Meet Your Host: Leah Bryant, Podcast Growth Coach & Producer
Leah Bryant [00:00:04]:
Hello, hello, and welcome to the very first episode of the Podcasting Problem Solver. So excited for this. This has been the works for a long time. But who am I? I'm your host, Leah Bryant, full-time podcast producer, growth coach, and founder of Leah Bryant Co, where we help entrepreneurs and personal brands launch binge-worthy podcasts without the stress or tech meltdowns.
If you've ever said:
- “I wanna start a podcast, but I don’t know where to begin,” or
- “I have a podcast, but I’m not seeing growth…”
Then this show is for you.
What You Really Need to Start a Podcast (And What You Don’t)
How to Launch a Podcast That Grows Your Business
Leah Bryant [00:00:43]:
Today, we’re kicking things off with a big-picture overview of what it actually takes to start a podcast — the right way. Especially if you're a business owner who wants your podcast to work for you, not just add more to your to-do list.
I've worked with 6- and 7-figure business owners who launched incredible shows—even when they started with the mic still in the box.
The Truth About Podcasting for Entrepreneurs
Leah Bryant [00:01:47]:
Podcasting isn’t about sounding cool. It’s about showing up consistently and strategically. The best shows are:
- Useful and clear
- Aligned with your offers and values
- Focused on building trust with your audience
That’s why I created the SEAMless Podcast Framework™.
The SEAMless Podcast Framework Explained
The 4 Core Phases of a Strategic Podcast
Leah Bryant [00:02:32]:
This is your roadmap to launching with clarity and confidence. SEAM stands for:
- Strategy – Know your audience, niche, and goals
- Execution – Record, produce, and launch effectively
- Attraction – Use SEO, content, and visibility strategies
- Momentum – Stay consistent and sustainable long term
I’ll be breaking this down across future episodes, so stay tuned.
Start With Your Podcast Purpose
Define Why You're Starting a Podcast (And Who It's For)
Leah Bryant [00:03:20]:
Ask yourself:
- Why do I want to start a podcast right now?
- What do I want the show to do for my business?
- Who do I want to help, entertain, or connect with?
Your answers shape everything — from the title and concept to how you attract and retain listeners.
How to Make a Great First Impression in Podcasting
Leah Bryant [00:04:27]:
Think about what will make your ideal listener stop scrolling and press play. Your messaging and podcast artwork should speak directly to the problems they already know they have.
Podcast Launch Checklist: What You Actually Need
The Must-Haves for Launching a Podcast
Leah Bryant [00:05:02]:
Here’s what you really need:
- A clear topic and niche
- A show name and format (solo, interview, co-hosted, etc.)
- Branded cover art
- A 1–3 minute trailer
- At least three episodes to launch with
Skip These: What You Don’t Need to Start a Podcast
Leah Bryant [00:05:42]:
You don’t need:
- Fancy tech
- Perfect editing
- A big audience
What you do need is:
- A clear message
- A thoughtful plan
- A repeatable system for offering value consistently
Common Podcasting Mistakes to Avoid
Why Podcasters Burn Out (and How to Prevent It)
Leah Bryant [00:06:35]:
The biggest mistake? Launching without a plan.
No promo, no clarity, and no alignment with your business = fast burnout.
Your podcast should fit into your marketing ecosystem. That’s where the SEAMless Framework comes in again.
Using Your Podcast as a Sales & Marketing Tool
Building Trust and Authority with Every Episode
Leah Bryant [00:06:35 continued]:
As you move through the SEAM phases, you’re not just podcasting — you’re marketing.
Your episodes can:
- Reflect your sales messaging
- Attract aligned clients
- Build authority and belief over time
Real Client Example: Rebranding for Authority
Leah Bryant [00:07:27]:
One of my clients had a great podcast with strong guests, but it wasn’t converting.
After an audit, we:
- Rebranded the show
- Shifted to thought-leadership content
- Positioned her as the expert
Now? Her show is growing and bringing in business.
Ready to Launch? Here's Your Next Step
Grab the Podcast Launch Roadmap + Private Podcast
Leah Bryant [00:08:20]:
I created a private podcast and launch roadmap that walks you through my exact process. It’s like having me in your pocket — guiding you step by step.
Want to keep learning? Make sure you’re on my free newsletter for weekly podcast strategies and behind-the-scenes tips.
Final Thoughts + Invitation
Your Voice Matters — Let’s Make Podcasting Work for You
Leah Bryant [00:09:05]:
If this episode gave you clarity or a breakthrough, follow the show and send in your podcasting questions — I just might feature you on an upcoming episode.
🎧 And if you’re ready to launch or relaunch with support, check the description for free resources and ways to work together.
Until next time, keep it seamless and keep solving one podcast problem at a time.
