Tips to Start & Launch a Podcast—From a Podcast Producer

Whether or not you’ve started your own podcast, you can still tap into the marketing power of podcasts. The secret sauce? Guest podcasting! Being a podcast guest is a low-stakes, high-impact way to get into the podcasting game. When you record a podcast as a ...

Even though you might think of podcasting as a conversation, that doesn't mean podcasts always have to include more than one person. Hosting solo podcast episodes is a more straightforward way to produce a podcast without worrying about booking a co-host or guest interviews. It’s ...

You work too hard on putting your podcast out in the world for no one to ever hear it! The good news is that you can do plenty to increase the odds that your podcast will make it to listeners’ ears. If you’re wondering how ...

Even if you haven’t added a public podcast to your business ecosystem yet, there’s another way to use podcasting to your marketing advantage. Private podcasting can elevate your brand, but they’re also a multi-faceted tool that should be in everyone’s marketing toolbox. Private podcasts can ...

Are you looking for a way to send podcast listener engagement through the roof? Then it’s time to tap into the power of storytelling in podcasts. I know what you’re thinking – Leah, I’m not a storyteller; I’m a business owner who wants to expand ...

Have you ever looked up your podcast downloads and found yourself wondering what they mean for your success? Are your numbers even good?! Join us as we delve deep  into the world of podcast measurement to demystify podcast download numbers, the factors that influence them, ...

Do you already have a podcast and feel like it's missing something? That something is probably a good old-fashioned podcast SEO strategy! Even if you're in the early phases of starting a new podcast, there's no time like the present to lay out some strategies ...

Podcasting is one of THE BEST things to add to your business ecosystem to broaden your audience and get in front of those hard-to-reach people. But if you already have a podcast (or you're thinking about launching one), you've probably already found out there's a ...

Podcast producers, editors, and hosts…oh my! You probably already know what a podcast host’s job is - maybe you are even one yourself. But have you ever found yourself scratching your head and trying to figure out the difference between a podcast producer and editor? ...

There are over 2 million podcasts on the market and over 48 million podcast episodes out in the world. So, with those kinds of numbers, how do you stand out from the crowd and draw new audiences to your podcast? Podcast show notes and episode ...