Podcast growth tips, strategy, and SEO advice to help you grow your show

Is it too late to start a podcast? No. I’m saying this as someone who started late, launched over 40 podcasts for clients, and watched the “too late” fear talk smart people out of a show that would have worked for them. I Started My ...

When I started my podcast, I did the opposite of what I coach. I never gave the show a defined role in my business. I never stopped to ask what it was supposed to do for the business it was attached to. That's the missed ...

The industry treats a podcast audit like a numbers review. Pull the report, check the growth chart, feel briefly good or bad about what the download numbers say, close the tab. That version of an audit is just a status check with a fancy name. ...

Sustainable podcast growth comes from your show being findable to the people already searching for what you cover. Two layers decide whether that happens: Podcast SEO on the open web and Podcast Search Optimization inside podcast apps. When both are working, your show becomes a ...

Spotify changes its algorithm, and Apple Podcasts updates discovery. YouTube is starting to favor a new video length. And somewhere, a podcaster who built their entire strategy around one platform is panicking. You don't control the platforms. They control access to your audience, and when ...

If you're figuring out how to grow a podcast without burnout and that supports your business, the tactical advice is easy to find. The part nobody covers is what happens when growth shows up, and your workflow can't handle it. I've watched podcasters hit the ...

You're no stranger to figuring things out on your own. You've built your business one decision, one late-night Google search, and one bold leap at a time. When it comes to your podcast growth strategy, though, Google can only take you so far. You've learned ...

Planning a podcast launch feels exciting, but also overwhelming. The tech, the content planning, the endless Google searches about how to start a podcast. Where do you even begin? I know it can be easy to get caught up in the flashy aspects of launching ...

Your downloads are fine, but your inquiry form stays quiet. If you run a business and you started a podcast to support it, you have probably done the math on the hours that show takes every week, and lately the math hasn't been kind. That ...

You launched your podcast with a plan. Get visible. Build trust. Actually grow your business. But if you're showing up every single week, hitting publish like clockwork, and still not seeing more leads or sales? You're probably making the most common podcasting mistake out there: ...