Podcast SEO Tips to Boost Discoverability and Growth with Brittany Herzberg

Podcast SEO for Podcasters: Episode Overview

Leah Bryant [00:00:00]:
hello friends, and welcome back to the Podcasting Problem Solver. I'm Leah Bryant, certified growth coach and the person who helps business owners create shows that build authority, grow their audience, and support their bottom line. Now, you've heard me talk about the importance of SEO when it comes to podcast growth. Your titles, your show notes repurposing all the things that make your show discoverable long after release day. And I'll continue to do so forever and ever. Amen. Because it's one of the biggest missed opportunities I see with podcasters. And it's also one of the fastest and easiest ways to get more of the right listeners to find your show.

Guest: Brittany Herzberg, SEO Strategist & Coach

Leah Bryant [00:00:53]:
And that, my friends, is why I am so stinking excited about today's very, very, very, very, very, very special conversation. I am bringing on the one, the only Britney Herzberg. Brittany is my best friend. She's the person who I can Talk to on 15 different platforms, carry 10 different conversations, and literally talk through memes. No lie, we do this probably every day. Brittany and I met about two or three years ago when she wrote a case today about me and it just warmed my little heart. And she hasn't been able to get rid of me since. Brittany, an SEO strategist and coach who knows how to make all the search engine optimization talk not just simple, but practical for busy business owners.

Make Your Podcast More Searchable (Without Burnout)

Leah Bryant [00:01:49]:
And together we are diving into how you can make your podcast more searchable without burning yourself out. If you've ever thought SEO feels so overwhelming, where do I even start? Well, this conversation is for you, and I hope that this is the first of many episodes with Britney. But before we get started, let me give her a proper introduction. After barely making rent her first month in a brand new state, two clients magically found Britney, but only because she'd optimized her site for SEO. She realized then that she had a natural knack for doing SEO and leaned into this strategy, accidentally becoming an SEO expert. Since then, Britney has applied this strategy to everything. Not just her website, but for hundreds of clients, including me. Before she knew it, SEO was her thing and people were calling her the SEO Queen.

Leah Bryant [00:02:45]:
So, so true Britney. I am so stinking excited.

Brittany Herzberg [00:02:49]:
I'm so happy to be here. I love talking about SEO and all things podcasts, as you know, because yeah, we talk about it all day, every.

Leah Bryant [00:02:55]:
Day, all day, all the time. So what I've kind of done is I've gathered some of the top questions that I've seen in this space and we can always add more too as we talk. If you Feel like I didn't cover everything, but I feel like these specific questions are really going to help podcasters kind of figure out this SEO business in all the best ways. Okay, so first things first, episode titles. This is one of the areas I see podcasters get trapped up all the time, and it's something I coach clients through regularly. Titles can make or break discoverability.

Episode Titles: Clear vs. Keyword-Heavy

Brittany Herzberg [00:03:30]:
Yeah.

Leah Bryant [00:03:30]:
The question is, do we go clever or keyboard heavy? I know what I usually recommend and have talked about in previous episodes, and I'll link those in the show notes, but I'd love to hear your perspective about how do you approach choosing keywords or crafting titles that are both searchable and enticing enough for someone to click?

Brittany Herzberg [00:03:50]:
That is like the million dollar question, right? Because it really is. So make or break your podcast episode titles are either going to help you get found or not. They're either going to lead to someone clicking over to actually listen to the episode or not. And if you do something that I recommend people doing, it is going to impact also your website and blog post discoverability, which we can stick a pin in that. So clever or keyword heavy. I always like going with clear and then weaving in the keywords. So no matter what it is that I'm writing, I'm writing for the people first and then inserting. Usually if we're talking just podcast episode titles, I'm inserting the target keyword or like the main keyword, which is really, really hard with a podcast episode.

Keep Titles Human-First (and Include One Target Keyword)

Brittany Herzberg [00:04:36]:
Especially if you've had a guest on and you've talked about 40 different things, or you had a solo episode and you thought you were going to talk about topic A, and you did A, B, C, D, E, F and G, H, because like, sometimes that happens. So the thing I tell people to do when you're trying to decide what thing to pull forward from all of that is, what was the biggest topic that you talked about that can help you find your target keyword? Which one did you maybe repeat a lot? Which one is maybe the overarching umbrella of all the different little things that you talked about, or what do you really want it to get found for? So that would be my advice. But yeah, you want to go straightforward and include a keyword. We're not trying to stuff them all in there.

Leah Bryant [00:05:17]:
I love that. And I love that you said you're writing the titles for the human first and adding in keywords. Please get your pens and pencils, pens.

Brittany Herzberg [00:05:28]:
And pencils, pens and paper, pens, pencils.

Leah Bryant [00:05:31]:
Paper, computers, all computer, whatever, notes, however you Want to note it to note that, friends. All right, so we've nailed our titles. We're good. Next up, we have our show notes. From what I see, and I'm sure you've seen it too, podcasters usually land in one of two camps. They either overthink it and get stuck, or they rush through it and just check the box. So I always call Show Notes the unsung hero of podcast growth because they keep working for you long after you hit publish. And I also want to clarify something here.

Show Notes That Rank (vs. Episode Descriptions)

Leah Bryant [00:06:06]:
When I talk about show notes, talking about what goes on your website, like as a blog post, if you are wanting to talk about in the players, that would be an episode description. I also have a blog post that breaks all that down. I'll link that in the show notes. I have my own process that I teach, but I would love to hear how you approach writing SEO friendly show notes that actually help episodes get found.

Title Length & Clickability (60-Character Sweet Spot)

Brittany Herzberg [00:06:30]:
One more thing I want to mention about titles, and I think you and I actually kind of workshopped this and figured this out over working together. 60 characters is what I like to keep it at. Not going over 60 characters.

Leah Bryant [00:06:41]:
Sweet spot.

Brittany Herzberg [00:06:41]:
It's such a sweet spot. And there's usually a debate of like, do you put the episode number in there or not? Or do you put the guest name or not? Or do you keep it? So I know you've got your teachings on that, which I pretty much follow your teachings. Although, like, I'm workshopping the titles so that I am following your teachings. But definitely staying within that 60 character limit is critical.

Leah Bryant [00:07:02]:
Yes.

Blog-Style Notes: Intro, Bullets, CTA (and Quotes)

Brittany Herzberg [00:07:02]:
And that can play into your show notes, which again, maybe for everyone's brains, I'll call them your episode blog posts. Because I have also learned show notes versus episode descriptions. It's. It's something that you don't know until you know and then you know.

Leah Bryant [00:07:17]:
Exactly.

Brittany Herzberg [00:07:18]:
But when it comes to those blog posts, the episode title is something that you can use not only in the player, but also for your blog post title. So if you nail it once, you can use it twice.

Leah Bryant [00:07:28]:
I love that. Yeah, work smarter, not harder.

Brittany Herzberg [00:07:32]:
When it comes to show notes, as far as how do I write it all that kind of stuff, there's usually like an intro paragraph and then a list of bullet points, just hitting the high notes of what was in the episode and then some kind of closing thing with a call to action. So again, this is something that I learned by working with you and I'm so grateful because once I have found something to just like go with like a template to work with. Then it's like, oh, let me try this, let me see if this works. We can play around a little bit. Yes, I have done some where I pull out a quote and it's just like a one liner, a solid, really strong one liner that is either going to intrigue someone or is going to really clarify something up front. Like, hey, we're talking about AI and SEO or whatever it may be. So you could play around with doing some things like that. It is important, but it's also not the end of the world if you don't do this.

Place Your Target Keyword Early in the Copy

Brittany Herzberg [00:08:20]:
To have that main focus target keyword within the first I would say sentence or two because we say paragraphs but not a whole lot of us actually write three to four sentence paragraphs anymore, especially in the online world.

Leah Bryant [00:08:31]:
So true.

Brittany Herzberg [00:08:31]:
So that could be something that you could do. But again, I like making sure that your brand voice stands out and that could be like whatever your personality is. So if you're more of like giving luxury vibes and more straightforward and a little bit dry and clean cut and just here's the information, go with that. If you're like me a little bit more bubbly, friendly teacher vibes, you can put that in there too. I am also a big fan of like with my own show notes because I do have that personality and I want that to come across especially with something as nutty as SEO, where it can be really strategy heavy and dense and techy and something that is off putting to a lot of people. I put emojis in there because I want to like lighten and brighten and make it friendly so you could try all these different things. I don't know if I got to what you were hoping I would, but if I didn't, let me know.

Using Headings (H1/H2/H3) to Boost SEO

Leah Bryant [00:09:16]:
No, you did. I have a question for you because I pull quotes and I use that not just for my own, but also for clients. Is there a strategic place to put that within the blog post page or does it matter?

Brittany Herzberg [00:09:32]:
I mean, you could play around with it for your own show notes. One of the things that I like to do and that I've gotten even better at over the years is having H2 and H3 headlines within the blog post version of your episode show note. So I will put the H1 is just the title. There's only one H1 ever on every single page and every page needs one. And people who know me know that I say this ad nauseam, but it's something that's very heavily weighted with search engines when they're Trying to figure out what page to show in what search query that people are going over, typing something in a search bar, it's helping them know what to pull forward and give as a result to these people. So that's your H1. I put an H2 right under that. So it's still the top of the page.

Where to Place Quotes for Readability & SEO

Brittany Herzberg [00:10:14]:
I've put some of the quotes up there. It kind of just depends on how long the quote is. If it's shorter.

Leah Bryant [00:10:19]:
Okay.

Brittany Herzberg [00:10:20]:
Just visually, I usually put that up in an H2 or something. If it's a bit longer of one on my show notes. And I'll give Leah a link you can go over and look at. I'll link our episode. That's what we can do. And then they.

Leah Bryant [00:10:30]:
Oh, perfect.

Brittany Herzberg [00:10:31]:
When you go and see all of this and there's like H1, H2, then the podcast player where you can actually click play on my blog post. And then below that is a little bit of a paragraph introduction in the bullet points and so on in that paragraph introduction under the embedded podcast player. That's where I might sometimes put a quote if it's a longer one. Because just again, visually, it looks a little bit better there. But you could totally play around with it. I have some clients that end up putting quotes in a graphic and putting the graphic on the blog post. So you can totally play around with it.

Leah Bryant [00:11:02]:
I've done that too.

Brittany Herzberg [00:11:04]:
The cool thing is there's not really a one way to do all of this stuff. It's just like, here's the playbook, and then do what works for you.

Leah Bryant [00:11:12]:
Exactly. And I love that. And I also love that as long as you're, like, hitting like, the main SEO things, that you could play around with all the other stuff and, like, find what works and really help with that. I love that so much.

Biggest Missed SEO Opportunities for Podcasters

Brittany Herzberg [00:11:25]:
Yeah.

Leah Bryant [00:11:25]:
Okay. And I don't think I had mentioned this in the opening, but Brittany has.

Brittany Herzberg [00:11:29]:
A podcast that Leah edits. Thank goodness. Thank goodness.

Leah Bryant [00:11:34]:
So I will link that below too, that you can listen to her amazing show. One of the things I notice a lot when I'm maybe auditing a new client or just perusing and even coaching clients is that there are so many missed, like, SEO opportunities. Things like optimizing their episode description and the podcast players skipping out on transcripts or even overlooking the power of linking back to their own website. From your perspective, what do you see as the biggest SEO opportunity for podcasters that they are leaving on the table? Oh, gosh, the biggest.

Optimize Your Show Name/Tagline for Keywords

Brittany Herzberg [00:12:13]:
I have to pick one. This is hard.

Leah Bryant [00:12:16]:
Maybe your Top five or your top however many. Okay, this has to be just one.

Brittany Herzberg [00:12:21]:
We talked about titles. I will say one thing that you taught me was the show name and how we can optimize the show name. That has been huge. I definitely saw an uptick in downloads after we changed that.

Leah Bryant [00:12:33]:
When you switched.

Brittany Herzberg [00:12:34]:
Yeah. Cause I don't know. Have you talked about that?

Leah Bryant [00:12:36]:
No. So before your show was the basic B, and then you added in a tagline, which was SEO for.

Brittany Herzberg [00:12:45]:
We'll keep it simple. It was the basic B and the tagline was for SEO for established entrepreneurs.

Leah Bryant [00:12:52]:
Okay. So then the basic bee was at the beginning and that tagline was at the end. But in Buzzsprout, we flipped it so that way the SEO piece was in the front and the basic view was at the end.

Brittany Herzberg [00:13:02]:
Yes.

Leah Bryant [00:13:03]:
And that's been really helpful because I've done that with my podcast and with other clients too, just like putting their tagline in the front because it's got those keywords, who and what it's for. Right. And then it still has your podcast name, and your podcast name is still the same. Nothing has changed like on your cover art or anything. It's just being more strategic. Like within the hosting platform.

Brittany Herzberg [00:13:22]:
Exactly.

Use Tags in Your Host (Buzzsprout/Libsyn) to Get Found

Leah Bryant [00:13:23]:
If you're not on Buzzsprout, I mean, what you should be, you should be. But if you're not, it's so easy.

Brittany Herzberg [00:13:27]:
It's the best one. I've been on the back end of so many. Leah has too. Like, please go with buzzsprout. Just save yourself the mental, you know, gymnastics. Yes.

Leah Bryant [00:13:34]:
I'll put a link below. It'll be an affiliate link, but it'll.

Brittany Herzberg [00:13:37]:
Be there for you.

Leah Bryant [00:13:38]:
But yeah, so I'm sorry, go ahead.

Brittany Herzberg [00:13:40]:
Okay. That was one of them, was the show title. You know what? It doesn't matter if you're in Buzzsprout or not. I have seen this work for lots of podcasters. But adding tags. So in Buzzsprout specifically, which. Yes, again, you should be on there, because I just love them. If you go to the bottom, especially.

Leah Bryant [00:13:56]:
This piece, buzzsprout makes it very easy for this piece. So go ahead. So sorry.

Brittany Herzberg [00:14:00]:
No, no, no. I'm glad you said that. So if you click to the bottom, like, you've uploaded the audio, you're going in, you're adding your show description, your episode description, and then at the very bottom, it says something like add guests or add tag, something like that. And it's a hyperlink thing that you have to click and it'll like expand. It gives you an Extra dropdown thing at the bottom.

Leah Bryant [00:14:18]:
And.

Brittany Herzberg [00:14:18]:
And there's this cute little section that's empty that does tags. For the love of everything that is good and holy, please make sure you're putting tags there. And also, Leah and I have discovered that about 250 characters is the max that it can be. So you're going to, like, write a word, comma, write a word comma, and you have this list. This is part of what I write as I'm listening to a show and creating the episode description. And I will take that list. I will make sure that the character count is 250 or less characters, and then I just copy paste it in there, and then I save the episode. Here's the magic of that thing.

Supportive/Synonymous Keywords in Tags

Brittany Herzberg [00:14:53]:
We talked about how challenging it is to figure out what to say in your episode title when you've talked about 15 million different topics in an episode. Solo or guest. Guess what, my friends? You can take those topics and put them in the tags section.

Leah Bryant [00:15:07]:
Mind blown, right?

Brittany Herzberg [00:15:09]:
I mean, it's just like, genius. So you still have a place to put it. You can, you know, add it in there. Another thing you can do in that section, if you're like, well, I talked about one thing, and I just kept repeating this one thing. There is something called supportive or synonymous keywords. So I have a really good example. I work on a podcast where they talk about vestibular disorders. It is a vestibular physical therapist.

Brittany Herzberg [00:15:31]:
That's a keyword.

Leah Bryant [00:15:32]:
Okay.

Brittany Herzberg [00:15:32]:
She talks about vestibular migraine, Euphoticama. Because that's a keyword. Vestibular disorders. That's a keyword. Put a comment, see what I'm doing. So those are all related?

Leah Bryant [00:15:41]:
Yes.

Brittany Herzberg [00:15:42]:
And why this really helps is because if someone is looking for a certain provider or a certain answer to something, guess what, friend? They're going to type that in the search bar, which we have in Spotify, which we have in Apple, which we have on Google, which can then pull in podcast episodes or even YouTube videos. So this is a thing that you really don't want to miss. So buzzsprout makes it super simple. And you go to the bottom, you click that thing. It's in the tags. You just add them in there and click Save. If you're not on buzzsprout, though, all hope is not lost.

Character Counts & Workarounds for Different Hosts

Leah Bryant [00:16:11]:
Libsyn also has it. Do they?

Brittany Herzberg [00:16:13]:
Okay, that's good.

Leah Bryant [00:16:14]:
Yeah.

Brittany Herzberg [00:16:15]:
So buzzsprout, Libsyn. Is Libsyn's character count different? Do you know?

Leah Bryant [00:16:19]:
Yes.

Brittany Herzberg [00:16:20]:
Okay.

Leah Bryant [00:16:20]:
I just got an error message yesterday. And for the love of anything, I can't remember.

Brittany Herzberg [00:16:25]:
If she remembers, she'll put it in the show notes.

Leah Bryant [00:16:27]:
I'll put it in the show notes.

Brittany Herzberg [00:16:30]:
So, Libsyn Buzzsprout. The character count might be different. Come back. Star that. Come back. If you're hosting in any of these other places, you can do at the very bottom. I'm sure you've all seen at some point on Instagram, people thought they were being all cute and strategic all of a sudden, and they were like adding dashes and then adding keywords at the bottom. Friend.

Brittany Herzberg [00:16:51]:
I mean, just write your Instagram caption. But for podcasting things, you can put. Put the little dashy line and then you can have again your list of keywords. So it's going to be key phrase, comma, key phrase comma, key phrase, comma. I still try to keep it about 250 characters.

Leah Bryant [00:17:06]:
Okay, good to know.

Brittany Herzberg [00:17:07]:
Because I don't want the entire episode description to just be keywords.

Leah Bryant [00:17:11]:
Keywords.

Brittany Herzberg [00:17:11]:
Because you're going to weave them in naturally into your episode description, I would hope. Hint, hint. But for those bigger overarching topics, you can put those in the keywords. And you do have a little bit more wiggle room because it's just characters.

Long-Tail Keywords vs. Short Keywords (Podcast SEO Basics)

Leah Bryant [00:17:26]:
In your episode description and have a question for you. And I want to have you back to talk about, like SEO holistically, not just podcast related. Because this question that I'm about to ask people may be like, what? But with those tags, do you only use keywords or do you also use long form? Do you do both?

Brittany Herzberg [00:17:48]:
Yes. Okay, let me roll this train back. I'll back up a little bit.

Leah Bryant [00:17:51]:
Thank you.

Brittany Herzberg [00:17:52]:
Keywords, key phrases, long tail keywords. If you are hearing any of these things, they pretty much at this point mean the same thing. Long tail keywords.

Leah Bryant [00:18:00]:
But go follow Brittany and she will.

Brittany Herzberg [00:18:01]:
I will break it down and you will get so sick of hearing about keywords. So keywords, key phrases, long tail keywords. Long tail keywords are just a little bit longer. The reason they are multiple words is because really like, okay, so I was a massage therapist. If I just tried to rank my website for the word massage, I'm going up against massage Envy, who knows, however, many other chains, massage products, massage warehouse.

Example: Local Keyword Specificity (How Searchers Actually Type)

Leah Bryant [00:18:24]:
Right.

Brittany Herzberg [00:18:24]:
Like all of these things, I'm going to be on page 10 indefinitely. Like, it's just not happening. But if I were to say massage therapist in Apex, North Carolina, which I was at one point, then that is a much more specific search that someone is going to do. And then My website has a much better chance of showing up. Or a podcast episode has a much better chance of showing up. So it's multiple words. And let me see, I gave you some of the vestibular examples. Um, this one is like fresh in my brain because I have episodes out about this now.

Example Keyword List for Podcast Tags (Supportive/Synonymous Phrases)

Brittany Herzberg [00:18:54]:
But AI SEO optimization is a phrase, so that's a thing. And then I would put a comma, SEO copywriting, SEO strategy, organic marketing strategy, all those kinds of things. Podcast production agency, all of these types of things are going to be keywords, which essentially means a phrase anyway. So yeah, that's what I'm doing. That's what I'm talking about. And that's what you're going to want to have in the episode title and, or the show description, the blog post show note situation, and then in the tags, whether or not you have buzzsprout libs in or something else.

Show-Level Keywords in Buzzsprout (Advanced Settings You Should Use)

Leah Bryant [00:19:29]:
And also, please make sure. I know you've heard me talk about this on coaching sessions and I haven't done an episode about it, but I can. But please make sure you're also utilizing. I don't know of any other hosting platform that has this opportunity, but, but buzzsprout, you see, it's a common theme here. Just use buzzsprout. This episode is not sponsored by buzzsprout, but if they would like to, I would be open. Right. But in your podcast settings on the advanced tab, there is a place for you to put keywords for your show as a whole and not necessarily episode specific.

Leah Bryant [00:20:05]:
Please make sure you are utilizing that. The same philosophy applies to this section. Please make sure you're putting your keywords in there. It is also 255 characters. Just please make sure you're doing that.

Brittany Herzberg [00:20:18]:
Love you. Thank you. Bye.

Leah Bryant [00:20:20]:
Thank you. We're done.

Monetization in Show Notes: Affiliate Links & Offers (Beyond Sponsors)

Brittany Herzberg [00:20:22]:
Yeah, so those are some big ones. The only other one I can think of because you did mention the show notes and like linking back to your website, including affiliate links. I mean, you will hear me talk about affiliate links on my show. You'll hear Leah talk about affiliate links if you've got them. People trust your opinion, so they want to know that you like it and why you like it. So talk about it and make sure that you have the links below and that you have the affiliate disclaimer and you're all good. Okay, so there's two things I thought of. One that is related to SEO, one that is not.

Leah Bryant [00:20:53]:
I love it.

Promote Your Own Products/Services in Episodes (Self-Hosted Ads)

Brittany Herzberg [00:20:53]:
So here's the one that's not related to SEO. On the note of affiliate links. And all that kind of thing. Have ads that are about your own things. Because people are so convinced that the only way to monetize a podcast and you, you and I have conversations about this. The only way to monetize is not to have sponsors. It's not. You can point back to your own products and services and offers.

Brittany Herzberg [00:21:15]:
Please do that. And even you can make them for your affiliate stuff too.

Leah Bryant [00:21:18]:
Yes.

Image SEO for Episodes: File Names, Thumbnails, and Best Practices

Brittany Herzberg [00:21:19]:
Side note, not related to SEO. Then we have the SEO thing and I'll leave us with this hot tip for image titles, please optimize them with keywords please. And you could do this one of two ways. And this may be confusing to Leah. If it sounds confusing, just ask me follow up questions. But let's say you're going to just keep using your podcast cover art.

Leah Bryant [00:21:38]:
You have an episode that talks about this. I, I might, I have heard this in an episode. I will find it and I will link it in the description.

Brittany Herzberg [00:21:46]:
Is it the optimization one, the three step thing?

Leah Bryant [00:21:48]:
I think so.

Brittany Herzberg [00:21:49]:
Leah will find that. She will put it below. But there's two different things that you can do if you want to just keep using the podcast cover art, which, you know, Buzzfront and other podcast players will just automatically slap your podcast cover art on every single episode. And you can do that. But what I challenge you to do is to still upload a brand new picture that has an optimized title that is appropriate for that episode. So all you're going to really need to do is take the episode title that you've discovered that you've finally figured out and just put dashes between things. So let's say that it's like SEO dash four dash podcast dash, new podcast notes or whatever. And then every word is going to have a dash between it.

How to Name Images with Keywords (Use Dashes, Not Underscores)

Brittany Herzberg [00:22:31]:
Leah will link the episode, it'll make more sense. But you could do that if you're using the same cover art image for all of your episodes. Just it's gonna look visually the same, but they're gonna have different image titles. And if you're confused about what an image title is, it's that thing that's like img3452. We don't want that. We want that to be a little bit more descriptive because it's going to be really helpful. Just trust me on this. The other thing you could do was what I do.

Brittany Herzberg [00:22:54]:
And I don't even know what you do with yours, Leah. I should know this. Shame on me. But for my show, every episode has a unique thumbnail. So it's very easy for Me to have the image created. I do that in Canva when I download it. I put the right title on it, optimize the size, upload it. So totally up to you.

Character Guidance for Image Titles (Include Guest Names When Relevant)

Brittany Herzberg [00:23:14]:
You could have the same image visually. Like, it could look the same thing, but you have different titles for them. Or you could completely change the image, visual and title.

Leah Bryant [00:23:24]:
So for the image for that episode, do you put your focus keyword there, or do you use the title of the episode there?

Brittany Herzberg [00:23:32]:
I use the title of the episode which has the focus keyword in that.

Leah Bryant [00:23:35]:
Oh, yeah, that makes sense.

Brittany Herzberg [00:23:38]:
See how this just is, like, so efficient.

Leah Bryant [00:23:40]:
Is there a character count for that?

Brittany Herzberg [00:23:42]:
There is not. If anyone has heard me talk about this before, I used to say, try to keep it five to eight words long. You can do more than that, but you just really need to not have, like 2,500 words in there. You know, we want to keep it reasonable.

Leah Bryant [00:23:56]:
Don't put a dissertation in there.

Brittany Herzberg [00:23:57]:
Yeah, which is why I like saying go with the episode title title, because it's right, because it's going to be 60 characters. It's not going to be out of hand. And then you can just include that. I will say this. If I have a guest, I do include the guest's name, at least in the image title.

Leah Bryant [00:24:12]:
And if you don't put dashes, the robots will just say it as one long word.

Brittany Herzberg [00:24:16]:
It's not going to do anything for you if you do that.

Leah Bryant [00:24:18]:
They're not going to know.

Brittany Herzberg [00:24:19]:
Not periods, not underscores. Dashes, Dash. Dashes.

Leah Bryant [00:24:22]:
Love it.

Brittany Herzberg [00:24:23]:
Dash in through the. I'm kidding. You should probably edit that out for them.

Leah Bryant [00:24:28]:
No way. This totally staying. I love it.

Content Repurposing for SEO & Sales (Attraction Phase)

Brittany Herzberg [00:24:32]:
Apologies.

Leah Bryant [00:24:32]:
All right. No, they're here for it. They love it. This next question makes my content batching heart so happy. And that, my friends, is repurposing. Yeah, I'm always telling clients that podcasts are a gold mine for content. Right? Like you're creating this incredible long form piece every single week, or whatever your cadence is that can be broken down into so many other assets. In fact, this ties directly into the attraction phase of my seamless podcast framework, where the goal is to make your podcast magnetic by showing up in more places without doubling your workload.

Leah Bryant [00:25:11]:
Right. So from your perspective, how do you recommend repurposing episodes? I know we've talked about, like, the blog post. Could there be other website content? Essentially, what have you seen work for, let's say, for your podcast?

Turn Case Study Episodes into Written Case Studies (Embed Audio)

Brittany Herzberg [00:25:25]:
There's one thing that I haven't really completed all the way, but I have the best of intentions. It's the whole thing where, like, your business gets the littlest attention on the thing that you're good at. So I have somewhere between five and eight case study interviews on my podcast where I recorded the case studies with the intention, and I still will, I promise, with the intention of turning those into written case studies on my blog.

Leah Bryant [00:25:52]:
Oh, and you've written a blog post for me as a guest that I will link that below too. And if you have anything for this, I will also link it. But please go. So sorry.

Brittany Herzberg [00:26:01]:
No, you're fine. I forgot about that. We've done so much together. Who knows where things are? But if you have a case study interview on your podcast, it's brilliant to take that and then turn it into a written case study. You can even embed your podcast audio in the case study and that play still counts towards your downloads. So I mean, win, win, win, win, win. Plus, you're hitting on multiple learning styles, so that is one thing that you could certainly do. Also, I kind of forgot about this until I just was saying that case study thing, this has worked really well for my podcast.

Use Podcast Audio on Sales/Checkout Pages (Increase Conversions)

Brittany Herzberg [00:26:33]:
I don't know why, but it's cool. So I do these, like, what would you call them? I call it like walkthrough, behind the scenes tours of my services and programs and stuff. Does that seem like a fair description?

Leah Bryant [00:26:45]:
Yes.

Brittany Herzberg [00:26:46]:
So I walk people through who it's for, what the dates are going to be like, what the experience is going to be like, what possible results or transformation can happen. I even share testimonials from clients or former students or things like that. So it really immerses them in the thing. They don't have to go read the sales page. They can just listen to me on 1.5 or double speed. If you're a listener like Brittany, and you're just like zipping through stuff and you can also hear me too. So I think it's really cool to be able to do something like that. And then I've taken the audio and embedded it on the sales page or embedded it in the checkout page, whatever it is that I have.

Brittany Herzberg [00:27:19]:
Because sometimes I'll just have a checkout page and not a full blown sales page. So those are some ideas. But also thinking of it from the other direction. You've been really helpful with me thinking of different ways to put content that was thing A and turned into a podcast episode. So one that we just did because I love astrology and I actually weave in astrology and SEO. So I will have SEO Tips specifically for that astrology season. And if you haven't heard of astrology seasons, it's like if someone says Leo season, Virgo season, cancer season, those are the things. And it's like a period of time throughout the year, usually about a month, where certain things are happening astrologically.

Repurpose Top-Performing Social Posts into Podcast Episodes

Brittany Herzberg [00:27:59]:
And if you believe in that, or even if you're just like, oh, this is interesting, I'll give it a try. You can. So I have had this series going live on my Instagram profile all year, and Leah was like, hey, you could turn that into a podcast episode. And I was like, oh, my goodness, I could, because I'm trying to do more solos. So I chose to do it in like a quarterly fashion. So I had three different seasons that I talked about in one episode. But I could totally. And I still maybe might pull out and just feature like one season.

Leah Bryant [00:28:28]:
Yes.

Brittany Herzberg [00:28:29]:
So just highlighting, like the next astrology season. So you could do that.

Leah Bryant [00:28:33]:
The strategy behind that is because you said that that was one of your top performing Instagram posts.

Brittany Herzberg [00:28:39]:
Yeah.

Leah Bryant [00:28:39]:
So, like, if you have a top performing Instagram post, whatever the content may be, you could turn that into a podcast episode. Because if it's hot to try it on Instagram, it can be hot to try on your podcast.

Q&A or FAQ-Style Episodes (Link Back to Website FAQs)

Brittany Herzberg [00:28:49]:
Exactly. So that was one idea that you had, and I'm glad you shared the strategy. And then there was another one. Oh, again with me doing more solos. I'm like, I don't know what to talk about, which is what we all say, even though it's like a bold faced lie. And so Leah was like, well, you could answer questions that people are asking you. And I am known for capturing questions as I'm talking to people, whether that's on a sales call or discovery call, or if it's a client that I'm working with or people in my program or a workshop. I'm always sourcing questions.

Brittany Herzberg [00:29:19]:
Of course, I have a giant grab bag of questions. So you could do this one of two ways. You could have one question that you're diving deep on, and maybe you're getting into the process of something or the reasoning behind something or whatever. Like, I could have a solo episode just about podcast SEO, and maybe I hit like the top 10 things you want to make sure you're doing with your podcast to optimize it for SEO.

Leah Bryant [00:29:40]:
And you have had a podcast episode about SEO, and I will link that in the show notes below.

Brittany Herzberg [00:29:46]:
Leah has listened to every single episode. Bless you. So there's that. And then you could also have just Like a Q and A where you're just going through a list, and maybe you have. I don't know, maybe you have 10 questions that you're like, I'm just gonna state the question and answer it.

Leah Bryant [00:30:02]:
So if you do that, could you, in theory, link that to your FAQ on your website?

Brittany Herzberg [00:30:07]:
Mm.

Leah Bryant [00:30:07]:
Boom.

Brittany Herzberg [00:30:09]:
You could do that. So you could do that. I could even do that for a program if I had just the FAQ section. There's a lot that you can do. It's just about, like. And this is funny because I'm saying it, and you and I are always like, let's just blow through this thing really fast. It's about, like, pausing, thinking about it, and then being strategic with it. And, like, Leah's really good.

Brittany Herzberg [00:30:29]:
That's why I love your roadmap so much. That's why I love the 90 day workbook that you have for us, because it really makes us just pause, pump the brakes, think about things, write them down, and then take action. Because it's going to be smarter and better in the long haul for making you get discovered when that was not, like, grammatically the right way to say it, but, you know, it was perfect. All of these things.

Leah Bryant [00:30:50]:
People who needed to understand it, understood it. All right, before I move on. Did I let you finish? Sorry. Cause I'm gonna interrupt you.

Brittany Herzberg [00:30:57]:
No, you're fine.

Leah Bryant [00:30:58]:
Okay.

Brittany Herzberg [00:30:58]:
I love it because you're always excited and you're like, oh, this is why this works.

Podcast SEO ROI: Fast Wins, Traffic, and Leads

Leah Bryant [00:31:02]:
Okay. Something I emphasize with my clients, actually, that you just touched on, Brittani, is that podcasting isn't just about, I'm gonna publish these episodes real out. Right. You don't say. It's about making sure that those episodes are working for your business. So we know that SEO is one of the tools that do this when it's done right. It keeps bringing listeners to you long after release day. Now, I know the return on investment can sometimes feel like a slow burn, but even though it is a slow burn, there is, like, a huge payoff in the end.

Leah Bryant [00:31:41]:
Right? There's, like, that pot of gold at the end of the rainbow. And you're really good at sharing all these wins, but I would love to hear if you've seen, in terms of roi for making podcasts more searchable. I know that you have seen success with this, and also you have clients that have seen success with this.

Tag-Only Tweaks That Move the Needle (Download Spikes)

Brittany Herzberg [00:32:00]:
Yes, I have. I'm, like, jumping out of my chair, ready to talk about this. Because podcast SEO actually works insanely fast.

Leah Bryant [00:32:09]:
Mm.

Brittany Herzberg [00:32:09]:
Like, I'm talking two days, 36 hours a week, fast. It's insane. Like, when you plug this stuff in, you're gonna want to not wait a month to go check your stats. You're gonna wanna go check them after a week or two because you're gonna start to see things very quickly. Here's the kind of things that you might see. I have optimized my shows from the beginning. We started January of 2024, and we're like, beyond the halfway point of 2025. So over a year and a half of doing this, last year, I had one of the coolest things happen where with one of those case studies that I was talking about, case study was in the name of the episode.

Brittany Herzberg [00:32:44]:
I could go back and find it. I'm not entirely sure which episode it was right now, but the point is this business owner searched for a podcast episode, found my episode, listened to it, was not even done with the episode. Filled out my inquiry form.

Leah Bryant [00:32:57]:
I love this.

Brittany Herzberg [00:32:58]:
Downloaded a freebie. My inquiry form tells people, like, hey, we can book a call on Zoom so we can talk and do more of a discovery call. Or you can find me on Voxer over here. She clicked the link, came to my voxer, asked me one question. I gave her an answer. She signed, paid in full, and we did the project. I think it was a case study at that time, but under 36 hours, that's amazing. She found the episode all the way through to booking and paying in full.

Show Notes → Website Traffic → Email & Sales (Compounding Effects)

Brittany Herzberg [00:33:27]:
It's wild. So that can happen then. I've had clients where I do either, where I fully write the show notes and include SEO for them. And that means, like, the episode description in, like, buzzsprout, because again, we all need to be on buzzsprout and the blog post for the episode. So I'm writing both. I have the SEO strategy. It's baked in. You go, you plug them in.

Brittany Herzberg [00:33:49]:
When I have done these episode optimizations for people, if they're like, I don't know, I want to see how this is working. This is where I discovered how quickly everything works. All I do, I don't touch the show notes or the episode description. I only look at the title for the episode and the tags, which, again, pretty much no one has tags, right? Even if they've listened to me, they haven't done the tags because it's intimidating. So I only look at the title and the tags. Sometimes I have not even touched the title because it's actually really good. It's very clear what it's about. The keyword is actually a Keyword.

Brittany Herzberg [00:34:22]:
And with one client, with one episode, we only added tags and There was a 40% increase in downloads within about, I think it was like six weeks.

Leah Bryant [00:34:32]:
Wow.

Brittany Herzberg [00:34:32]:
We only added the tags. We didn't even touch the title.

Leah Bryant [00:34:35]:
That's amazing.

Brittany Herzberg [00:34:35]:
So that is why, my friends, I am planting my flag on this mountain that tags matter, that tags do things for people. And that person was hosting in Buzzsprout. But then I have another person where we optimized 10 episodes, again, just the title, added some tags. She was hosting in Spotify and her podcast also had some insane growth. I wanna say it was like 16% in two days or something. Like maybe I'm messing up the stats. But the point is she had a lot of downloads happen very quickly and all we did was the titles and the tags for those episodes and that was hosted on Spotify. So things happen really fast.

Leah Bryant [00:35:13]:
I just wanna say if you are in a Facebook group or in threads or wherever and someone says, oh, that doesn't matter, just ignore that. I just would like you to take a minute and do your own research and maybe even experiment for yourself to see if it's true. Because Brittany can bring the receipts and so can I. That these things that we are talking about truly work and are not a bunch of just words on a screen that you're typing in there for the hay of it. So please make sure. So sorry. Go ahead.

Sitewide Impact: Pageview Growth & Inbound Leads (Real-World Proof)

Brittany Herzberg [00:35:43]:
Just wanted to say that I know one last thing I do want to shout out is that I have one client where she just was like, I don't wanna do podcast show notes. Can you do it? So I came in and I've been doing the episode descriptions and the blog posts on her website. As soon as we did that, traffic to her website increased, friend, because people wanted to know more. So we weren't giving them everything in the kitchen sink in the episode description. We were giving them enough, certainly where they could go find things. But then we were putting the bulk of the links and the words and all the extra stuff over on the blog post. So was encouraging people to go over to the website. So her website traffic increased, which then increased.

Brittany Herzberg [00:36:21]:
People signing up for her email list, which then increased. People buying digital products signing up for sessions. Like, this stuff really can work. And it doesn't take a whole lot extra time to do this stuff. It gets faster, it gets easier. Yes, it feels like a giant mountain when you're starting out. But if you have a template, if you have some guidance, if you have taken notes on the stuff we talked about today, you'll be more than halfway there.

Leah Bryant [00:36:44]:
Yes. I love this so much. Okay. One thing that I remind clients of is that. And I'm sure you do too, actually, I know you do. That SEO isn't just theory, my friends. Like we were just saying, it shows up in real measurable ways. I have seen, and Brittany has just said too, that episodes rank in search and continue to drive traffic months later.

Leah Bryant [00:37:10]:
Which is a powerful reminder that your podcast can work for you long after you've recorded it. I know. For instance, with my own podcast, which as you all know, you've been listening, or maybe if you're new here, it was just started at the end of May, but adding the podcast to my website and focusing SEO and the optimization for my blogs, I've seen a 361% increase in page views. What? Yes.

Brittany Herzberg [00:37:35]:
Excuse me. That's exciting.

Leah Bryant [00:37:37]:
It's banana pants, right?

Brittany Herzberg [00:37:39]:
Uh huh.

Leah Bryant [00:37:40]:
I mean, I was getting paid views before because you do my SEO, but like adding this extra piece in just like more. Oh my goodness, it's amazing. Also, just a side shout out. Brittany does my SEO. And when she helped me with my SEO, I don't remember it was this year, but it was earlier in the year. Literally within, I don't know, like it was like weeks. Six weeks. I remember six weeks you all.

Leah Bryant [00:38:02]:
I had 10 leads come in from Google. I've never experienced that before in my life. I've been business for a long time. Literally when we updated SEO for the website. Six weeks, ten hot leads, Google. Bam. So yes, if you're not following, Britney, please.

Brittany Herzberg [00:38:19]:
Thank you. Sorry.

Proof That Podcast SEO Works (Real Results & Metrics)

Leah Bryant [00:38:21]:
So I know that like you have shared a lot of examples, but if you have any others that you want to share, like your clients or you or anything, like they're ranked in the search results that brought in those tangible results. I mean, feel free to share. If not, that's okay. But I know that you have lots. So I just want to like really drive that home for people that like. It does it works?

Brittany Herzberg [00:38:42]:
Yeah, it does. The most impressive ones I've definitely shared like the 60% increase in two days, the 40% increase in downloads. And you all have listened to this. You know that Leah says the downloads aren't everything. They're not. But they're a great indicator that these things are working. You know what else I'll say that you should check this out. Go to your Spotify.

Use Spotify for Podcasters Search Insights

Brittany Herzberg [00:39:02]:
What is it? Spotify creators account.

Leah Bryant [00:39:04]:
Yes.

Brittany Herzberg [00:39:05]:
Where your show lives. And one thing that I love, that Spotify. You're right, I did talk about this in that episode, I certainly did do a podcast SEO.

Leah Bryant [00:39:14]:
You did.

Brittany Herzberg [00:39:14]:
It's all coming back to me now. Spotify will actually pull out this piece of data, this metric that shows how many times you showed up in a search when someone was doing a search and how they found you on your home screen.

Leah Bryant [00:39:25]:
On the search screen. Yeah.

Brittany Herzberg [00:39:28]:
Either you're just showing up on their Spotify home screen, or they are doing a search in the Spotify search bar and your show or an episode is showing up and they're listening from there. I just think that is so cool. And I love that Spotify has that.

Track Followers & Growth Across Platforms

Leah Bryant [00:39:40]:
Yeah. Even if you're not hosting on Spotify, you can go and create a free account and it will still give you all this information. So I encourage you to go do that if you're not already. Apple doesn't have anything like that. But you can. To see when the SEO starts working for you. You can look at, like, your followers because it shows the followers on there. Just all the metrics that can show you the increase in all the things.

Leah Bryant [00:40:05]:
Because you are following Britney's amazing advice. And if you're not following her on Instagram, you share a big. And if you're not on her email list, she shares so many. Like, just, like, proof, right? Like. Cause I always say the proof is in the pudding. She is sharing the pudding.

Build Social Proof: Collect & Share Your Wins

Brittany Herzberg [00:40:21]:
But I want to say it's taken me years to get, you know, that it's taken me years to get there. So it's not like I was born shouting out my wins because I was very much doing the opposite.

Leah Bryant [00:40:31]:
This is true.

Brittany Herzberg [00:40:31]:
Like, oh, it's fine. So it's taken me so much time to get there. But I got to the point where I realized, what do I like looking for when I go hire someone or work with someone, I want to see that they know what they're talking about and that they've gotten proof for other people. So take this as your little initiative. If you're hearing this and you're like, well, I don't have anything. Look, I looked at my data at the beginning of this year. I spent probably a solid two weeks going and digging through every single recent client that I had done for you. Client, people who had been in my programs, people who had gotten my freebies even, or who I'd had, you know, like a free discovery call with or something like that.

Brittany Herzberg [00:41:09]:
And they implemented what I talked to them about. I found so much gold in there because I carved out the time and because it had been enough time, too, where they actually did this stuff. And we could look at all the wins, like Leah was saying for podcasts, specifically, the followers, the downloads, the consumption rate, all of these things. And it's just so magical. It's such an ego boost for you, but it's also just that trust factor for anyone who's considering working with you.

Map the Funnel: Next Steps from Episode to Offer

Leah Bryant [00:41:34]:
Yes. Because that goes into, like, what you're talking about earlier when that client listened to your podcast and they took all these steps. First of all, you had a well executed episode that.

Brittany Herzberg [00:41:44]:
Thanks.

Leah Bryant [00:41:47]:
They listened to you and you built that trust. Right. But not only that, you just didn't leave it at that. You created that funnel to bring her in so she can. Next step, next step, next step, next step. If you don't have those next steps, you're essentially leaving money on the table.

Brittany Herzberg [00:42:00]:
Oh, yeah.

For Solopreneurs: Make SEO Feel Manageable

Leah Bryant [00:42:01]:
So making sure that you have that clear map that they can follow to come to you, to work with you. Something that I do hear all the time from solo business owners is SEO feels like one more giant thing on my already full plate.

Brittany Herzberg [00:42:17]:
I'm ready for this one and I get it right.

Leah Bryant [00:42:20]:
You know, I know that I've coached plenty. I know you have too. Podcasters who felt the same way before realizing that small, consistent steps with SEO can make a really big difference. I would love, Brittany, for you to talk to the solopreneurs listening right now who feel completely overwhelmed as they're sitting there, they're sweating buckets. They're like, oh my gosh, I don't know what to do now. I can't sleep. Thanks a lot. Because they want to make sure they're doing SEO right.

Leah Bryant [00:42:45]:
Yeah. Like what encouragement or even like practical first step would you share with them to kind of take that weight off their shoulders? Yeah.

Practical First Steps: Titles, Tags, and Intentionality

Brittany Herzberg [00:42:54]:
One thing I have realized, and I talk about a lot, is that SEO is really about being intentional. So if you are like, I don't want to touch keywords, I don't want to find out what search volume means. I don't want to know. Just be really intentional with how you're naming your episodes.

Leah Bryant [00:43:11]:
Yes.

Brittany Herzberg [00:43:11]:
As in don't give them a 2 mile long episode title because it will get cut off and people will feel like you're not giving them the full information and that they can't make a good decision. So thing one is gonna be really intentional with your episode titles and keeping them at no more than 60 characters. You don't have to do keyword research. You could also, for the tags that I was mentioning, you could listen back to your episode or do whatever Your process is. And write down with commas in between, like thing one, that you talked about, thing two that you talked about. You know your business and you know your podcast, and you know your clients well enough that you know some of their sticking points, some of the topics that they want to hear about, some of the stuff that you repeat ad nauseam, like me with the H1s. So write those down and those can be your tags for now. You don't have to take the extra step of doing the keyword research with a tool.

Reallocate Social Time → SEO Tasks That Compound

Brittany Herzberg [00:44:03]:
That would be one thing that I would say. And then thing two, perspective shift I would share is that just think about for the next two seconds how much time and effort you pour into Instagram.

Leah Bryant [00:44:17]:
Thank you.

Brittany Herzberg [00:44:18]:
We're just gonna have a moment of silence for all of that time.

Leah Bryant [00:44:22]:
Thank you.

Brittany Herzberg [00:44:22]:
So if you took that time, and this is a conversation I've been having a lot this year with business owners. If you took that time and instead.

Leah Bryant [00:44:30]:
You also have a podcast episode that I will link it below, too.

Brittany Herzberg [00:44:33]:
I do. I really do. I think I've talked about. And just when you think you don't have podcast episodes left in you, you've got 14 more. So thank you. Yeah, we'll have that. So you can hear me go on and on about that. But you have that time that you've been pouring into Instagram.

Brittany Herzberg [00:44:50]:
If you take that and maybe you just post in your stories and you stop obsessing about your reels and your carousels and your feed posts.

Leah Bryant [00:44:58]:
Yep.

Brittany Herzberg [00:44:58]:
For like a week or two. And you pour that effort into your SEO for your podcast and your website. My gosh, friend, that content is built to last. Yes, yes. Instagram and Google are now talking, but this content, this stuff is built to last.

Leah Bryant [00:45:12]:
Yeah. Because somebody could hack your Instagram account and there you are and then you're gone. But your website, you have your website.

Brittany Herzberg [00:45:19]:
Yeah. So we do still want you optimizing everything, but just I would challenge, slash, encourage you to maybe pause the Instagram efforts or TikTok or wherever it is that you are and focus on your podcast and your website just for two weeks. Just implement some of the stuff that we've talked about. I have a free checklist. I'll make sure that Leah has it. You can listen to this. You can go binge all of my episodes on my podcast, and you can really make a big difference for your business for the long term.

Content That Lasts: Why SEO Outlives Social

Leah Bryant [00:45:46]:
Yes. Thank you.

Brittany Herzberg [00:45:49]:
I love that moment of silence for your Instagram, your time spent on Instagram. But really, though, like, so True. Many of us are so tired of it.

Leah Bryant [00:45:55]:
Yes.

Brittany Herzberg [00:45:56]:
And the reason is because you pump out this content that's really not built to last for more than 24 to 36 hours.

Leah Bryant [00:46:02]:
If you're lucky, that Instagram is going to show you to anybody, like, actually follows you. Right. So versus I know that, like, if I'm doing all the things that I need to do for SEO, I am going to show up in search results.

Brittany Herzberg [00:46:13]:
Yeah.

Leah Bryant [00:46:13]:
Heck, I'm even showing up in ChatGPT now.

Brittany Herzberg [00:46:15]:
So, like, exactly.

Where to Find Brittany (Website, IG, Threads, Podcast)

Leah Bryant [00:46:17]:
Brittany, this has been so incredible. I feel like we've taken something that can feel so big and scary and we've made it, like, way more doable for podcasters. Before we wrap up, I would love for you to share where the folks can find you, connect with you, learn more, grab all your resources, all the things. Please share.

Brittany Herzberg [00:46:35]:
Yeah, so I subtly plugged them, but you can go to my website. It's brittneyherzberg.com I also am most active on Instagram and threads and on both, I'm BrittanyHerzberg. Do not try to spell it. We will have the links for you. You can of course come over and hang out at the basic vlog. It also it will show up if you type in SEO for entrepreneurs. And I'm really grateful to be able to share more about SEO because it does feel like this really daunting, overwhelming monster of a thing. And it's actually quite easy to do.

SEO Is Easier Than It Looks

Brittany Herzberg [00:47:06]:
And once you start doing it, I have people in my programs right now who are like, really? That's it, right? It's that word. It goes here.

Leah Bryant [00:47:14]:
That easy?

Brittany Herzberg [00:47:15]:
That's it.

Leah Bryant [00:47:16]:
Yes. I love it so much. For everyone listening, here's what I want you to remember. SEO isn't about chasing algorithms, as Brittany has said too. It's about making sure the content you've worked so hard to create is getting found. Your podcast can and should keep working for you long after your episode goes live. I'll make sure that all Brittany's resources, all the things we've mentioned, this is going to be the longest mentioned resources in the history of ever. So that you could connect with her and dig deeper.

Leah Bryant [00:47:48]:
And if you are ready to make your podcast more discoverable, I want to invite you to subscribe to my free newsletter. Every week, I am sending actionable strategies to help you grow smarter, not harder. We want to be strategic, right? Including ways to fold SEO into your podcast routine without adding more to your plate. The link is also in the show Notes. Until next time, keep podcasting with purpose. Keep your episodes SEO optimized and above all else, keep it seamless.