podcast-promotion-strategies-for-entrepreneurs

3 Podcast Promotion Strategies Every Entrepreneur Should Use

Here's what you can expect from this episode:

Promoting your podcast doesn’t have to mean hustling on 17 different platforms. Raise your hand if you’ve ever felt like your episodes are packed with value… but the downloads are barely trickling in. You’re showing up. You’re creating content that your audience knows they need. But somehow, your show feels invisible.

Guess what? You don’t need to spend hours creating brand-new content for every platform just to get noticed. Some of the simplest podcast promotion strategies are hiding in plain sight, and most podcasters skip them altogether.

In this Thursday Quick Win, I’m sharing three often-overlooked places to promote your show that will help you grow your podcast without adding more to your to-do list. These strategies work for entrepreneurs and small business owners who want to attract listeners, boost visibility, and turn episodes into leads, without the burnout.

Here’s what’s covered

[00:01:00] Why your email signature is a powerful but underused way to promote your podcast and turn every message into a soft promo

[00:02:00] How a pinned post on Instagram, Threads, or LinkedIn can drive new listeners to your show without constant effort

[00:03:00] The intake form trick that pre-frames your expertise and gets potential clients listening to your podcast before you even hop on a call

If you’re an entrepreneur using your podcast to support your business, your content should be working for you, not collecting dust. These podcast marketing tips are designed to fit into systems you already have in place. Instead of creating more content, you’re making your existing efforts work harder.

Think about it: you’re already sending emails, welcoming new followers, and scheduling client calls. By plugging your podcast into those touchpoints, you create natural visibility without adding more platforms to manage. That’s what sustainable promotion looks like.

Podcast visibility doesn’t come from doing “more.” It comes from making intentional choices that align your show with your bigger business goals. These three small changes can give you more traction, more leads, and more growth without overwhelming your schedule.

Remember: promotion doesn’t have to be loud. It just needs to be consistent and strategic.

“Promotion becomes sustainable when you plug your podcast into systems you already use.”-Leah

Hit play to hear how to implement these simple podcast promotion strategies, and finally start seeing the growth you’ve been waiting for.

And if you’re ready for more insider podcast growth tips, I share them every week in my newsletter. Subscribe today to learn how to grow your podcast and business without the hustle.

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Transcript

Podcast Promotion Strategies for Entrepreneurs

Leah Bryant [00:00:00]: Foreign.

Welcome Back to Podcasting Problem Solver

Leah Bryant [00:00:04]: Hello and welcome back to the Podcasting Problem Solver. I'm Leah Bryant, your host, podcast producer, and certified podcast growth coach who helps entrepreneurs turn their mic time into business, building momentum. And you are listening to another Thursday Quick Win. Remember, these are short, tactical episodes to help you podcast smarter without burnout. Today's tip is all about promotion, because I know you didn't start your podcast just to talk into the void, right? If you're creating great content that I know you are, but downloads are slow. Well, these are the three easiest places to promote your podcast that most people completely ignore or don't think about. You do not need to show up on 17 platforms to grow your podcast. I need you to pause what you're doing and let me repeat that.

Do You Need Multiple Platforms to Grow Your Podcast?

Leah Bryant [00:00:58]: You do not need to show up on 17 platforms to grow your podcast. And you might be like, okay, Leah, but what do I need to do? Well, I've got you. You do need to make sure your show is showing up where your people already are. Here are three simple places just to start promoting your podcast without needing to create more content. Number one, your email signature. Yes, this one is so simple it gets overlooked. Constantly add a line under your name that says something like, listen to my podcast. And then link your podcast.

How to Promote Your Podcast with Email Signatures

Leah Bryant [00:01:35]: You're already sending emails. This turns every message into a soft promo opportunity. Yes, even emails to collaborators, clients, or inquiries, because that all matters. Okay. And seamless podcast framework alert. This supports momentum by creating low effort visibility on autopilot. And we love that. Right? All right, number two, pin post on social.

Boost Podcast Visibility with Pinned Posts on Social Media

Leah Bryant [00:02:00]: Say that three times fast. Pinned post on social. Go check your Instagram, your threads, or your LinkedIn profile. And then what's pinned. If your podcast isn't featured there, you're missing a huge opportunity to tell new followers to go listen to your episodes. You don't need a new post every week. Just pin a carousel or a short video that introduces your show and directs people to the link in your bio. And yes, this one supports both the attraction and execution because you're working smarter, more strategic with content you already have.

Promote Your Podcast on Booking and Intake Forms

Leah Bryant [00:02:40]: And number three, your booking or intake forms. I know, I know. Mind blown. If you work with clients, which you do, you likely have a scheduler or an intake form. So I want you to add a question. Have you listened to my podcast? If not, here's a great episode to start with. And insert that link. By doing this, it pre frames your expertise.

Leah Bryant [00:03:01]: You're building trust, and it's helping that potential client hear your voice before they ever hop on a call. And yes, another attraction and strategy win. And this one will turn those listeners into leads. I know it. So you don't need to hustle harder, okay? You just need to plug your podcast into the systems you already use. That's how promotion becomes sustainable. So you know the drill. If you like these tips, come on and hang out with me on my newsletter.

Sustainable Podcast Promotion Strategies

Leah Bryant [00:03:31]: I dive deep into topics each week to help you turn your podcast into the business building momentum machine that it can be. The link is below and I will see you there. And remember, promotion doesn't have to be loud, it just needs to be consistent and strategic. So until next time, keep showing up with purpose, keep sharing, but not on 17 platforms and keep it seamless. And I'll see you next week. Bye for now.

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Send it to Leah!

Hi, I’m Leah

Your go-to guide for making podcasting way less complicated and host of Podcasting Problem Solver^™

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3 Podcast Promotion Strategies Every Entrepreneur Should Use

Here's what you can expect from this episode:

Here’s what’s covered