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When to Update Your Podcast Intro (and How to Write One That Works)

Here's what you can expect from this episode:

Update your podcast intro and you’ll instantly refresh the first impression your show makes. If it feels outdated, too long, or no longer aligned with your business, it could be turning listeners away before they even hear your content.

 

The good news? A well-timed podcast intro update can make your show feel current, relevant, and magnetic to the right audience. Whether you’re figuring out how to write a podcast intro or wondering when it’s time for a change, this Thursday Quick Win has the answers.

Here’s what’s covered

[00:01:00] 3 Clear signs your podcast intro needs an update. From outdated messaging that no longer speaks to your audience, to offers you don’t sell anymore, to intros that drag on way too long, you’ll hear how to spot the red flags.

 

[00:02:00] How to write a podcast intro that actually attracts listeners. I’ll share a simple formula: who you serve, what your podcast delivers, and why they should care. By focusing on clarity instead of cramming in your full resume, you’ll create an intro that hooks new listeners instead of pushing them away.

 

[00:03:00] The ideal length for a podcast intro (and why it matters). I’ll explain why keeping your intro short and strategic—ideally under 30 seconds—keeps attention high and signals professionalism. Plus, how to balance personality with brevity so your show still feels like you.

 

[00:04:00] Practical examples of intro “tune-ups.” You’ll hear how small wording shifts, like swapping a generic tagline for one that clearly names your audience, can make your podcast more discoverable and aligned with your business goals.
Your podcast intro isn’t just background noise. It’s the first impression you make with every new listener. If it feels stale, vague, or overly long, you risk losing them before the real value of your content even starts. On the flip side, a clear and current intro sets the tone, builds trust, and positions your show as worth their time.

 

For entrepreneurs and small business owners, this is especially important because your podcast isn’t just a creative outlet; it’s a growth engine for your brand. An optimized intro ensures your message connects with the right people and supports your bigger business strategy, from visibility to lead generation.

 

Think about it: your intro is like the welcome mat to your podcast. If it’s clean, inviting, and matches your style today, people are far more likely to stick around. If it feels outdated or overwhelming, they’ll move on.

 

“Your podcast intro isn’t background noise. It’s prime real estate that sets the tone for your entire show.”-Leah

 

Remember: your podcast is growing, and your intro should grow with it. A refreshed intro ensures that every new listener hears the version of your brand that’s relevant today.

 

Hit play to find out exactly when to update your podcast intro and how to write one that keeps listeners hooked.

 

And if you want more insider tips on podcast strategy, promotion, and growth, make sure you’re on my newsletter list. I share a fresh strategy every week to help you grow your podcast without overwhelm.

 

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Check out SEO for Established Entrepreneurs: The Basic B

Introduction: Welcome to Podcasting Problem Solver

Leah Bryant [00:00:05]:
Welcome back to the Podcasting Problem Solver. I am your host, Leah Bryant, podcast growth strategist and coach, here to help entrepreneurs turn their podcast into a powerful growth asset without overthinking every single little detail. This is your Thursday Quick Win, a short tactical tip to help you build a podcast that works for your business, not just in your business. Before we dive into today's episode, I want you to hear directly from one of my clients. This is Brittany Herzberg. She's an incredible SEO strategist and she's sharing what it's like to partner with me on her show. And I think you'll love what she has to say.

Client Testimonial: How Strategic Podcast Support Drives Results

Brittany Herzberg [00:00:43]:
Hi, this is Brittany Herzberg, your favorite SEO strategist and host of the Basic B podcast. I work with Leah and I cannot even begin to tell you what a relief it is to know that once I record my episodes, Leah's got the rest taken care of. But the amazing audio quality and improved flow of conversations isn't even the best part. Leah is full of the latest and greatest strategic ideas that help me grow my podcast and reach even more listeners. Case in point, Leah suggested I make one tiny tweak to my show title. And you know what? My downloads increased by 45% in three weeks. I always think of it as our podcast, not just my podcast. If that's the kind of collaboration you are looking for, what are you waiting on? This is your sign.

Why Your Podcast Shouldn’t Be a Solo Project

Leah Bryant [00:01:22]:
I just love that story from Brittani. And she's right. Podcasting doesn't have to feel like a solo project. With the right strategy and support, your show can do so much more than just exist. It can grow, connect, and convert. All right, today's tip. When to update your podcast intro and what to say. Because if you've been using the same intro since episode one, it might be time for a tune up.

When to Update Your Podcast Intro

Leah Bryant [00:01:45]: Your podcast intro sets the tone. It's the first thing your listener hears every time they press play, and it's so often overlooked. So here's your reminder. If your business, brand or audience has evolved, your intro should evolve with it. And side note, this goes with your podcast as a whole too. Okay, so here's three signs it's time for an update.

1. Your Messaging Has Shifted

Number one, your messaging has shifted. If your intro still says welcome to my podcast, where we talk about all things entrepreneurship, but now you're focused specifically on service providers, wellness CEOs, et cetera, you're not speaking directly to the people you actually want to attract, right? Your intro should sound like it was written for today's listener, not who you thought you'd serve when you launched.

Leah Bryant [00:02:30]:
And this, my friends, is strategy and attraction in my seamless podcast framework, because messaging matters.

2. You’ve Added Offers or Changed Direction

Number two, you've added offers or changed direction, and that's okay, because it happens, right? It's all part of evolving in business. And in podcasting, are you mentioning a course you no longer sell? Maybe you're still calling your business ABC when you've rebranded to xyz. If your intro is stuck in the past, new listeners will be confused before you even get to the content. So we want to keep your intro height level so we don't have to update it every time your offer shifts. Instead of naming something specific, you could say helping entrepreneurs launch and grow podcasts that build their brand and bring in clients broad enough to evolve, clear enough to attract.

3. Your Podcast Intro Is Too Long

All right, number three, it's just too long. Listen, if your intro is 90 seconds of background music and then a minute of you reading your entire resume, you know what's going to happen.

Leah Bryant [00:03:30]:
Listeners are going to tune out. You've literally got 10 seconds to hook somebody. So what I want you to do is think about it like this. Who you help, what the podcast delivers, and why they should care. Bam. Plain and simple. Keep it clear, keep it tight, keep it relevant. Your intro is prime real estate.

Leah Bryant [00:03:47]:
Make sure it reflects your current strategy, not last year's. Okay. All right. If you, my friends, like tips like this, then you need to be on my email list. Come join the party. It's super fun. A deep dive into a topic each week to help you turn your podcast into the business, building momentum that it can be. Link is below and I'll see you there.

Closing Thoughts: Keep Your Podcast Intro Fresh and Aligned

Leah Bryant [00:04:08]:
So remember, your podcast is growing. Make sure your intro is growing with it. Until next time, keep showing up with purpose. Keep that intro short and keep it seamless. And I'll see you next week.

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Hi, I’m Leah

Your go-to guide for making podcasting way less complicated and host of Podcasting Problem Solver™

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More about Podcasting Problem Solver TM

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If you’re looking for clarity on your podcast strategy, marketing support, or insights on building a show that works for your brand, you’ll find it all here.

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