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Tips to Start & Launch a Podcast—From a Podcast Producer

An overhead shot of co-host of The Simple & Smart SEO Show podcast and case study copywriter, Brittany Herzberg, wearing a white sweater & typing on her laptop with a podcast mic next to her.

Case Study Marketing Strategy for Podcasts

Nothing creates connection quite like a case study. There’s the bonding between the reader and the “guide.” And then the reader and the “case study subject.” Everyone is getting to know each other, forming attachments over business things, personal things, or just—life things! Kinda sounds ...
business owner preparing to record a solo podcast episode

How to Record Solo Podcast Episodes

Even though you might think of podcasting as a conversation, that doesn't mean podcasts always have to include more than one person. Hosting solo podcast episodes is a more straightforward way to produce a podcast without worrying about booking a co-host or guest interviews. It’s ...
online coach in blue blouse listening to successful podcast while writing at desk

9 Ways to Have a Successful Podcast

You work too hard on putting your podcast out in the world for no one to ever hear it! The good news is that you can do plenty to increase the odds that your podcast will make it to listeners’ ears. If you’re wondering how ...
podcaster tuning into private podcast at desk with rose headphones

How to Use Private Podcasts to Build Value

Even if you haven’t added a public podcast to your business ecosystem yet, there’s another way to use podcasting to your marketing advantage. Private podcasting can elevate your brand, but they’re also a multi-faceted tool that should be in everyone’s marketing toolbox. Private podcasts can ...
two podcasters working on podcast storytelling at desk

8 Ways Podcast Storytelling Can Grow Your Brand

Are you looking for a way to send podcast listener engagement through the roof? Then it’s time to tap into the power of storytelling in podcasts. I know what you’re thinking – Leah, I’m not a storyteller; I’m a business owner who wants to expand ...
business owner making sense of podcast measurements and downloads

Making Sense of Podcast Measurements and Downloads

Have you ever looked up your podcast downloads and found yourself wondering what they mean for your success? Are your numbers even good?! Join us as we delve deep  into the world of podcast measurement to demystify podcast download numbers, the factors that influence them, ...
How- to Use Your Resource Page to Monetize Your Podcast

How to Use Your Resource Page to Monetize Your Podcast

Podcasting is an incredible tool to add to your business toolbox, opening up opportunities to share your expertise with others and connect with an entirely new audience. Adding a podcast to your business ecosystem builds expertise, brand recognition, and connection with ideal clients. But there’s ...
podcast producer optimizing blog for seo

3 Simple Strategies for Better Podcast SEO

Do you already have a podcast and feel like it's missing something? That something is probably a good old-fashioned podcast SEO strategy! Even if you're in the early phases of starting a new podcast, there's no time like the present to lay out some strategies ...
a podcast producer in pink blazer

What Does a Podcast Producer Do?

Podcasting is one of THE BEST things to add to your business ecosystem to broaden your audience and get in front of those hard-to-reach people. But if you already have a podcast (or you're thinking about launching one), you've probably already found out there's a ...
Difference Between a Podcast Producer and Editor

The Difference Between a Podcast Producer and Editor? 5 Ways To Tell!

Podcast producers, editors, and hosts…oh my! You probably already know what a podcast host’s job is - maybe you are even one yourself. But have you ever found yourself scratching your head and trying to figure out the difference between a podcast producer and editor? ...
podcast producer for coaches and online businesses, leah bryant

Meet Your Producer, Leah

The only thing I love more than binge listening to podcasts, is helping B2B brands publish a podcast they can use as a marketing tool!

I'm looking for...

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Grab your Podcast Roadmap

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