How to Pick the Best Podcast Production Company for You | Quality & Care vs. Getting It Done

Podcasting isn’t for the faint of heart. On the surface, it may seem like simply jumping on the mic and sharing your wisdom, value, and awesome personality. However, there is so much more that goes into it. The “not so glamorous” podcast production tasks start to pile up, leaving many business owners in a stressed-out frenzy. If you’re reading this and thinking, “this is sooooo me!,” then, friend, it may be time to outsource.

Now, before you start Googling the best podcast production companies out there, let me tell you – not all podcast producers are created equally. Some are all about delivering podcast production services with quality and care (hi, that’s us!), while others take a “just get it done” approach to podcasting. So how do you choose? I’ve got you covered with everything you need to know about choosing the best podcast production company based on what’s most important to you. 

Why Partnering With The Right Podcast Producer Matters

Here’s the deal – every podcaster has their own personality, purpose, and goals for their podcast. Some may be in it just to have fun and build community, while others are in it to drive significant traffic to their website, services, and products. Everyone has their own budget set aside for podcast production services, so you have to think about what’s truly important to you. 

No matter what your goal or budget is, I truly believe that finding a podcast producer who focuses on podcast quality and caring for you (and your audience!) trumps “just gettin’ it done” any day. After all, if you’re taking the time to plan, record, and promote episodes, don’t you want your audience to be able to find your episodes, hear you clearly, and access the show notes and resources you promise? 

How Our Podcast Production Services Transformed This Client’s Results

To paint a pretty picture of just how important choosing the best podcast producer is, let me share a little story with you. We started working with a new podcast client in July 2024. Before coming to us at Leah Bryant Co., they had a previous team that handled their podcast. Not to throw shade at anybody, but in my opinion, that team was just doing the basics. 

When our podcast ninja team came on board, we focused on improving the quality of the audio, gave suggestions for how to make the podcast better, and focused heavily on SEO. And guess what? This client’s downloads have DOUBLED in just 2 episodes, and they were REPLAY episodes! The proof is in the metrics below! 

Pretty exciting, isn’t it?! Our client was ecstatic and said that it is such a huge difference to have a team that cares and really gets her brand voice. 

How to Choose the Best Podcast Production Company

Podcast producers do a lot (like… a lot). You can see for yourself right here. Whether it’s managing guests, editing, producing, scheduling, doing SEO, creating show notes and assets, or planning future episodes, the cycle never stops. It repeats with Every. Single. Episode. 

You might think it would be impossible to find a unicorn podcast producer that’s good at ALL of this, but trust me – it’s not. You just have to know what you value and what to look for when vetting potential podcast production companies to work with.

Of course, finding an experienced podcast production company with tons of happy clients, great results, and testimonials is nice. However, it’s also important to take note of the quality of the episodes they produce, what their main focus is, and the role they play in SEO (AKA, getting your podcast seen online!).

What To Look For In The Best Podcast Production Companies  

When choosing someone to help you with podcast production, keep these 3 things in mind, and if they don’t check all 3 boxes, you may want to keep on searching!

1. Episode Quality

Episode quality is HUGE in my opinion. You want your audio quality to be crystal clear as well as the quality of the transitions in your episodes. Confession: clunky transitions and faded audio make my skin crawl. Listen to your episodes and think about how the quality sounds compared to others in your niche. 

2. Attention to Detail

A podcast producer’s attention to detail is a MUST when choosing someone to help produce your show. Do they catch the “uhms” and “likes” that need to be edited out? Do they write error-free show notes that match your brand voice? Are all links in the resource section correct? (Broken links – another pet peeve of mine!). It’s these types of tasks that can make or break a show – so be sure to find someone who places importance on them and tackles each detail with the quality and care it deserves (and that you’re paying for!). 

3. SEO

Now the fun part – SEO. Search Engine Optimization if you didn’t know. 😉 It’s the sometimes forgotten part of podcasting that I totally geek out on. Focusing on SEO can benefit your podcast in sooo many ways – from getting your show found via Google search, to optimizing SEO in the podcast players, setting your show up for success with optimized website show notes and episode descriptions, and using links the right way. I could go on for days about SEO. In fact, I have a whole blog post about upping your podcast SEO game here. Just trust me – you don’t want to sleep on SEO, so make sure the podcast producer you choose values it as much as you do. 

If it feels overwhelming to find a podcast producer with all of these characteristics, let’s narrow it down just a smidge. My hot take is that audio quality and podcast SEO are the two most important things for any podcast. Therefore, you want a podcast producer who cares about these things, is a rockstar at them, and that won’t shortcut those key elements of your podcast. 

Your Next Steps In Choosing a Podcast Producer

Have I left you inspired to make a positive change for your podcast? I hope so! Maybe you want to focus on better audio quality or really nail down your SEO. Whatever your takeaway is – I can’t wait for your show to reap the benefits! 

If you’re ready to kick it up a notch with a podcast producer that delivers quality and care each and every episode, then we’d love to work with you! Here at Leah Bryant Co, the level of quality and care we give each client is the same. We treat your podcast like our own, because after all, your podcast is a direct reflection of us. 

If this all feels a little too daunting right now, just reach out to me. We can talk it through so you can feel confident in your next steps. 

If you’re ready to learn where your podcast can improve and how you can better optimize it for growth, book a call with me today for a Podcast Audit + SEO Strategy Packet!