When to Update Your Podcast Intro (and How to Write One That Works)
Here's what you can expect from this episode:
Update your podcast intro and you’ll instantly refresh the first impression your show makes. If it feels outdated, too long, or no longer aligned with your business, it could be turning listeners away before they even hear your content.
The good news? A well-timed podcast intro update can make your show feel current, relevant, and magnetic to the right audience. Whether you’re figuring out how to write a podcast intro or wondering when it’s time for a change, this Thursday Quick Win has the answers.
Here’s what’s covered
[00:01:00] 3 Clear signs your podcast intro needs an update. From outdated messaging that no longer speaks to your audience, to offers you don’t sell anymore, to intros that drag on way too long, you’ll hear how to spot the red flags.
[00:02:00] How to write a podcast intro that actually attracts listeners. I’ll share a simple formula: who you serve, what your podcast delivers, and why they should care. By focusing on clarity instead of cramming in your full resume, you’ll create an intro that hooks new listeners instead of pushing them away.
[00:03:00] The ideal length for a podcast intro (and why it matters). I’ll explain why keeping your intro short and strategic—ideally under 30 seconds—keeps attention high and signals professionalism. Plus, how to balance personality with brevity so your show still feels like you.
[00:04:00] Practical examples of intro “tune-ups.” You’ll hear how small wording shifts, like swapping a generic tagline for one that clearly names your audience, can make your podcast more discoverable and aligned with your business goals.
Your podcast intro isn’t just background noise. It’s the first impression you make with every new listener. If it feels stale, vague, or overly long, you risk losing them before the real value of your content even starts. On the flip side, a clear and current intro sets the tone, builds trust, and positions your show as worth their time.
For entrepreneurs and small business owners, this is especially important because your podcast isn’t just a creative outlet; it’s a growth engine for your brand. An optimized intro ensures your message connects with the right people and supports your bigger business strategy, from visibility to lead generation.
Think about it: your intro is like the welcome mat to your podcast. If it’s clean, inviting, and matches your style today, people are far more likely to stick around. If it feels outdated or overwhelming, they’ll move on.
“Your podcast intro isn’t background noise. It’s prime real estate that sets the tone for your entire show.”-Leah
Remember: your podcast is growing, and your intro should grow with it. A refreshed intro ensures that every new listener hears the version of your brand that’s relevant today.
Hit play to find out exactly when to update your podcast intro and how to write one that keeps listeners hooked.
And if you want more insider tips on podcast strategy, promotion, and growth, make sure you’re on my newsletter list. I share a fresh strategy every week to help you grow your podcast without overwhelm.
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Hi, I’m Leah
Your go-to podcast growth strategist, coach, and host of Podcasting Problem Solver
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