Podcast Attraction: How to Get Found, Followed, and Shared
Welcome to Part 3 of the SEAMless Podcast Framework Series
Leah Bryant [00:00:00]:
Hello and welcome back to Podcasting Problem Solver. I’m Leah Bryant—podcast producer, certified growth coach, and your go-to for turning your podcast into strategic success.
In today’s episode, we’re diving into the Attraction phase of my SEAMless Podcast Framework—because having great content means nothing if no one knows your show exists.
You can have the best mic and the smartest plan…
But if no one is listening? That’s like cooking a five-star meal and forgetting to send the invites.
Let’s fix that.
Step 1: Clarify Your Message to Attract the Right Audience
Don’t Try to Be for Everyone—It’s a Trap
Leah Bryant [00:00:55]:
The most successful podcasts speak to a specific listener—not everyone. So say it with me:
“My podcast is not for everyone. And that’s a good thing.”
Dial in your listener by asking:
- What are they googling at midnight?
- What are they struggling with this week?
- What transformation are they craving?
Niche down. Broad shows get ignored—specific shows get shared.
Make a Promise and Keep It
Leah Bryant [00:02:05]:
What does your show promise in every episode?
Examples:
- “Weekly tips to grow your coaching business without burnout”
- “Real stories from founders scaling their business in real life”
This doesn’t need to be flashy—just clear and reliable.
Let Your Personality Shine
People binge shows that feel real—not perfectly edited robots.
- Are you warm and witty? Show that.
- More direct and dry? Own it.
Example: Client Holly leaned into pop culture and a casual tone, and her audience can’t get enough.
Name Your Show for Them, Not You
Your title, tagline, and description should answer:
- What is this about?
- Who is it for?
- Why should they care?
If you're stuck here, this is exactly the kind of clarity I help coaching clients find.
Step 2: Use SEO Without Losing the Plot
What Podcast SEO Actually Means
Leah Bryant [00:03:15]:
Podcast SEO isn’t about keyword stuffing. It’s about helping the right people find you.
Start here:
- Use searchable episode titles
“How to Launch a Podcast That Attracts Clients” > “Mic Check 1, 2, 3”
- Add keywords to your show & episode descriptions
Think: podcast for solopreneurs, coaching business podcast, workflow tips
SEO Best Practices for Podcasters
- Show description — Use clear language with relevant topics
- Episode descriptions — Think blog-style with headers and keywords
- Transcripts — Boost accessibility + keyword relevance
- Buzzsprout, Riverside, Otter — all generate transcripts easily
- Website optimization — Embed players, add headlines, and use CTA buttons
Not ready for a full site? Even a simple SEO-friendly landing page works.
Need help? I walk clients through this step-by-step inside coaching sessions.
Step 3: Build Buzz Before You Hit Publish
Don’t Wait Until Launch Day to Talk About Your Show
Leah Bryant [00:06:57]:
If your first promo post says, “Surprise! My podcast is live,” you've waited too long.
Pre-launch buzz builds momentum and buy-in.
Light Touch 4-Week Launch Plan
Week 1: Tease your podcast name and concept
Week 2: Share behind-the-scenes (equipment, bloopers)
Week 3: Drop your trailer or sneak peek
Week 4: Launch day with CTA to follow, listen, and share
Weekly Episode Promotion Plan
For each new episode:
- Day 1: Teaser post + go live that evening
- Day 2: Share a quote or reel
- Day 3: Highlight a missed opportunity or key takeaway + poll or Q&A
Involve Your Audience in the Process
- Cover art drafts → “Which do you like best?”
- Mic test reels
- Share your intro music
- Ask them to vote on titles or suggest guests
People love feeling like part of the journey—and they’re more likely to share.
Build a Simple Waitlist
Even a Flodesk form or Google Sheet can do the job.
Offer:
- Exclusive trailer access
- Bonus content
- Early episode drops
- A free checklist or launch PDF
20–30 warm leads make a difference on launch day.
Step 4: Make Your Podcast Easy to Share
Sharing Is a Trust Transfer
If someone shares your episode, they’re saying:
“This is worth your time.”
Here’s how to help them help you:
Turn Key Moments Into Visuals
- Pull 1–2 strong quotes per episode
- Turn them into:
- Quote graphics
- Audiograms
- Swipeable carousels
- Reels (keep under 30 sec)
Riverside’s text editor makes this super easy.
Use Shareable Show Notes
Add bolded one-liners or pull quotes your audience can copy/paste.
Better yet: add a Share This Quote button on your website or email.
Prompt Sharing in Your Episode
Say this out loud:
“If this episode made something click for you, text it to a friend or tag me @leahbryantco on Instagram Stories.”
Make it easy. Make it memorable. Add it to your outro script.
Give Guests a Simple Share Kit
Include:
- Episode link
- Pre-written captions
- Canva graphics for Instagram, LinkedIn, Facebook
- A 30-sec audiogram or teaser video
This is built into my workflows for all clients—because sharing should be baked into the process.
Step 5: Stay Consistent With Your Presence
Visibility Isn’t a One-Time Launch Effort
Leah Bryant [00:14:59]:
Attraction doesn’t end after you launch—it’s about showing up over time.
But showing up doesn’t mean burning out.
Pick 1–2 Platforms and Go Deep
- Instagram or Threads = great for connection
- LinkedIn = great for B2B
- Email = always a must
From one episode, repurpose into 3–5 posts:
- Quotes
- Behind the scenes
- Episode teasers
- Story-led posts
- CTAs to subscribe
Build a Visibility Plan Into Your Workflow
- Batch record & plan content together
- Block a “visibility day” in your calendar
- Use ClickUp or Flowdesk for automations
- Schedule ahead during high energy weeks
If your energy dips, your buffer will carry you.
Consistency Builds Trust
Even if growth feels slow, consistency plants the seeds.
One thoughtful post or email per week can move the needle more than a dozen rushed ones.
If you want to plan this out without burnout, book a free discovery call at the link below.
Quick Recap: 5 Steps to Attract Listeners and Grow
Leah Bryant [00:18:38]:
- Clarify Your Message
→ Be specific. Speak directly. Don’t try to be for everyone.
- Make SEO Your Friend
→ Help your dream listener find you with clear, natural copy.
- Build Buzz Before You Launch
→ Pre-launch hype leads to post-launch listens.
- Make Your Content Shareable
→ Simplify the process. Add visuals. Prompt the share.
- Stay Consistent With Your Presence
→ Focus on rhythm, not perfection.
You’re not just creating episodes. You’re building a brand people trust.
Next Steps: Keep Growing With Strategy
Leah Bryant [00:19:21]:
If this episode sparked something for you:
- Snap a screenshot, share it, and tag me @leahbryantco
- Subscribe to the newsletter (link below) for weekly strategies
- Follow the show so you don’t miss next week
Up next? Momentum.
We’ll wrap the mini-series by showing you how to keep growing without burnout.
Final Word: Your Podcast Is a Movement, Not Just a Mic Moment
Leah Bryant [00:20:04]:
Until then—keep showing up with purpose, keep sharing your story, and keep it SEAMless.
Because your podcast?
It’s not just content.
It’s a movement for your message.
Let me know if you want:
- A blog-ready export
- Carousel post framework
- SEO meta description
- Pull quotes or captions for IG, Threads, or LinkedIn
Happy to prep this for any platform!
