Podcast strategy, SEO tips, and launch advice to help you grow your show

Sustainable podcast growth comes from your show being findable to the people already searching for what you cover. Two layers decide whether that happens: Podcast SEO on the open web and Podcast Search Optimization inside podcast apps. When both are working, your show becomes a ...

Spotify changes its algorithm, and Apple Podcasts updates discovery. YouTube is starting to favor a new video length. And somewhere, a podcaster who built their entire strategy around one platform is panicking. You don't control the platforms. They control access to your audience, and when ...

If you're figuring out how to grow a podcast without burnout and that supports your business, the tactical advice is easy to find. The part nobody covers is what happens when growth shows up, and your workflow can't handle it. I've watched podcasters hit the ...

You're no stranger to figuring things out on your own. You've built your business one decision, one late-night Google search, and one bold leap at a time. When it comes to your podcast growth strategy, though, Google can only take you so far. You've learned ...

Planning a podcast launch feels exciting, but also overwhelming. The tech, the content planning, the endless Google searches about how to start a podcast. Where do you even begin? I know it can be easy to get caught up in the flashy aspects of launching ...

You didn’t start your podcast just to “put out content.” You started it because you have a message that matters, a voice that can help others, and a business that deserves more visibility, more leads, and more momentum. Maybe your podcast isn't doing what you ...

You launched your podcast with a plan. Get visible. Build trust. Actually grow your business. But if you're showing up every single week, hitting publish like clockwork, and still not seeing more leads or sales? You're probably making the most common podcasting mistake out there: ...

In many podcasting circles, there’s a hot debate going on about podcast episode numbering. You’ve probably noticed some podcasts proudly lead with “Episode #: Insert Catchy SEO-Friendly Title Here,” while others nix the number altogether.  Example: Episode 14: Building Your Brand with Intentionality. So what’s ...

You know that feeling when you hit publish on another episode, and you're pretty proud of it... but then the downloads barely budge? Yeah. That one. You're showing up every week. You're bringing the value. You're doing all the things you're "supposed" to do. And ...