Podcast growth tips, strategy, and SEO advice to help you grow your show

Your podcast hook has less time to earn attention than most hosts want to admit. Podgagement's research on listener behavior found that 35% of listeners drop off within the first five minutes of an episode, and most decide even earlier. If your podcast hook is ...

A podcast trailer is a short, standalone episode that sits at the top of your feed and gives a new listener a preview of the show before they commit to a full episode. Think of it as a low-barrier commitment before they listen to 30 ...

You've got the idea for your podcast, and you've got the drive. What you don't have yet is a plan for making the show work as a business tool, and that's usually the moment you search "podcast launch services" and land in twenty open tabs ...

Every January, fresh podcast content calendars get built. Color-coded, mapped through December, filled in with topics that sounded smart on New Year's Day. By March, most of them are abandoned. Discipline is rarely the reason. The calendar was built for a version of the show ...

You started podcasting because you had something to say. Somewhere between the guest scheduling gymnastics and saying yes to every episode idea that pops into your head, the creative outlet turned into another obligation. Nobody mentions this when you launch a podcast. Recording itself takes ...

If you're an entrepreneur staring at your marketing plan trying to decide between blogging vs podcasting (or maybe both?), you're in good company. Every business owner I talk to goes through this exact same decision at some point. So which one wins? Both blogs and ...

Podcasting has exploded in popularity over the last few years, and while you may have been able to just hit record and publish an episode back in the day, times are changing. Podcasts are now an essential part of many businesses' marketing strategies. If you ...

Launching a B2B podcast can be overwhelming at first. There’s so many podcast tech choices, logistics, and content strategies… it can feel impossible to know where to begin. I’m here to tell you though, understanding how to plan a B2B podcast that supports your business ...

Does "launch a podcast" keep showing up on your to-do list, but never seems to get crossed off? You're not alone. For many business owners, the idea of launching a podcast feels exciting - but also overwhelming. The tech. The strategy. The content planning. Where ...

Launching and growing a successful podcast isn’t just about hitting record. When it comes to podcasting, strategy is everything. Without an intentional plan for optimizing your podcast for SEO and a streamlined listener journey, even great content can go unheard. Podcasting is a long game, ...