus on your strategy, visibility, and momentum
• Access to me via Telegram (Mon–Fri) for questions and support in between calls during the 90-Days
• A full SEO + visibility audit to help more of the right people find your show
• Done-with-you content planning + promotion workflows that save time and reduce overwhelm
• A personalized roadmap based on the SEAMless Podcast Framework so your podcast fuels your business, not the other way around

You don’t have to sort through all of this solo. I’ve got you.

→ Click here to fill out the quick intake form to get started! 

Still have questions? Book your no-obligation podcast growth discovery call.