Leah Bryant [00:00:00]:
hello and welcome back to the Podcasting Problem Solver. I'm Leah Bryant, your host and certified podcast growth coach, producer, and the go to for turning your podcast into strategic success. This is part three of our Seamless Podcast Framework series, and today we're digging into a phase that's easy to overlook, but trust me, this is where the magic happens. We're talking about attraction, how to get the right people to find, follow, and fall in love with your show. Because here's the deal. You can have the best mic, the juiciest content, the most strategic plan. But if no one's listening, well, that's like cooking a gourmet meal and forgetting to invite the guest. And you know, I'm not letting all that effort go to waste.

Leah Bryant [00:00:55]:
Let's break down how to build a podcast that pulls people in and keeps them coming back. Step one, we want to craft a show that stands out without trying to be everything to everyone. So I want you to repeat after me, my podcast is not for everyone. And that's a good thing. The podcasts that grow aren't the ones trying to please the masses. They're the ones that speak directly to a specific kind of listener. Clearly, confidently, and consistently. So how do you dial that in? Well, I'm going to share that with you.

Leah Bryant [00:01:31]:
First, you want to get crystal clear on your ideal listener. What are they googling at midnight? What's stressing them out this week? What transformation are they craving? And how does your podcast deliver it? Your show should feel like a yes. This moment for them. Define your niche and go deeper, not broader. A podcast for moms is vague. A podcast for moms building service based businesses during nap time. Well, now we're talking. Number two, make a promise you can actually keep.

Leah Bryant [00:02:05]:
This doesn't have to be fancy. Just answer. What will someone consistently walk away with after listening to your show? Clarity, confidence, strategy, real stories. Pick your lane and commit. An example would be instead of a podcast about marketing, try weekly tips to grow your coaching business without burning out. Next, we want to let your personality shine. Whether you're warm and witty or direct and dry, lean into what makes you you. People don't bend shows because of perfect editing.

Leah Bryant [00:02:42]:
They binge shows that feel real. For example, one of my clients, Holly, leaned into her pop culture references and casual tone, and her audience loves it. She didn't need to sound like npr. She needed to sound like herself. Next, a common trap to avoid. Don't name your podcast for you. Name it for them. Your title, your tagline and description should clearly tell the listener what it's about, who it's for, why they should care, and if you're stuck, this is where I come in.

Leah Bryant [00:03:15]:
This is exactly the kind of clarity we build inside my Podcast Growth coaching sessions. Step number two we want to use SEO without losing the Plot let's be real. When most podcasters hear SEO, their eyes glaze over the but podcast SEO is not about stuffing keywords or gaming the algorithm. It is about helping the right people find your show exactly when they need it most. Here's how to do that without needing a marketing degree. You want to use clear, searchable episode titles. Instead of clever puns or vague hooks, use titles that mirror how your listener would search. Think about how how to launch a podcast that attracts clients, or find ways to stay consistent with your show.

Leah Bryant [00:04:05]:
Not mic check 1, 2, 3 or another day, another download. Ask yourself if I search this in Apple or Spotify, would I click it? Next we want to add relevant keywords to your descriptions. Include your primary topic. So like podcasts for solopreneurs, podcast workflow tips, coaching business podcast, we want to weave that into your show description, which is that one time summary in Apple Spotify, all the podcast players in each episode description, the show notes are long form blog style copy and then your website or blog page, especially in the headers. Pro tip Write for humans first in Google second. The more natural and helpful your copy, the better it will perform. Transcripts not only boost accessibility, but it also gives search engines more context. Apple Podcasts now generates them automatically and Spotify is rolling this out too.

Leah Bryant [00:05:06]:
But having a full transcript on your website can increase time on page, improve keyword relevance, help your content get indexed faster. So if you use Buzzsprout, which I recommend, you can easily copy your transcript into your episode page or embed a transcript plugin on your website. And if you want to do the transcript manually, you can. There's tools like Otter Riverside also does transcripts. When you record your episode, they make it super easy to generate transcripts and repurpose them not only into your show notes, but social posts and more. Next up, we want to optimize your podcast website. If you're publishing episodes on your own site, Fabulist. This gives you control over meta descriptions, page titles and internal links.

Leah Bryant [00:05:53]:
We want to make sure that each episode has a clear headline with your focused keyword. We want to embed your audio player call to action. So like subscribe, join your list, book a call and we also want to have episode highlights with timestamps. And if you're not ready for a full website, A simple landing page with key info plus links still works. Just make sure it's SEO friendly and easy to navigate. If you want help mapping your keywords and optimizing your podcast description, this is something that I cover inside my podcast growth coaching sessions to make sure you're not missing these easy SEO wins. Step number three primarily goes to people who have not launched before, but if you have launched, this also can apply to you when you're publishing your episodes, we want to build the buzz before your episode goes live or before you launch. Because one of the biggest mistakes that I see podcasters make, they wait until the show is live or the episode is live to start talking about it.

Leah Bryant [00:06:57]:
If your first promo post is surprise my podcast is out or surprise new episode, you've already missed the chance to build that momentum. That pre launch buzz is your secret weapon. It's how you create curiosity, excitement and buy in before your episode even drops. So start with a simple promo timeline. You don't need a gigantic launch campaign, just give yourself a few weeks to build up so your audience isn't caught off guard. And this is primarily for when you're launching. Here's a light touch example. Week one Tease your podcast name and concept.

Leah Bryant [00:07:33]:
Week two Share behind the scenes content like your equipment bloopers, your workspace. Week 3 Introduce your trailer or episode sneak peek and then in week four your official launch you would have that and then your call to action to follow, listen and share. If you are publishing weekly then you could do a three day promotion period for each episode. The day your episode goes live, you can post something in the morning about the episode, maybe go live that evening about the episode. The second day after you can post a quote and a reel and then on that third day after your episode is live, you can maybe post about an opportunity that people may miss about this subject and go live again. Or maybe put in your stories a poll. Next we want to show your messy middle. This is important.

Leah Bryant [00:08:27]:
I talk about this on pretty much every Discovery call I have for launches. People love being part of the process, so let them in early. When they're a part of the process, they're more invested in the outcome. So you can do things like cover art, drafts and polls. Which one of these do you love most? You could do a mic test reel or behind the scenes video. You could even do a clip of your entry, music or trailer with a countdown overlay. You don't have to have it all figured out. In fact, sharing the journey builds the trust and shows your audience they're growing with you.

Leah Bryant [00:09:06]:
I love having clients use their Instagram stories or threads to invite their audience to vote on episode titles or even ask questions because engagement now equals listens later. Next, we want to build a wait list with purpose. Even if it's just a simple flodesk form or Google sheet. Having an email list gives you a direct line to your biggest fans. No algorithms, no noise. So sweeten the sign up with like exclusive trailer access or bonus episodes, a free Checklist or a PDF early access to maybe an episode or two before they drop. Even 20 to 30 warm subscribers can make a difference on launch day and going forward when you publish. Want a done for you waitlist page? Well, I do help clients set these up inside my coaching sessions and production services.

Leah Bryant [00:10:04]:
Next, we want to involve your community. This is where buzz turns into buy in. Poll your followers, ask your audience for guest suggestions. Let people vote on your launch date or first few topics. You could do this after your launch too, because if they contribute, shout them out in the episode. People love to be recognized because again, when someone's involved in the buildup, they're way more likely to listen, share and cheer you on if you're not sure what to post or when to say what. This is exactly what we cover in the attraction phase of the seamless Podcast framework inside my coaching sessions and with my support clients. All right, step number four.

Leah Bryant [00:10:49]:
We want to make your show easy to share. Here's your goal. When someone loves an episode, it should take them two clicks or less to share it with a friend. People love to share things that make them look smart, helpful or hilarious. So if your podcast isn't getting shared, it's not always about the content. Sometimes it's just not shareable enough. Attraction isn't just about getting found. It's about creating those little you gotta hear this moments that make people want to hit forward.

Leah Bryant [00:11:22]:
Here's how to make that easier for your audience. Turn those key moments into visuals. You don't need to become a full time designer or a videographer. Just take one to two powerful takeaways from each episode and turn them into quote graphics, swipeable carousels, a reel you can pull your favorite quote while editing, especially if you're using a tool like Riverside's text based editor to highlight mic drop moments as you go. And if visuals aren't your thing, that's something I help clients streamline inside both of my coaching and production packages. We want to use show notes that invite sharing. That's right Add one liners or bolded pull quotes your audience can copy and paste. Even better, include a Share this quote button on your blog post or email with a pre written tweet or Instagram caption.

Leah Bryant [00:12:18]:
So for example, there was a quote that I love from myself from last episode and that quote is execution isn't about doing all the things, it's about building a podcast process that fits your life and leads to real results. Now that quote, that's gold for sharing and it's in your listener's feed before they even finish the episode. Right? So what do you do when you have all of that? You need to prompt the share in your actual episode. This is one of the simplest but most powerful tricks. Just say it out loud. So try this. If this episode made something click for you, text it to a friend or tag me on Instagram Stories. I'd love to hear what landed.

Leah Bryant [00:13:04]:
You can do this subtly in your outro right after your call to action to follow a review. And most importantly, don't forget to make your handle easy to remember and repeat something like tag me at Leah bryantco. I seriously love seeing what's resonating for you. So what you can do, and here's a pro tip for you, is create a branded share this script and drop it into your recording checklist so it becomes like second nature to you. And here's a bonus. Make it easy for guests to share. So if you are doing interviews, send guests a simple share kit, right? So you a direct link to your episode. Pre written social caption canva templates for Instagram, Facebook, LinkedIn, whichever one you want to use, or all three quote images or audiograms or reels.

Leah Bryant [00:13:53]:
We want to keep them under about 30 seconds. Guests often want to support you. They just need the tools and the nudge. And this is something that I do build into client workflows so sharing isn't an afterthought. It's baked into the plan from day one. If you're nodding along and thinking, oh my gosh, this sounds great, but when do I have time to do all of this? Leah, that's where a repeatable podcast workflow comes in. And this is something I help coaching and production clients with all the time. Sharing isn't just about audience growth, it's a trust transfer.

Leah Bryant [00:14:28]:
That's right, when someone shares your show, they're saying this is worth your time. And that, my friends, is gold. All right, step number five, stay consistent with your presence. I want to clear something up right now. Attraction doesn't end after you launch. It's not a set it and forget it kind of situation. It's about building trust over time. And trust comes from showing up when and where your audience expects you.

Leah Bryant [00:14:59]:
But consistency doesn't mean you need to post five times a day across eight platforms. Please do not do that. It means creating a sustainable rhythm that your audience and future self can count on. So here's how we make it work without burning out. Okay, so you want to choose one or two platforms and commit. You don't have to be everywhere, remember that. But you do need to be somewhere your audience already is and hangs out. So that might look like Instagram or threads.

Leah Bryant [00:15:30]:
LinkedIn for B2B email for the long name. If you don't have a list, definitely fix that. You want to pick your top two and go deeper, not wider. So example, repurpose one episode into three to five posts per week. You could have like a quote, a takeaway, a story, a teaser, a call to action. And if you want help with that repurposing rhythm, that's exactly what we cover in my coaching sessions. Now we want to build a visibility plan into your workflow. If content is a thing that falls through the cracks each week, it's not a discipline issue, it's a systems one.

Leah Bryant [00:16:09]:
That's why I always recommend batching your episode and your content in one sitting, or blocking a separate day for visibility to dos. Visibility to DOS might include posting a reel on launch day, sending your newsletter with a call to action to listen, or posting a quote from the episode with your take. Consistency becomes so much easier when your content calendar supports your podcast calendar and vice versa. You also want to automate what you can. So here at LBC we use tools like ClickUp and Flow Desk. So ClickUp because yes, we love podcast templates. And then we have Flow Desk or whatever email provider you use for your automated email flows. Automation equals more time to create and less time feeling behind.

Leah Bryant [00:17:00]:
And if you want to ClickUp podcast template, I do share those and help set those up and create those in my coaching containers. Link below if you want to book a call. So we want to stay consistent on your podcast too. Remember, you're not just showing up on socials, you're showing up in their ears. So even if your growth feels slow or your energy dubs keep going, your podcast is planting seeds long before you see visible results. Pro tip for you record buffer episodes during high energy weeks and schedule them ahead so your consistency isn't dependent on your mood or your calendar. And hey, if you're feeling stuck or low on motivation, then go sign up for my newsletter. The link is below.

Leah Bryant [00:17:44]:
I share behind the scenes pep talks and strategy tips every single week. Remember, consistency equals trust equals attraction. It's not just about downloads, it's about becoming the voice your listeners trust. That happens over time, and it happens through consistent value driven presence. Even one thoughtful post or one helpful newsletter per week can make a really big impact. And if you want to map out a visibility plan that actually fits your life, click the link below for a free discovery call to talk through your podcast growth strategy. I'll help you figure out what to post, where and how often without the burnout all right friend, let's hit pause for a second and recap what we've covered today. Because attraction isn't just a buzzword, it's the key to making your podcast magnetic.

Leah Bryant [00:18:38]:
You crafted a show that actually stands out because you're not for everyone and that's your superpower. You learned how to make SEO your friend, not your frustration. You've got a solid plan for building buzz before your episode drops. You know how to make your content easy to share and spread the word. And you're leaving here with a consistency plan that doesn't rely on hustle or burnout. Remember, people can't hear your brilliance if they don't know your show exists. And if you're sitting here thinking, wow, this is the missing piece I've been looking for, you're not alone. Most podcasters don't have a real visibility strategy and that's why their growth stalls.

Leah Bryant [00:19:21]:
But you? You're building something intentional. And hey, if this episode sparked a light bulb for you, can you do me a quick favor? Snap a screenshot, share it on Instagram, and tag me @leahbryant_co. I love to reshare it, cheer you on. Or if you want more tips like this in your inbox, subscribe to my newsletter. The link's below. I send quick, actionable podcast growth strategies and tips every single week. And of course, follow the show so you don't miss next week episode, where we wrap up this mini series with momentum, the final phase of the Seamless Podcast Framework. I'll show you how to keep going, build traction, and make your podcast work long after you launch.

Leah Bryant [00:20:04]:
Until then, keep showing up with purpose, keep sharing your story, and keep it seamless. Because your podcast isn't just a microphone moment, it's a movement for your message. See you next week.