Podcast strategy, SEO tips, and launch advice to help you grow your show

Spotify changes its algorithm, and Apple Podcasts updates discovery. YouTube is starting to favor a new video length. And somewhere, a podcaster who built their entire strategy around one platform is panicking. You don't control the platforms. They control access to your audience, and when ...

You have a podcast. Maybe it's been running for a year, maybe it's a few months old. Everyone told you a podcast would grow your business, and now you're sitting with a spreadsheet full of downloads and no clear line between any of them and ...

If you're figuring out how to grow a podcast without burnout and that supports your business, the tactical advice is easy to find. The part nobody covers is what happens when growth shows up, and your workflow can't handle it. I've watched podcasters hit the ...

Every January, fresh podcast content calendars get built. Color-coded, mapped through December, filled in with topics that sounded smart on New Year's Day. By March, most of them are abandoned. Discipline is rarely the reason. The calendar was built for a version of the show ...

You started podcasting because you had something to say. Somewhere between the guest scheduling gymnastics and saying yes to every episode idea that pops into your head, the creative outlet turned into another obligation. Nobody mentions this when you launch a podcast. Recording itself takes ...

The podcast workflow you built in January was designed for the version of you with a clear calendar and steady focus. Then, February hit. That version doesn't exist most weeks, and the color-coded spreadsheet is sitting open in a tab you keep meaning to close. ...

If you have been wondering how to optimize podcast episodes so they actually get found, you're in the right place. You're publishing consistently, but it still feels like nobody can find your show. That's usually an issue with the setup. And most of the business ...

A coaching client came into a recent session with the makings of a solid show. He'd written a book, developed a proven method, and recorded ten episodes before we ever spoke. Cover art done, social links live, everything visible in the right place. But listeners ...

If you're reading this, you're somewhere between "I know my podcast needs to change" and "I don't know if a podcast refresh is really going to help." You've been consistent, and you've followed the advice you were given. But the show still isn't delivering what ...

You're no stranger to figuring things out on your own. You've built your business one decision, one late-night Google search, and one bold leap at a time. When it comes to your podcast growth strategy, though, Google can only take you so far. You've learned ...