How to Use Your Resource Page to Monetize Your Podcast
Podcasting is an incredible tool to add to your business toolbox, opening up opportunities to share your expertise with others and connect with an entirely new audience. Adding a podcast to your business ecosystem builds expertise, brand recognition, and connection with ideal clients. But there’s another, even more, direct way to turn your podcast into a revenue stream: resource pages on your podcast website.
Whether you’re just getting started or you’re a well-established podcaster, let’s talk about how to use affiliates to make money podcasting! We’ll discuss how to monetize your podcast with resource pages, how to build resource pages on websites, and the best ways to optimize your resource page design for listeners.
Resource pages on websites
A resource page is a one-stop shop that houses all your favorite products, services, and tools in one place, complete with affiliate links. Creating a dedicated landing page for all of those products and services you’re recommending on repeat makes it extra convenient for listeners to find a list of resources from a trusted source (you!) It’s a win-win for podcasters AND their audiences. With a strategic resource page design, listeners get convenient access to a list of resources from someone they know and trust, and you can monetize your podcast.
How to use affiliates to make money podcasting
If you have a podcast, you’re already connecting with a niche audience who values what you have to say and building community with people who are actively asking for your trusted advice. That means you already have a ready-made market of people who are tuned into what you have to say and probably have some common pain points and needs in their lives! In fact, most business owners and podcasters already have products they recommend on repeat to clients and listeners. Becoming an affiliate for those products and services is the natural next step to monetize your podcast.
The technical term for making those recommendations and getting paid for them is affiliate marketing, and it’s how you get paid for the suggestions you make to listeners. You’ll need to apply for these programs and get unique affiliate links or promo codes for people to use whenever they buy something you’ve recommended. Whenever someone purchases using your link or code, you’ll get a commission, either in the form of money or free services (like pre-paid months of software you already use).
Some common types of affiliate programs:
- Amazon Affiliates
- Direct affiliate links to courses you’ve taken or software you use in your business
- Unique promo codes that advertisers offer to listeners of your podcast
How to use your resource page to monetize your podcast
Setting your go-to resources in a central place is a fabulous resource for your listeners, but it’s also the perfect place to set up several affiliate links in one place. If you’re already monetizing your podcast through affiliate links or podcast advertisers, a resource page can give a major boost to your affiliate income and become an added advertiser benefit. You can also promote your own freebies to capture new leads for your email list!
Creating a resourceful resource page
So, if you don’t already have a resource page, how do you get one? If you’re using a website template, it may have already come with a pre-made resource page design. At Southern Creative, we offer them as part of our semi-custom website packages. If you are working with a website designer for the rest of your site, ask if they can help you create a custom resource page design. You’ll want a page that’s well organized and simple to navigate at a glance, so readers can quickly locate each resource and link – grids work particularly well in resource page layouts! Here’s what else you’ll need to fully build out the page:
Know your audience
The foundation for a successful resource page comes long before you work on the resource page design. Knowing your audience, their problems, and the kinds of solutions they’re looking for means that you can offer them quality resources that they’ll actually want to use. Dig into your podcast audience research, then keep those people in mind as you choose which affiliate links to share.
Narrow down which links you want to use
Even though affiliate links are a fantastic opportunity to make additional income, you don’t necessarily want to load people down with every single link you have. Choose the select few you love the most that you genuinely think will be useful to your listeners – a few dozen will do! The idea is to distill everything down to high-quality recommendations that match what your audience is interested in buying.
Add in a few of your own freebies and resources
If you have lead generators or products for sale, add those to the resource page! This page can encourage website visitors to stay on your site for a while and will even potentially bring in new traffic, so take advantage of the opportunity to gain exposure to your freebies and most popular resources.
Research keywords and write descriptions
A little keyword research goes a long way toward appearing in organic search results whenever people are looking for resources in your niche! Incorporate them into short and sweet descriptions of each resource.
Gather your affiliate links
You’ll get randomized links whenever you sign up for affiliate programs, and they’re not always the shortest, prettiest, or easiest to remember. I use Tasty Links to re-brand affiliate links to match the website URL. So, for example, instead of the affiliate’s URL + a random string of affiliate numbers and symbols, I can convert that link into one that looks like it lives on my website. The added bonus is that this converts well to saying aloud during your podcast! It’s so much easier for your listeners to remember something that begins with your website URL and incorporates actual words.
Let’s look at a couple of examples of awesome resource pages for inspo:
Leah’s podcast resources page is organized, clean, and simple to navigate. I especially love that she lists podcasting and business tools separately to appeal to two distinct audience needs. She also includes plenty of call-outs to her own freebies and short descriptions about why she loves each product or service. Here’s an example:
Jenna Kutcher’s resource page is a lovely example of how someone with a well-established brand can share everything her audience wants recommendations on. On this page, Jenna shares her paid and free resources, business tools, lifestyle goods, and more because her followers are curious to know what she uses in those categories. Even though there are a ton of links on this page, it’s so well-organized and easy to navigate.
Promoting your resource page on your podcast
After you’ve added a resource page to your website, promoting it on your podcast is simple! Recommendations naturally come up in podcast conversations; now, you can send listeners directly to your resource page to grab the links. If you want to go the extra mile, list the link to your resource page and use affiliate links everywhere your listeners hang out with you: on social media link pages, in blog posts, and in show notes are all ideal! You can also talk about one resource in particular, then call out the unique link you created with Tasty Links.
Resource pages are a powerful way to scale your podcast revenue!
A dedicated resource page is a central landing page for your most-loved resources, lead-generators, and products that can help you generate more leads, boost affiliate income, or get started with a new income stream! So podcasters, it’s time to start working on your resources page!
Need a custom resource page design?
At Southern Creative, we craft wordpress websites – complete with resource pages! We’d love to chat with you about bringing your next website design to life. Just reach out to us to schedule a call!