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podcast strategy

Podcast Strategy: Build a Show That Grows Your Business

Here's what you can expect from this episode:

Launching without a podcast strategy? That’s like building a house without a blueprint—technically possible, but it’s gonna be shaky when the storm hits.

 

In this episode of Podcasting Problem Solver™, we’re kicking off a brand-new mini-series all about the SEAMless Podcast Framework, starting with the “S”: Strategy.

 

Because here’s the truth: a mic and an idea aren’t enough.
Not if you want your podcast to grow your business, attract aligned clients, or position you as the go-to expert in your space.

 

If you’ve ever caught yourself saying:
“I just need to hit record and figure it out as I go.”
or
“My show is live… so why isn’t it leading to leads?” … this episode is your strategic reset.

 

I’m breaking down the exact foundational work I do with my 1:1 clients—the questions we ask, the clarity we uncover, and the way we align the podcast with their big-picture business goals. You’ll learn how to define your deeper “why,” speak directly to your dream listener, and design a show that doesn’t just sound good—it drives results.

 

If you’re tired of throwing episodes into the void and hoping they stick, it’s time to build something that actually works for you, not just another task on your to-do list.

Here’s what’s covered

[00:01:22] Why strategy is your foundation, not your fallback
Podcasting without a plan is like driving without a map—you might eventually get somewhere, but not without a lot of U-turns. A strong strategy anchors your message, gives you clarity, and keeps you consistent when motivation dips or life gets busy.

[00:03:08] Your podcast’s real job in your business
Is it meant to attract leads, nurture relationships, build authority, or all three? We’ll unpack the role your podcast plays in your sales ecosystem and how to design it as a tool that actually supports your goals, not just fills your content calendar.

[00:05:19] Defining your dream listener (no, it’s not “everyone”)
A vague audience leads to vague results. This section helps you zero in on your ideal listener—what they’re Googling at 11 p.m., what problems they’re facing, and how your show can speak directly to their needs. This is how you go from background noise to must-listen content.

[00:07:38] Crafting content pillars that connect and convert
Your podcast isn’t just a place to riff—it’s a brand-building platform. I’ll help you define 3–5 content pillars that align with your offers, keep you focused, and give your audience a clear reason to keep tuning in.

[00:10:50] Aligning your podcast with your offers
The best podcasts don’t just educate—they create a breadcrumb trail back to your paid services. We’ll talk about how to naturally weave in your expertise, case studies, and soft CTAs so listeners know exactly how to take the next step.

[00:12:39] Building a launch timeline that actually works
Burnout is the fastest path to podfade. I’ll walk you through how to reverse engineer your launch with realistic deadlines, buffer time, and pre-launch marketing that builds buzz before your show even drops.

[00:18:42] What happens when you launch with a strategy
Spoiler: it’s not just about better content—it’s about better results. When your show is strategic, the magic shows up in your DMs, your client roster, and your confidence. This is where your podcast starts working for your business, not against it.

Whether you’re gearing up to launch your very first podcast or having that honest moment of “this show isn’t doing what I hoped it would,” this episode is your starting point—or your turning point. Because without a strategy, podcasting can quickly become just another noisy task on your content list.

 

But with the right structure?

 

It becomes a tool for trust. A magnet for the right-fit clients. A platform that works with your business goals instead of competing with them.

 

This episode gives you the clarity, focus, and framework you’ve been craving—not just to get started, but to build something sustainable, strategic, and successful.

 

“You don’t need just a podcast. You need a podcast with purpose.” — Leah

 

Ready to launch with less chaos and more clarity? Subscribe to my newsletter for weekly strategic tips.

 

Have a question you want answered on an episode? Submit it here.

 

Your podcast isn’t just a microphone moment—it’s a movement for your message.

Resources Mentioned:

Podcast Growth Discover Call
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Hi, I’m Leah

Your go-to podcast growth strategist, coach, and host of Podcasting Problem Solver

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More about Podcasting Problem Solver TM

Are you an entrepreneur, coach, or small business owner looking for practical guidance on podcast growth, monetization, SEO, and marketing—plus how to grow your audience and turn your podcast into a powerful marketing tool? You’re in the right place.

Podcasting Problem Solver™ delivers step-by-step strategies, proven frameworks, and behind-the-scenes insights to help you launch and grow a podcast that aligns with your business goals.

If you’re looking for clarity on your podcast strategy, marketing support, or insights on building a show that works for your brand, you’ll find it all here.

Follow now and discover how to launch, grow, and market your podcast with confidence—no tech overwhelm required.

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