How to Grow Your Podcast: Live Coaching with Event Planning Bestie Host Tanya Hayles
Here's what you can expect from this episode:
How to grow your podcast without adding more stress? It starts with a few smart, strategic tweaks that make your show easier to find, follow, and share.
You might be showing up consistently, recording, editing, publishing, but still feel like discoverability is out of reach. It’s not that you’re doing it wrong… you just might be missing the key steps that actually move the needle.
Podcast SEO, cover design, categories, and simple promotion habits are often overlooked, but these small shifts can make a big impact on your visibility.
In this episode of Podcasting Problem Solver™, I’m hosting a live coaching session with Tanya Hayles, digital strategist, event consultant, and host of Event Planning Bestie. Together, we explore how to grow your podcast through branding, discoverability, and sustainable promotion strategies, so you can reach more of the right listeners without burning out.
Tanya’s show blends behind-the-scenes event expertise with fun, relatable conversations. From industry pros at ESPN and the Paris Olympics to her own insights, she’s bringing event planning wisdom with joy and authenticity. This coaching session focuses on refining her podcast for growth—while keeping it aligned with her voice and her audience.
Whether you’re just starting your podcast or looking to fine-tune your show, you’ll walk away with actionable tips you can use today.
Here’s what’s covered
[00:03:21] Why your podcast cover matters
How design, readability, and taglines impact discoverability in Apple, Spotify, and beyond.
[00:06:26] Choosing the right podcast categories
Why Buzzsprout lets you list multiple categories, and how the right mix boosts your SEO.
[00:13:36] The power of podcast keywords
Where to add them (title, description, Buzzsprout backend) so your show gets found by the right listeners.
[00:22:34] Creating a podcast trailer that converts
Why a 2–3 minute trailer can be your secret weapon for turning browsers into subscribers.
[00:27:45] Smart podcast promotion without burnout
How to focus on one or two platforms, leverage audiograms, and repurpose your transcript for social.
[00:36:15] Going live for visibility
How IG Lives and Threads can build buzz, connect with listeners, and give your podcast a human face.
[00:38:55] Repurposing your podcast into long-term content
From LinkedIn blogs to quotable graphics and Pinterest, learn how one episode can fuel five different content pieces.
Because here’s the truth: podcast growth doesn’t happen by accident, it’s the result of intentional, strategic steps that align your show with the right audience.
“Your podcast should grow your brand, not drain your energy.” — Leah
Your podcast has the potential to be more than just content; it can be your most powerful business tool. When you optimize it strategically, it works for you 24/7, building trust and connection long before anyone clicks ‘buy.’
If you’re ready to get weekly strategies to grow your podcast without the burnout, subscribe to my free newsletter. You’ll get practical tips, proven growth strategies, and behind-the-scenes insights delivered straight to your inbox.
And if you’d love a coaching session like this one, click here to apply!
Let’s make your podcasting journey feel SEAMless, strategic, and fun.
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More about My Guest:
Tanya Hayles is an event planning consultant, public speaker, and digital strategist who knows how to create an impact in both online and real-life spaces.
With over 20 years of experience in event planning, 10+ years of community building, and digital strategy, she leverages her multi-hyphenate skills to become your secret weapon.
Resources Mentioned:
Listen to Event Planning Bestie
Follow Tanya Hayles on Instagram
Follow The IOE Agency on Instagram
Follow Tanya on Threads
Want your own coaching session? Apply here!
Hi, I’m Leah
Your go-to podcast growth strategist, coach, and host of Podcasting Problem Solver
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