Podcast growth tips, strategy, and SEO advice to help you grow your show

Hiring a podcast coach is one of those decisions most people rush. The show has been sitting in the same spot for months, and something has to give. Someone recommends a name or a well-marketed program shows up in the algorithm, and a discovery call ...

Sustainable podcast growth comes from your show being findable to the people already searching for what you cover. Two layers decide whether that happens: Podcast SEO on the open web and Podcast Search Optimization inside podcast apps. When both are working, your show becomes a ...

The types of podcast coaching on the market solve very different problems. One format is built to get a show off the ground. Another is built for shows that already exist but are not producing what the business needs. Buying the wrong format is one ...

Most people who want to start a podcast hit the brakes in the gear aisle. They spend three weeks reading Reddit threads about dynamic mics, buy a $400 setup they can't figure out how to use, and never hit record. That is the problem this ...

Spotify changes its algorithm, and Apple Podcasts updates discovery. YouTube is starting to favor a new video length. And somewhere, a podcaster who built their entire strategy around one platform is panicking. You don't control the platforms. They control access to your audience, and when ...

You have a podcast. Maybe it's been running for a year, maybe it's a few months old. Everyone told you a podcast would grow your business, and now you're sitting with a spreadsheet full of downloads and no clear line between any of them and ...

If you're figuring out how to grow a podcast without burnout and that supports your business, the tactical advice is easy to find. The part nobody covers is what happens when growth shows up, and your workflow can't handle it. I've watched podcasters hit the ...

Every January, fresh podcast content calendars get built. Color-coded, mapped through December, filled in with topics that sounded smart on New Year's Day. By March, most of them are abandoned. Discipline is rarely the reason. The calendar was built for a version of the show ...

You started podcasting because you had something to say. Somewhere between the guest scheduling gymnastics and saying yes to every episode idea that pops into your head, the creative outlet turned into another obligation. Nobody mentions this when you launch a podcast. Recording itself takes ...

The podcast workflow you built in January was designed for the version of you with a clear calendar and steady focus. Then, February hit. That version doesn't exist most weeks, and the color-coded spreadsheet is sitting open in a tab you keep meaning to close. ...