Email Automation for Podcasters and How to Put Your Back Catalog to Work

Welcome and Overview: Why Email Matters for Podcasters

Leah Bryant [00:00:03 - 00:00:46]:
[00:00:03] Welcome back. [00:00:04] I'm so excited that you're here. [00:00:06] Yesterday, Hannah Davis and I talked about what to send in your weekly newsletters and why email is such a powerful momentum tool for podcasters. [00:00:15] And today we are getting tactical because Hannah is going to walk us through how to automate your back catalog, set up conversion sequences, and build systems that actually work for you. [00:00:27] So let's get into it. [00:00:29] All right, so now the tactical piece. [00:00:31] I really want to dig into this because this solves a problem that most podcasters, I think, that they don't even realize that they have. [00:00:41] I know that we talked in email before this episode about, like, back catalog content.

What is Back Catalog Content and How Can Email Help?

Leah Bryant [00:00:47 - 00:01:02]:
[00:00:47] I would love for you to walk me through what that means for you. [00:00:50] Like, will you talk about, like, email and how you can use that, like, with your back catalog of episodes? [00:00:56] Like, I think you mentioned automations. [00:00:58] Anything that you want to share with that, I would love for you to share that with the audience.

Simple and Automated Strategies for Sharing Old Podcast Episodes

Hannah Davis [00:01:02 - 00:01:38]:
[00:01:02] There's multiple ways you could approach this. [00:01:04] One that's more automated, but it can get complex with making sure you're not sending too many emails. [00:01:10] Or there's a way you can just do this weekly. [00:01:12] So I'll talk about both. [00:01:13] So the simplest option, if you don't want the fancy automations, but again, more work per the week, is if, like I was sitting down with you as a podcaster and doing your strategy. [00:01:25] For most people, I'd say one day of the week you're gonna send out your current episode. [00:01:29] You know, make sure fresh content's going out with whatever formula you've chosen. [00:01:33] You know, send out your newsletter, then pick a second day of the week and send out an old episode.

Hannah Davis [00:01:38 - 00:02:07]:
[00:01:38] Obviously, if you don't have a ton of episodes yet, maybe don't worry about this. [00:01:43] But if you got like, at least six months a year, you can start cycling through. [00:01:46] So that's one option. [00:01:48] And just keep the newsletter simple. [00:01:50] Don't overcomplicate it. [00:01:51] Honestly, don't take more than, you know, half an hour, 45 minutes, you know, to write and send it. [00:01:56] Like, if it's taking you too long, that means your audience probably doesn't have the time and capacity to take the content in in the first place. [00:02:04] So that's another good point thing you can take into consideration.

Advanced Back Catalog Automation Tactics

Hannah Davis [00:02:07 - 00:03:00]:
[00:02:07] Yeah, if you want to get more fancy and you have a bigger backlog, you could automate this. [00:02:13] Where when someone signs up for your newsletter, initially they go through your welcome sequence and then they get tagged or in a workflow, depending on how you have it. [00:02:23] Segment, depending on how you have it set up, where then they're getting your regular weekly newsletter and that you're doing are batched once a month or weekly, again depending on your workflow. [00:02:33] And that's like current content. [00:02:35] Then you can have where after they've gone through the welcome sequence, automatically triggers where they go through another long sequence where some people refer to this as a bottomless broadcast, where you just keep going through and they just keep getting weekly. [00:02:52] Here's an old podcast to listen to. [00:02:54] Here's an old podcast to listen to again, explaining why they should care about it and da, da, da. [00:02:59] But you can automate it.

Hannah Davis [00:03:00 - 00:03:44]:
[00:03:00] So then you know, say subscriber one, you set that up and they go through all. [00:03:05] Well then six months later, you know, subscriber two is going to sign up, they're going to get everything. [00:03:11] But then you've been adding into the bottom of it current things. [00:03:14] So they constantly go through this flow of getting episodes. [00:03:17] And that can be good too, because then if for reason you miss your one that you're doing in current time, you still have that weekly content going up. [00:03:27] But you know, that's a lot of time to get it set up initially. [00:03:31] There's ways you could do it in between, where maybe you say, hey, once a month I want this automated thing to go out. [00:03:37] Or even if you're doing it in current time, you could do that, send maybe three episodes at once that kind of correlate together and have a common theme.

Hannah Davis [00:03:45 - 00:04:24]:
[00:03:45] That would be kind of an in between strategy so it's not overwhelming. [00:03:48] And then if you are doing, you know, this mega bottomless broadcast where there's constant, you know, weekly emails coming out, you probably want to pause that during a launch like you would with your regular newsletter. [00:03:59] If it's just a monthly one and you have it automated. [00:04:01] I wouldn't worry about that too much because that's only one email. [00:04:05] The timing of it, like, don't over complicate it. [00:04:07] But if you have a big weak frequency, then I would say positive you're in launch, so it's not getting confusing. [00:04:15] Where it's like, why are you sending me this content when I'm supposed to be buying this course or going on this, what scavenger hunt have I landed on? [00:04:23] Like, it could get confusing.

Podcast Content Strategy: Connecting Episodes and Playlists

Leah Bryant [00:04:24 - 00:04:55]:
[00:04:24] So yes. [00:04:26] Oh my gosh, my mind is blown. [00:04:28] Because like I said, your episodes should be connected to each other. [00:04:32] We're weaving stories, all the things. [00:04:35] Like, I could do an email specifically about podcast SEO and list some episodes. [00:04:40] That way I could do it an email list, some older episodes about, like, I'm going to turn all of this into like a month about email marketing and podcasts. [00:04:48] So like, all of that could be like. [00:04:49] And instead of sending like four emails about the four different episodes, it could be like one email with the four episodes.

Leah Bryant [00:04:55 - 00:05:05]:
[00:04:55] And I could even create a podcast playlist on Spotify that are specifically around these topics. [00:05:00] So that way they could just go straight to that playlist and listen to those episodes. [00:05:04] Oh my gosh, I love this so much.

Using Email Automation to Drive Sales and Nurture Listeners

Hannah Davis [00:05:06 - 00:05:45]:
[00:05:06] Yeah. [00:05:06] And you can use this to work ramp up into a sales sequence too, where, you know, where it's evergreen. [00:05:11] Like again, depending on the entry points is gonna depend on, you know, your exact business, what this looks like. [00:05:17] But like, say somebody buys product A and you know, product B goes really well with it, but they probably need a little bit of warmup to it possibly who's going to depend on price points? [00:05:26] You know, so but for an example, so they buy a product A and then you walk them through a post purchase sequence. [00:05:32] You know, this could be one email just saying, hey, glad you got this. [00:05:35] You know, want to make sure everything's good. [00:05:37] Or it could be a little longer. [00:05:38] If it's a course and you're trying to walk somebody through it, then once they're done with that, then be like, okay, I know B goes really well with this product.

Hannah Davis [00:05:45 - 00:06:28]:
[00:05:45] They're probably going to want that. [00:05:46] They haven't bought that yet. [00:05:48] Then I'm gonna do, well, maybe three emails that nurture them, you know, with podcast episodes to that new offer and then go through a sales sequence of, hey, you want to grab this too? [00:05:58] You know, you can play around with, you know, discounts if you buy it, like right now you get, you know, extra percent off or the bonus or whatever. [00:06:05] Like the sky's the limit on things you can do and have crossovers, you know. [00:06:10] And again, you have to be careful, you know, you're doing it current launch where maybe you pause all this because then it can get confusing. [00:06:18] But that's pretty easy to do in your email marketing system. [00:06:22] Just it's usually just click of a button to turn off a sequence and be like, pause that and just make a note. [00:06:27] Hey, turn that back on.

Hannah Davis [00:06:28 - 00:06:30]:
[00:06:28] You know, once the sale's over with.

Leah Bryant [00:06:31 - 00:07:08]:
[00:06:31] Yeah. [00:06:31] Oh my gosh. [00:06:33] If you've been podcasting even just for a year, you probably have Gish episodes sitting there. [00:06:40] So most of them are evergreen. [00:06:43] And this advice applies, right? [00:06:45] So like new subscribers have no idea those episodes exist. [00:06:49] So they're not going to be Scrolling back through your entire feed. [00:06:53] I mean, some people do, but a lot of people don't. [00:06:56] I love how you mentioned how we can add these workflows into our email platform and create these to where it can resurface this relevant episodes, even though they are older and like, have them cycle through.

Turning Listeners into Buyers: Email Marketing for Podcasters

Leah Bryant [00:07:08 - 00:08:05]:
[00:07:08] And I love the specificity of taking them through. [00:07:12] They bought thing A and they may need thing B later. [00:07:15] And how we can use the podcast episodes and email strategically to guide them to thing B to purchase. [00:07:24] I also want to emphasize something here for anyone who's listening and they're thinking, oh, gosh, that sounds so complicated because I know that there are people out there and I will say yes, that I'm sure that the setup involved is complicated. [00:07:41] But A, that's why we have amazing service providers like Hannah who can help with this. [00:07:46] But it's also exactly the kind of thing that creates, like compound growth for you because you set it up once and it keeps working. [00:07:54] Right? [00:07:55] And that is the momentum phase, folks. [00:07:58] Okay? [00:07:58] That's how you build a sustainable podcast business instead of just being on the content creation wheel treadmill forever and ever and ever and ever.

Minimal Viable Email Setup for Podcasters

Leah Bryant [00:08:06 - 00:08:20]:
[00:08:06] We want to put all that to good use that we've already done. [00:08:08] So, Hannah, what does someone actually need to have in place to make this work? [00:08:13] Like, what would you say the minimal viable version is for implementing something like this?

Building Your Welcome Sequence and Maintaining a Healthy Email List

Hannah Davis [00:08:21 - 00:09:01]:
[00:08:21] Yeah. [00:08:22] So let's say you're coming from scratch and you, you've signed up from email platform and you've maybe sent an email through. [00:08:28] Let's say you're that person. [00:08:29] You know, you want to make sure you have a welcome sequence in place. [00:08:32] There should be four emails that really address right away, I understand your problem and I have a solution for it. [00:08:39] You want to again, always think about what it is in it for your subscriber. [00:08:42] Not, you know, a lot of welcome emails start out with here's who I am. [00:08:46] It's like, no, you got to start with the I understand why you have shown up here in my universe, you know, regardless of where you've come from, and I solve this problem and really assert yourself as the person you know to step in and have the solution they need.

Hannah Davis [00:09:02 - 00:09:52]:
[00:09:02] Then you can do one or two emails about that, again, depending on offers and businesses and whatnot. [00:09:07] Then when you get to email two or three, then you can introduce yourself, but again, you know, frame yourself as the solution provider, not going into your life story and who you are as a person, like who you are as a person in this context, then the Fourth email can be, you know, send them your three core offers, you know, whatever that looks like. [00:09:27] Then the second sequence you need, if you are just starting out, is that you'll use the least quarterly is a list cleaning sequence. [00:09:36] And what you want to do is every. [00:09:39] At least quarterly. [00:09:40] But I like to do it every 30 days. [00:09:43] Okay, either is okay is go through your email list and see who has it opened in 90 days. [00:09:49] Okay, then send them through the sequence.

Hannah Davis [00:09:53 - 00:10:37]:
[00:09:53] And there are ways to automate this. [00:09:54] But personally, this is one thing I like to do. [00:09:57] Not automated so that I can evaluate and make sure that it's the workflow is not accidentally tagging people who are actually opening emails. [00:10:05] It's just something that's one thing I do like to be diligent about because things can happen sometimes where the system triggers wrong. [00:10:13] So but anyway, you've filtered through your subscribers and noted which ones haven't opened in 90 days. [00:10:19] And then you're going to send them. [00:10:21] Once you've affirmed that, hey, these are people that are actually cold subscribers and are opening, then you're going to send them one or two emails saying, hey, do you want to be unsubscribed? [00:10:31] Because again, sometimes the open rates aren't exactly. [00:10:35] They're like mostly reliable.

Hannah Davis [00:10:37 - 00:11:07]:
[00:10:37] But again, things can happen. [00:10:38] So you want to give them a chance to say, hey, I'm actually opening my emails. [00:10:42] Yes, I'll click here, I want to stay subscribed. [00:10:43] Don't let me go. [00:10:44] And then if no one clicks that link, then they're gone, they're off your list. [00:10:49] Because with email marketing regulations and you know, keeping subscribers on your list that aren't opening like they're dead weight, for lack of better words, like they're not helping you any of anything. [00:11:00] It's hurting your reputation with email inboxes. [00:11:04] It's not like algorithm where it's just temperamental and you have no idea what it's doing.

Hannah Davis [00:11:08 - 00:11:49]:
[00:11:08] But if they see Peter history of a lot of people not opening your emails, they're starting to, you know, get the feeling, hey, this person might be sending out emails that are not worthwhile. [00:11:18] Why are we putting them in the inbox for them? [00:11:20] Or worse, are they spam? [00:11:21] And then if you get marked as spam for too long, there can be repercussions where you. [00:11:26] So you want to keep your list clean with people who are opening, who are clicking. [00:11:31] When doing the clean list cleaning sequence, I'd focus more on whether they've opened or versus clicking because not everyone's going to click right through every single email. [00:11:41] So that metric isn't always the best picture of whether somebody's, you know, engaging or not. [00:11:46] The open rate's kind of the best way to go off of it. [00:11:48] So that's like your bare minimum.

Hannah Davis [00:11:50 - 00:12:37]:
[00:11:50] Have your welcome sequence and your list clean that you're going through at least quarterly to keep your list warm, full of people who want to engage with your content. [00:11:59] And then if you're like, okay, I've got that in place. [00:12:03] I've been sending weekly emails regularly. [00:12:06] Like, I'm getting into the email groove, what's my next step? [00:12:08] Then you would go into trying to figure out, do I want to set up when they purchase A, they get told about B, and vice versa. [00:12:17] Do I want to have the nurture content come out weekly or monthly or. [00:12:21] And honestly, there's not really a right or wrong answer on which one you want to go to first. [00:12:27] In most cases, I'm probably going to lean. [00:12:29] Setting up a sales sequence of some sort would probably be a good first step over the nurturing, just because that can get more complicated.

Hannah Davis [00:12:37 - 00:13:20]:
[00:12:37] And lots of 50 emails versus a sales sequence would maybe be depending on how long, four to eight or something. [00:12:44] So that's more manageable as a starting point. [00:12:45] But if you're like, hey, I want this nurture content going out, I want more people listening to these episodes, I'd rather do that, then go for it. [00:12:53] And again, starting point, do the monthly ones where it's less overwhelming and you get something set up and feel like you've got that in place, but not overwhelm it with you. [00:13:04] And again, this is the beauty of email is you can map it out however you want it to look like. [00:13:09] As long as you're following best email practices, not sending spam, you know, right. [00:13:14] Making sure to get your domains authenticated, all the things, and sending regular emails. [00:13:18] You can map this out however you want.

Hannah Davis [00:13:20 - 00:13:26]:
[00:13:20] Like, the sky's the limit. [00:13:21] You're not subjected to whatever Zuckerberg thinks you know, the formula should be.

Hannah Davis [00:13:26 - 00:13:49]:
[00:13:26] Or whoever we want to pick on with social media or, you know, even YouTube, there's things, you know, you have to play to versus email once they are in your world. [00:13:35] You are the king or queen of your email list. [00:13:38] You get to decide what the structure looks like and what you know, fits your audience. [00:13:45] So you can make this as, like, as complex or as simple as you want.

Leveraging Email to Drive Podcast Growth Beyond Social Media

Leah Bryant [00:13:49 - 00:14:13]:
[00:13:49] So good. [00:13:50] And it's so true because, like, my big thing is I don't like to rely a lot on social media for any of my business. [00:13:55] And I don't like to push podcasters to do that with their podcast. [00:13:59] Like, we want to work in other organic ways to drive them to the email list. [00:14:02] Because like you said, they own their email list. [00:14:05] We're not dependent upon somebody else or some hacker going into our Instagram account and deleting it. [00:14:10] And there goes all your 3,000 followers. [00:14:12] And then it's like, what do I do now? [00:14:13] Right.

Leah Bryant [00:14:13 - 00:14:47]:
[00:14:13] So like your email list, you own that, so good. [00:14:16] So we talked about what to send and how to automate your backlog. [00:14:21] Now let's talk about the conversion piece. [00:14:24] Like, because ultimately we want this to lead to business results. [00:14:27] Right? [00:14:27] Like, we're not just sending emails to send emails. [00:14:31] I mean, even though sometimes I do because I'm just like, hi. [00:14:35] But like, how do you, you help people think about the bridge? [00:14:40] I talk a lot about bridges on here. [00:14:42] From someone's reading my newsletter to like, someone's becoming a client.

Leah Bryant [00:14:47 - 00:14:53]:
[00:14:47] Do you have like a conversion strategy that you like to use with your clients or if you have tips for that to share?

Conversion Strategies: How to Turn Email Subscribers Into Clients

Hannah Davis [00:14:54 - 00:15:22]:
[00:14:54] Yeah. [00:14:54] The key with that is you need to kind of reverse engineer and think about, okay, what am I going to launch in a couple months? [00:15:01] Okay, then I need to back calculate. [00:15:04] Okay, what do they need to know in order to buy that? [00:15:06] And that's going to tell you what to send right there. [00:15:08] It's. [00:15:09] And you may have to create content that you have missing in your pipeline. [00:15:13] Like, oh, that'd be a great episode. [00:15:14] You know, why didn't I think, you know, it's going to reveal a lot of things, you know, when you realize, oh, that's a missing piece that they need to know and I don't have. [00:15:20] Well, there's your content plan.

Hannah Davis [00:15:22 - 00:15:28]:
[00:15:22] So the best way is going to be to, you know, look and see, okay, what do I want to do in the next three months? [00:15:27] And then work backwards.

Hannah Davis [00:15:29 - 00:16:21]:
[00:15:29] And then, you know, that's not to say you can't put in a pop up sale here or there that you haven't maybe warmed up the most, quote unquote efficiently and say, hey, you know, 72 hours is one thing's, you know, on sale, or I'm throwing in an extra bonus or, you know, what have you, like Black Friday. [00:15:46] People already kind of know things are going to be on sale. [00:15:48] You maybe don't have to have. [00:15:49] You still need to ramp up. [00:15:50] But like, you can kind of just go into that and think about it as much. [00:15:54] But if you got like a course that's, you know, more Expensive. [00:15:58] You want to really think about eight weeks prior being more intentional about, hey, I need to say X, Y, Z thing to make sure they have this information because they need to be really warmed up for this. [00:16:10] And that's, you know, maybe you do, you know, some sort of live event or something, you know, webinar or whatever, you know, or a private podcast, you know, something to lead them into that too.

Hannah Davis [00:16:21 - 00:16:59]:
[00:16:21] Like with that. [00:16:22] Sometimes they, I've heard people refer to that as a hype piece, like, get people excited prior to the launch. [00:16:27] So again, it depends on what you're launching. [00:16:29] Because just something that is lower ticket, it doesn't necessarily mean that they need less information to buy that because people are being very diligent with every dollar now, more so than before. [00:16:40] So it's not just like, oh, you only need to do this if it's a bigger ticket. [00:16:44] You need to do it with a lower ticket also. [00:16:46] But maybe the time span isn't as long. [00:16:48] Maybe with something that's, you know, under 500, four weeks would be sufficient versus if you're sending out emails that are going to lead to your $2,000 course, you're going to need a bigger ramp up, most likely.

Integrating Podcast Content with Sales Strategy

Leah Bryant [00:17:00 - 00:18:16]:
[00:17:00] Yes. [00:17:01] And this connects to something that I see with podcast strategy all the time. [00:17:08] People have this arbitrary separation in their head of like, this is my podcast content and this is my sales stuff, when really it should all work together. [00:17:18] So like, your podcast demonstrates your expertise and builds that trust and then your email nurtures that relationship and keeps you top of mind. [00:17:29] And then your offers are just like that natural next step for people who want more support from you. [00:17:36] So, like, what about the technical piece? [00:17:38] Because I know that that sometimes is a big part, like where in a podcast episode should they maybe mention their email list? [00:17:47] So I like to use one call to action per episode and I like to sprinkle in more than once in the episode. [00:17:55] I would love to hear if you have thoughts on that. [00:17:57] Like, do you feel that there's a natural way to feed this in instead of like an interruption? [00:18:06] Like, should we mention it? [00:18:09] I guess if it's their main call to action, if they only want to have the podcast drive them to their newsletter, then maybe yes.

Leah Bryant [00:18:17 - 00:18:29]:
[00:18:17] But what if I have more than one call to action? [00:18:21] I know what I would probably tell folks to do, but I would love to hear if you have like a call to action strategy that you've advised on or if you have thoughts around that at all.

Effective Podcast Calls-to-Action to Grow Your List

Hannah Davis [00:18:30 - 00:18:40]:
[00:18:30] That's a really good question. [00:18:31] And I, I think the real Answer is there's not necessarily a wrong one, but. [00:18:36] Oh, I love that. [00:18:37] Again, depends on what your end goal is.

Hannah Davis [00:18:42 - 00:19:30]:
[00:18:42] a period where you were just really focusing on nurturing your people and kind of want everyone aware of, like, more just generally what you do and not a specific thing, I'd say, you know, mention throughout various things that are going to lead to your newsletter and, you know, maybe various freebies or another piece of content that's going to have a, you know, your newsletter sign up or whatever. [00:19:02] But if, you know, hey, I'm prepping for this big launch, I'd say maybe just focus on one thing. [00:19:07] So I'd say it. [00:19:09] It's more like what is your end goal is going to dictate which one you do, rather than a right or wrong answer between either. [00:19:16] Because it again, it goes back to knowing your audience, dash, knowing what you're going to sell to them. [00:19:21] Because again, something that's a $27, you know, PDF, that that's still valuable, but that's a lot different than, you know, a $2,700 course.

Leah Bryant [00:19:31 - 00:20:06]:
[00:19:31] So true. [00:19:32] Because you can weave in naturally those call to actions. [00:19:36] And then you could even be like, oh, if you want this or that, it's in the show notes. [00:19:42] And then that way they're like in your inbox. [00:19:45] Then you can say something like, oh, if you're not on the list yet, then you can grab this at X, Y, Z and then just like have make it super simple. [00:19:52] You don't have to overcomplicate it. [00:19:54] And then once they are on the list, you've got an automation working in the background, surfacing like those relevant episodes that you've done before. [00:20:04] You're building that relationship.

Email Systems for Sustainable Podcast Growth

Leah Bryant [00:20:06 - 00:20:46]:
[00:20:06] And then you also have your welcome sequence too. [00:20:08] And then your new stuff. [00:20:09] I love this so much. [00:20:10] So before we wrap up, I want to zoom back out to the bigger picture because everything we've talked about today, the weekly emails, the automation, the conversion strategy, it all points toward the same thing. [00:20:23] Building systems that work for you instead of constantly requiring you to create more. [00:20:29] So from your perspective, Hannah, what's the shift that should happen for creative entrepreneurs to move from oh, email is just another thing on my to do list to having the mindset of oh, email is an asset that's like actually going to generate value.

Mindset Shifts: Email as an Asset, Not a Chore

Hannah Davis [00:20:47 - 00:20:50]:
[00:20:47] I think there's multiple tiny little mindset shifts.

Hannah Davis [00:20:51 - 00:21:36]:
[00:20:51] One of them is that you need to be aware that it's going to feel like it's not working at first because anything evergreen you know, the payout is long Neo. [00:21:02] It's not the dopamine hit of Instagram that especially when you're sending out those first few emails and you haven't got quite into the flow of it, you know, you're not going to necessarily see those results in you. [00:21:12] You might, and that's great if you do, but like, maybe set your expectations lower and like, hey, this is really hard mindset. [00:21:20] Like set a goal of, okay, I'm gonna start with monthly. [00:21:23] That's not enough, like quite frankly, but it's a starting point. [00:21:28] Then, you know, I'm gonna start with this quarter. [00:21:30] I'm gonna send monthly, or I'd encourage you to at least do every other week. [00:21:34] But again, this is your journey.

Hannah Davis [00:21:37 - 00:22:13]:
[00:21:37] Then, okay, after this corner, I'm going to increase the volume and then this next corner. [00:21:43] Okay, great. [00:21:44] I've gotten in the rhythm weekly. [00:21:45] I'm going to set up one tiny automation. [00:21:48] I'm not going to go gangbusters and just kind of work up to it where it becomes, you know, natural. [00:21:54] And it maybe your version of the goal is, hey, I'm going to Batch 4 all at once for every week because I know I'm not going to be able to do weekly. [00:22:02] Yeah, I personally find it overwhelming to batch personally because I've gotten my workflow down to where emails are very quick for me. [00:22:09] So for me it's easier to just do em spur of the moment sometimes day of, quite honestly.

Hannah Davis [00:22:13 - 00:22:34]:
[00:22:13] But again, this is figuring out what works for you because there, you know, what works for me and doing it, you know, with a short deadline of, hey, I gotta get this out to me, works for you. [00:22:24] You might need to know, hey, I've got this already taken care of. [00:22:27] I don't even have to think about it for another month. [00:22:29] So yeah, that be the other thing is to take it one bite of the elephant at the time, you know.

Hannah Davis [00:22:36 - 00:23:17]:
[00:22:36] Another mindset is it's not about making it all about you and who you are as a person and being like this diary that you're sending out into your email list, which can be a problem that I see a lot where it's. [00:22:50] It's gotta be about what's in it for your audience and why they should care about what you're saying. [00:22:54] That doesn't mean you can't get personal. [00:22:57] You should be getting personal, especially with AI and everything sounding like a regurgitative robot. [00:23:02] You need to get personal and specific in your takes and not just say the same thing everyone else is saying, but you need to still frame it so that it's about, you know, who you're speaking to and about them and their problems, not about you.

Sustainable Podcast Growth: Treating Content as an Asset

Leah Bryant [00:23:18 - 00:24:05]:
[00:23:18] And two, I think those mindset shifts can also apply to the podcast. [00:23:25] And like, when you're trying to create like a podcast strategy, because your podcast isn't just a content task you should check off every week. [00:23:35] All of this is a business asset. [00:23:37] And when you treat it that way, you are really optimizing what you've already created. [00:23:43] And when you build systems that keep working when, when you think strategically about how all these pieces connect, that's when you're going to get that compound growth. [00:23:52] So I love that so much. [00:23:54] I think that the podcasters that I work with who see the biggest results aren't the ones that are publishing the most episodes. [00:24:00] They're actually the ones who optimize their existing catalog.

Leah Bryant [00:24:05 - 00:24:37]:
[00:24:05] They've really fixed in on who they're talking to, like you were talking about, like who your ideal audience is. [00:24:11] And like we fix their discoverability problems. [00:24:14] And they've also built that momentum piece so listeners keep coming back and eventually become clients. [00:24:19] And I think the email plays such a huge part of that momentum. [00:24:23] It's the through line, really, that keeps people engaged between episodes. [00:24:27] Oh, gosh, Hannah. [00:24:28] This has been so incredibly valuable. [00:24:31] Before we wrap up though, where can people find you if they want to go deeper into email strategy? [00:24:36] Because I know that they will.

Where to Find More on Email Strategy for Podcasters

Hannah Davis [00:24:38 - 00:25:06]:
[00:24:38] Yeah, my website is made with Boldness.com you can check out my services. [00:24:42] I'm hoping to get out of membership with weekly email templates to make this even easier for people. [00:24:47] Depending on when this goes out. [00:24:48] That might not be up yet, but there's a wait list and you can sign up for my email on there. [00:24:53] I've got a freebie with a newsletter template to kind of sample what's going to be in the membership and or in the footer. [00:24:59] You can just sign up for my newsletter. [00:25:00] You'll get the welcome sequence, everything that we talked about. [00:25:03] And my Instagram is aidwithboldness.

Hannah Davis [00:25:06 - 00:25:17]:
[00:25:06] I am on there even though I'm not posting. [00:25:09] So if you have a question and want to DM or you prefer to email, you know my email is hellodewithboldness.com everything is aidwithboldness pretty much.

Leah Bryant [00:25:17 - 00:25:29]:
[00:25:17] So, so good. [00:25:19] And I will have all of that in the description below and at the Show Notes so you will not have to worry about that. [00:25:26] Thank you for listening and I will see you next week.